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Meet The Brands Who Broke Into the Mainstream with YouTube

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YouTube has given many brands the opportunity to raise awareness for their products and services via video. We take a look at 4 companies who used YouTube in innovative ways to reach their audience. Also, we confirm 5 ways video

Posted in advertising, branded content, branded video, brands, commerce, content marketing, e-commerce, engagement, GoPro, influencers, Millennials, Periscope, social media, user experience, video ad, video marketing, Video Production Tips, video views, viral, YouTube, youtube advertising, YouTube Channel, youtube marketing, YouTube Marketing Tips, YouTube TrueView Tagged with: , ,

When Should You Promote Video Content with Paid Media?

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Given the huge amount of video content available on the Internet, marketers need to be aware of their options when it comes to reaching as much of their target audience as they can. If brands don’t already have millions of

Posted in ad campaign, advertising, Adwords, analytics, brand awareness, brands, earned media, engagement, Google, marketing, metrics, Mobile Video, owned media, paid media, SnapChat, social media, strategy, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, video views, YouTube Analytics, YouTube Creator Playbook, YouTube Marketing Tips, YouTube TrueView Tagged with: , ,

A Video Marketer’s Playbook for Winning the Big Game in 2016

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Super Bowl 2016 is a golden opportunity for the big brands to get their products and services in front of consumers. But as online video advertising continues to reach and engage more people, just how much ROI can a TV

Posted in advertising, Adwords, brand awareness, brands, Google, marketing, metrics, Super Bowl, TV advertising, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, YouTube, youtube advertising, YouTube Marketing Tips, YouTube TrueView Tagged with: , ,

Google Makes Video Advertising Easier, Merges YouTube TrueView With AdWords Dashboard

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Up to now, video advertisers working on both ‘YouTube TrueView’ and ‘AdWords for Video’ campaigns would have to jump back and forth within Adwords to manage TrueView Ads. But Google has just announced that TrueView is joining ‘Search’, ‘Display’, and

Posted in advertising, Adwords, Adwords for Video, analytics, conversion, formats, remarketing, video ad, Video Advertising, video campaign, Video Production Tips, YouTube Marketing Tips, YouTube TrueView Tagged with: , ,

YouTube Advertising: Do Partner Revenue Terms Need to Be Clearer?

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Creators who monetize their content on YouTube can earn revenue from advertising placed against those videos. But how does that system work? There seems to be some confusion within the community, particularly when it comes to ads being clicked.

Posted in ads, Adsense, call-to-action, conversion, MCN, mobile, pre-roll, Video Advertising, Video Production Tips, YouTube, YouTube Marketing Tips, YouTube Partner, YouTube TrueView Tagged with: , ,

YouTube Celebrates 5 Years of TrueView With New Interactive Cards

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YouTube are introducing Interactive Cards for TrueView ads, a new feature which will make video ads a much more engaging, and interactive experience for viewers. The Cards will work across all screens and all devices, including mobile.

Posted in ads, annotations, brands, call-to-action, connected TV, engagement, formats, internet marketing, metrics, mobile, mobile annotations, playlists, video ad, Video Advertising, Video Advertising Trends & Tips, video marketer, Video Production Tips, YouTube, YouTube Marketing Tips, YouTube TrueView Tagged with: , ,

5 YouTube Pre-Roll Ads That Actually Made Viewers Sit Up and Take Notice

Geico’s latest video ad campaign plays around with the YouTube pre-roll ad format to capture the viewer’s attention. We take a look at some other pre-roll ad campaigns that have gone above and beyond.

Posted in ad campaign, ads, how-to, pre-roll, Video Advertising, Video Advertising Trends & Tips, Video Production Tips, YouTube, YouTube Marketing Tips, YouTube TrueView Tagged with: , ,

How YouTube Can Overcome the Strategic Threat From Facebook

There’s no doubt that Facebook poses a real threat to YouTube’s dominance when it comes to video reach. But, a new focus on generating engagement via YouTube advertising may just prevent Facebook from cutting off the ad revenues that YouTube

Posted in ads, Adwords, Adwords for Video, brands, engagement, Facebook, Google, mobile, mobile advertising, partner program, sales, statistics, teens, Video Production Tips, Video Statistics & Market Research, watch time, YouTube, youtube advertising, YouTube Channel, YouTube Creators, YouTube Marketing Tips, YouTube Partner, YouTube TrueView Tagged with: , ,

How To Promote Your Business or Brand With AdWords for Video [#TubeTalk #60]

Adwords for Video is a great way of promoting your business on YouTube, and on this week’s ReelSEO Tubetalk podcast we not only discuss this advertising option, but also give you a tip on how to grow your YouTube subscriber

Posted in advertising, Adwords, Adwords for Video, conversion, paid media, remarketing, retargeting, TubeTalk, video ad, Video Advertising Trends & Tips, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips, YouTube TrueView Tagged with: , ,

How to Hack YouTube Video Titles to Get More Views [#TubeTalk #57]

A compelling and engaging video title is not only essential for SEO, but it is also one of the best tactics for enticing viewers into watching your video. On this week’s ReelSEO TubeTalk, we discuss the best ways of optimizing

Posted in analytics, brands, Google, keywords, optimize, thumbnails, TubeTalk, video marketing, Video Production Tips, watch time, YouTube, YouTube Analytics, YouTube Channel, youtube marketing, YouTube Marketing Tips, YouTube TrueView Tagged with: , ,

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