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It’s Not YouTube’s Fault: Blame the ‘Magazine Format’ for the State of Video Advertising

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Video advertising has its roots in the ‘magazine format’ used to sell ads in the early days of TV. YouTube is just making it work for the digital video marketing business.

Posted in ads, advertising, algorithm, commercial, digital video, engagement, Google, programmatic, sponsored video, television, Tubular, Video Advertising, video marketing, Video Production Tips, YouTube, YouTube Channel, YouTube Marketing Tips, YouTube Partner Tagged with: , ,

Memo to Big Brands: Declare Victory and Advertise on YouTube Again

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YouTube has been under fire over the past few weeks with some advertisers pulling their paid campaigns from the site over concerns that ads were being run against offensive content. But, with Google announcing new guidelines in place, advertisers shouldn’t

Posted in advertising, analytics, brands, digital video, engagement, Google, Google Display Network, metrics, mobile, Tubular, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, watch page, watch time, YouTube, YouTube Marketing Tips, YouTube Partner, ^Featured Insights Tagged with: , ,

YouTube Q2 Report: What Marketers Need to Know – HUGE ↑ Watch-Time, Mobile & Ad Spend

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Google just announced its results for Q2 2015, and every video marketer should be aware that, on mobile, the average session time is now 40 minutes. That’s the fastest growth rate in viewing time the site has seen in 2

Posted in ads, advertising, brands, cable, engagement, Facebook, Google, Interactive Cards, marketing, mobile, Mobile Video, smartphone, statistics, video ad, video marketer, video marketing, Video Production Tips, Video Statistics & Market Research, watch time, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips, YouTube Partner Tagged with: , ,

YouTube Advertising: Do Partner Revenue Terms Need to Be Clearer?

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Creators who monetize their content on YouTube can earn revenue from advertising placed against those videos. But how does that system work? There seems to be some confusion within the community, particularly when it comes to ads being clicked.

Posted in ads, Adsense, call-to-action, conversion, MCN, mobile, pre-roll, Video Advertising, Video Production Tips, YouTube, YouTube Marketing Tips, YouTube Partner, YouTube TrueView Tagged with: , ,

Is YouTube Really Now Worth More Than $70 Billion?

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Bank of America has estimated YouTube, acquired by Google in 2006 for $1.65 billion, to now be worth $70 Billion in its own right as a separate financial entity. But where are they getting the numbers from?

Posted in Bloomberg, Comscore, Google, research, statistics, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips, YouTube network, YouTube Partner Tagged with: , ,

How YouTube Can Overcome the Strategic Threat From Facebook

There’s no doubt that Facebook poses a real threat to YouTube’s dominance when it comes to video reach. But, a new focus on generating engagement via YouTube advertising may just prevent Facebook from cutting off the ad revenues that YouTube

Posted in ads, Adwords, Adwords for Video, brands, engagement, Facebook, Google, mobile, mobile advertising, partner program, sales, statistics, teens, Video Production Tips, Video Statistics & Market Research, watch time, YouTube, youtube advertising, YouTube Channel, YouTube Creators, YouTube Marketing Tips, YouTube Partner, YouTube TrueView Tagged with: , ,

Super Bowl 2015: Video Marketing Lessons from Fake Video Ads

Some of the biggest names on YouTube were invited to create fake Super Bowl ads for this year’s game. The ads had to be good, they had to entertaining, and they had to include a golden nugget of video marketing

Posted in easter egg, football, funny, strategy, Super Bowl, super bowl ads, video ad, video marketer, video marketing, Video Production Tips, YouTube, YouTube Creator Playbook, youtube marketing, YouTube Marketing Tips, YouTube Partner Tagged with: , ,

How-to Be a Superstar YouTube Community Manager

Like teaching Zumba, or designing Android Apps, the role of a YouTube Community or Channel Manager has only really existed for the past few years. But nowadays, a skilled and experienced Community Manager is worth their weight in gold to

Posted in annotations, closed captions, collaboration, content marketing, curation, demographics, description, engagement, exposure, how-to, influencers, optimize, partnership, playlists, reputation management, search results, social media, Social Video, subscribers, Video Advertising, Video Production Tips, YouTube, YouTube Channel, YouTube community, youtube marketing, YouTube Marketing Tips, YouTube network, YouTube Partner Tagged with: , ,

Online Video Marketers Need to Stick to a YouTube-First Strategy

Facebook is waving a big flag about its current video success, but the social networking site hasn’t replaced YouTube as the center of the video universe just yet. That’s why online video marketers should stick with a YouTube-first strategy.

Posted in ads, advertising, Adwords, brands, Comscore, comScore Video Metrix, display advertising, Facebook, Google, marketing, strategy, video ad, Video Advertising, video marketer, Video Production Tips, watch time, YouTube, youtube marketing, YouTube Marketing Tips, YouTube Partner Tagged with: , ,

How-to Set Up YouTube's Fan Funding Tip Jar Feature

Do you want your fans and subscribers to be able to financially contribute to your YouTube channel to allow you to create even more video content? If your account is in good standing, and you live in one of the

Posted in Adsense, crowdfunding, Fan Funding, Google, how-to, MCN, monetization, Tip Jar, tips, Video Production Tips, YouTube, YouTube Channel, YouTube Creators, youtube marketing, YouTube Marketing Tips, YouTube Partner, Youtubers Tagged with: , ,

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