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A Day in the Life: BBC Worldwide's YouTube Channel Manager Thomas Martin


BBC Worldwide on YouTube carries some of the corporation’s most well-known content, including Doctor Who, Sherlock, and Top Gear. We talked to its Senior YouTube Channel Manager who takes us through his day, and tells us about his biggest challenges

Posted in BBC, brands, British Broadcasting Corporation, digital video, distribution, metrics, original content, programming, Social Video, television, Tubular, video marketing, Video Production Tips, YouTube, YouTube Analytics, YouTube Channel, YouTube Marketing Tips, YouTube network, ^Featured Insights Tagged with: , ,

Is YouTube Really Now Worth More Than $70 Billion?


Bank of America has estimated YouTube, acquired by Google in 2006 for $1.65 billion, to now be worth $70 Billion in its own right as a separate financial entity. But where are they getting the numbers from?

Posted in Bloomberg, Comscore, Google, research, statistics, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips, YouTube network, YouTube Partner Tagged with: , ,

#NewFronts 2015: Are MCNs Becoming Multi-Platform Networks (MPNs)?


7 of the media companies presenting to advertisers at the 2015 Digital Content NewFronts are Multi-channel networks (MCNs). We take a look into why these MCNs are hosting their own events, and if they are transitioning into Multi-Platform Networks (MPNs).

Posted in MCN, Newfronts, partner program, programming, Video Advertising Trends & Tips, Video Industry Events, Video Production Tips, YouTube Marketing Tips, YouTube network Tagged with: , ,

How-to Be a Superstar YouTube Community Manager

Like teaching Zumba, or designing Android Apps, the role of a YouTube Community or Channel Manager has only really existed for the past few years. But nowadays, a skilled and experienced Community Manager is worth their weight in gold to

Posted in annotations, closed captions, collaboration, content marketing, curation, demographics, description, engagement, exposure, how-to, influencers, optimize, partnership, playlists, reputation management, search results, social media, Social Video, subscribers, Video Advertising, Video Production Tips, YouTube, YouTube Channel, YouTube community, youtube marketing, YouTube Marketing Tips, YouTube network, YouTube Partner Tagged with: , ,

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