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How Turkish Airlines is Winning Big at Video Marketing

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When it comes to video marketing, Turkish Airlines is flying circles around the world’s largest airline brands. So, what do a lot of the smaller airlines know about video marketing that most of the bigger airlines don’t?

Posted in advertising, brands, case study, commercial, marketing, Millennials, mobile, Mobile Video, selfie, storytelling, travel, Video Advertising, video marketer, video marketing, Video Production Tips, viral, YouTube, YouTube Creator Playbook, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

When Should You Promote Video Content with Paid Media?

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Given the huge amount of video content available on the Internet, marketers need to be aware of their options when it comes to reaching as much of their target audience as they can. If brands don’t already have millions of

Posted in ad campaign, advertising, Adwords, analytics, brand awareness, brands, earned media, engagement, Google, marketing, metrics, Mobile Video, owned media, paid media, SnapChat, social media, strategy, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, video views, YouTube Analytics, YouTube Creator Playbook, YouTube Marketing Tips, YouTube TrueView Tagged with: , ,

Are Video Advertisers Targeting the Right Audience on YouTube?

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Did you know that 40% of baby product consumers actually live in homes without children? Or that only 31% of mobile searchers for video games are men ages 18 to 34? Video advertisers could be missing out on a huge

Posted in ads, advertising, brands, demographics, Google, influencers, marketing, Millennials, remarketing, smartphone, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, YouTube, YouTube Creator Playbook, YouTube Marketing Tips Tagged with: , ,

What this Disney Musical Can Teach Video Marketers About Influencer Marketing

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Influencer marketing is one of the most effective forms of collaboration and promotion for video marketing teams. And, believe it or not, Disney’s ‘Newsies’ musical offers some strategic insights about key influencers and how to reach out to them.

Posted in brands, demographics, Disney, engagement, Facebook, influencer marketing, influencers, marketing, playlists, social media, social network, subscribers, video marketer, video marketing, video platforms, Video Production Tips, Vine, YouTube, YouTube Channel, YouTube community, YouTube Creator Playbook, YouTube Marketing Tips Tagged with: , ,

Snickers Shows YouTubers Are Not YouTubers When They’re Hungry

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Snicker’s latest video marketing campaign, “You’re Not YouTube” enlists the help of 13 popular “how-to” YouTube vloggers. But how can the brand ensure this campaign hits the target like the original from 2010?

Posted in ads, advertising, brands, collaboration, how-to, playlists, strategy, subscribers, Super Bowl, video campaign, Video Production Tips, vlogger, watch time, YouTube, YouTube Channel, YouTube Creator Playbook, youtube marketing, YouTube Marketing Tips, Youtubers Tagged with: , ,

Super Bowl 2015: Online Views Smash 1 Billion Barrier

Super Bowl related video content uploaded to the internet broke the 1 billion view mark on February 3rd 2015. In the previous 30 days, 80,000 videos from 49,000 creators got close to 1.1 billion views across YouTube, Facebook, Vine, Twitch,

Posted in brands, digital video, engagement, Facebook, Instagram video, Social Video, Super Bowl, TubularLabs, Video Production Tips, Video Statistics & Market Research, Vine, viral, YouTube, YouTube Creator Playbook, YouTube Marketing Tips Tagged with: , ,

Starting a New YouTube Series? 10 Ways to Make Sure You Win [How To's Day #1]

Welcome to the first in our new video tips and advice series – How To’s Day! And what better topic to cover than best practices for starting a new web show on YouTube. Planning for success can really help you

Posted in best practices, collaboration, How To's Day, marketing, Reel Videos: Video Marketing Tutorials, Tips & Interviews, tent-pole, tips, Video Production Tips, Vine, Web Series, Web Video Industry News, YouTube, YouTube Creator Playbook, youtube marketing, YouTube Marketing Tips, youtube strategy Tagged with: , ,

Super Bowl 2015: Video Marketing Lessons from Fake Video Ads

Some of the biggest names on YouTube were invited to create fake Super Bowl ads for this year’s game. The ads had to be good, they had to entertaining, and they had to include a golden nugget of video marketing

Posted in easter egg, football, funny, strategy, Super Bowl, super bowl ads, video ad, video marketer, video marketing, Video Production Tips, YouTube, YouTube Creator Playbook, youtube marketing, YouTube Marketing Tips, YouTube Partner Tagged with: , ,

How YouTube Collaborations Can Drive a Hero, Hub, Hygiene Marketing Strategy

The YouTube Creator Playbook for Brands recommends the ‘Hero, Hub, and Hygiene’ strategy for branded video creation. Collaborating with independent YouTube creators on each of these different types of videos gives brands a huge opportunity to reach a wider audience.

Posted in advertising, beauty, brands, collaboration, engagement, haul videos, hero, hub, hygiene, marketing, strategy, unboxing, Video Production Tips, viral, YouTube, YouTube Channel, YouTube Creator Playbook, YouTube Creators, youtube marketing, YouTube Marketing Tips, Youtubers Tagged with: , ,

Could 2015 Be The Year YouTube REALLY Takes Off?

YouTube has witnessed unprecedented growth since Google acquired it in 2006. But could 2015 be the biggest year yet in the site’s history? We take a look at some of the possible changes ahead for YouTube, and what that could

Posted in ad campaign, ads, advertising, branded content, brands, broadcast, cable, cable TV, digital video, distribution, network, Newfronts, programming, studios, television, Video Production Tips, watch time, YouTube, YouTube Creator Playbook, youtube marketing, YouTube Marketing Tips, YouTube stars Tagged with: , ,

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