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YouTube Reaches More 18-49 Year Olds Than Top 10 Primetime US TV Shows

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In its annual Brandcast event, YouTube confirmed that it reaches more US 18-49 year-olds during prime time than the top 10 TV shows combined, and that brands who advertise on YouTube rather than TV during primetime reach 56% more of

Posted in advertising, brands, digital video, Google, marketing, mobile, Newfronts, programmatic, Sesame Street, TV advertising, Video Advertising, video marketing, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Channel, YouTube Creators, YouTube Marketing Tips, YouTube stars Tagged with: , ,

VidCon 2015 Haul: Trends, Strategic Insights, Critical Data, and Tactical Advice

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VidCon 2015 was a must-attend event for brands and video marketing teams, and we bring you news on the latest trends in the digital video marketing business, along with strategic insights, critical data, and tactical advice from the Industry Track.

Posted in brands, collaboration, digital video, Facebook, gaming, internet marketing, Jim Louderback, Meerkat, mobile, monetization, presentation, ReelSEO, subscriptions, Super Bowl, TubularLabs, Twitter, Vessel, Vidcon, VidCon 2015, Video Industry Events, video marketing, Video Production Tips, Video Statistics & Market Research, Vine, YouTube, YouTube Creators, YouTube Marketing Tips, YouTube stars, ^Featured Insights Tagged with: , ,

Viral Video Roundup June 2015: S'more Entertainment All Round

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Our viral video roundup for June 2015 includes a killer s’mores dip recipe which generated over 80 million views for Buzzfeed, some excellent examples of tentpole marketing around 50 Shades of Grey, and GTA, and some prankvertising that went horribly

Posted in Buzzfeed, Facebook, Video Production Tips, viral, viral video, Viral Video Marketing, Viral Video Roundup, YouTube, YouTube Marketing Tips, YouTube stars, Youtubers Tagged with: , ,

13-24 Year Olds Watching More YouTube Than TV – To The Surprise of No-one

Not only are 13 to 24 year olds watching more online video than traditional broadcast media, they consider YouTube Influencers more relatable, and trustworthy than traditional TV and movie stars. Which means it’s time for brands to reconsider how they

Posted in ads, consumption, influencers, Millennials, mobile, report, social media, statistics, study, television, TV, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips, YouTube stars Tagged with: , ,

Could 2015 Be The Year YouTube REALLY Takes Off?

YouTube has witnessed unprecedented growth since Google acquired it in 2006. But could 2015 be the biggest year yet in the site’s history? We take a look at some of the possible changes ahead for YouTube, and what that could

Posted in ad campaign, ads, advertising, branded content, brands, broadcast, cable, cable TV, digital video, distribution, network, Newfronts, programming, studios, television, Video Production Tips, watch time, YouTube, YouTube Creator Playbook, youtube marketing, YouTube Marketing Tips, YouTube stars Tagged with: , ,

Viewers LOVE Halloween, So Why Aren't More Brands Creating Video Content Around It?

Halloween should be the kind of event that brands jump on to create videos for, but out of the 80,000 YouTube channels who have uploaded Halloween content, only 1.3% belong to brands. With the average Halloween How-to video attracting around

Posted in agencies, branded content, branded video, brands, commercial, education, engagement, how-to, influencers, instructional videos, keywords, programming, search results, strategy, tent-pole, tips, tutorial, video marketer, Video Production Tips, YouTube, YouTube Channel, YouTube Creators, youtube marketing, YouTube Marketing Tips, YouTube stars, Youtubers Tagged with: , ,

Brands on YouTube: Cracking the Influencer Creator Market

YouTube is vitally important for brand marketing, and visibility, and a YouTube celebrity endorsement can buy credibility and loyalty from a lucrative and engaged audience. But with new opportunities for ‘fan funding’ on YouTube, will those Influencers remain happy to

Posted in advertising, branded content, brands, Fan Funding, influencers, monetization, partnership, PewDiePie, Video Production Tips, YouTube, YouTube Creators, youtube marketing, YouTube Marketing Tips, YouTube stars Tagged with: , ,

YouTube Stars Generate Impressive CPM Growth, But Let’s Not Get Too Excited

Hank Green of the Vlogbrothers has released details of the growth of CPM rates that their network of YouTube channels are attracting. The figures are very impressive but does this give false hope to other creators who are struggling to

Posted in ad impressions, ads, advertising, CPM, network, pre-roll, subscribers, Vidcon, Video Advertising, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips, YouTube stars Tagged with: , ,

Back to School Trends on YouTube are a Lesson in Holiday Marketing

The back to school season is becoming the unofficial start to holiday shopping. According to a new Google survey, 15% of consumers start shopping for the holiday season in July, and another 5% were expected to start before Labor Day.

Posted in brands, haul videos, influencers, marketing, mobile, sales, smartphone, streaming, video marketer, video marketing, Video Production Tips, Video Trends & Research, YouTube, YouTube Channel, YouTube Creators, youtube marketing, YouTube Marketing Tips, YouTube stars Tagged with: , ,

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