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3 Big YouTube Numbers Video Marketers Need to Care About

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Some pretty impressive statistics around YouTube viewing figures have been released, which all video marketers need to care about as part of their YouTube marketing strategies.

Posted in algorithm, analytics, brands, Comscore, engagement, marketing, metrics, Mobile Video, Social Video, statistics, TubularLabs, video marketing, Video Production Tips, video views, watch time, YouTube, YouTube Analytics, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Online Video Metrics That Really Matter for B2B, B2C, and Influencer Marketers

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In the second of our series, we take a deep-dive into the online video metrics that really matter for B2B, and B2C brands and marketers, as well as for Influencer marketing teams.

Posted in Adwords, B2B, B2C, brands, content marketing, conversion, digital video, engagement, Facebook, Google, influencer marketing, influencers, metrics, social media, social media marketing, Social Video, Tubular, video marketer, video marketing, video platforms, video player, Video Production Tips, video strategies, YouTube, YouTube Analytics, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Online Video Metrics that Really Matter for Media Companies, Publishers, and Creators

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Over the past decade, video measurement has gotten much more robust – and a lot more complex. We take a look at the online video metrics that really matter, particularly for media companies, video publishers, and video content creators.

Posted in analytics, brand awareness, content marketing, digital video, earned media, engagement, Facebook Video, gaming, influencer marketing, metrics, mobile, social media marketing, TubularLabs, video marketer, video marketing, video platforms, Video Production Tips, video views, watch time, YouTube, YouTube Analytics, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

A Day in the Life: BBC Worldwide's YouTube Channel Manager Thomas Martin

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BBC Worldwide on YouTube carries some of the corporation’s most well-known content, including Doctor Who, Sherlock, and Top Gear. We talked to its Senior YouTube Channel Manager who takes us through his day, and tells us about his biggest challenges

Posted in BBC, brands, British Broadcasting Corporation, digital video, distribution, metrics, original content, programming, Social Video, television, Tubular, video marketing, Video Production Tips, YouTube, YouTube Analytics, YouTube Channel, YouTube Marketing Tips, YouTube network, ^Featured Insights Tagged with: , ,

How Reddit Helped Grow This YouTube Channel by Almost 6000% in 30 days

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Who would have thought that a YouTube channel whose only content revolves around crushing mundane everyday items with an hydraulic press would generate over 41M views in just 30 days. That’s the power of community engagement on Reddit.

Posted in embed, engagement, exposure, influencer marketing, Reddit, Social Video, subscribers, video marketer, Video Production Tips, viral, YouTube, YouTube Analytics, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Do You Really Know the Impact of Social Video on Your Brand?

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With 75% of mobile Internet traffic predicted to be video content by 2020, brands needs to work with new metrics to determine how their content is performing across social video platforms like Facebook, YouTube, Twitter, Instagram, and Vine. We take

Posted in advertising, analytics, best practices, brands, Buzzfeed, digital advertising, engagement, Facebook, Google, IAB, Instagram, marketing, metrics, social media, social media marketing, social network, Social Video, video marketer, video marketing, Video Production Tips, Video Tools & Software, Vine, YouTube, YouTube Analytics, youtube marketing, YouTube Marketing Tips Tagged with: , ,

When Should You Promote Video Content with Paid Media?

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Given the huge amount of video content available on the Internet, marketers need to be aware of their options when it comes to reaching as much of their target audience as they can. If brands don’t already have millions of

Posted in ad campaign, advertising, Adwords, analytics, brand awareness, brands, earned media, engagement, Google, marketing, metrics, Mobile Video, owned media, paid media, SnapChat, social media, strategy, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, video views, YouTube Analytics, YouTube Creator Playbook, YouTube Marketing Tips, YouTube TrueView Tagged with: , ,

Three Ways to Grow a YouTube Audience Who Love You [Ownage Pranks Case Study]

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Ownage Pranks is a hugely successful YouTube channel with 3.3 million subscribers, but it wanted to learn more about growing its subscriber base even further to attract more ad revenue. The creators behind the prank-based channel turned to an agency

Posted in analytics, brands, case study, engagement, interview, marketing, metrics, optimization, programming, strategy, subscribers, video marketer, Video Production Tips, video views, YouTube Analytics, YouTube Channel, youtube marketing, YouTube Marketing Tips, YouTube optimization Tagged with: , ,

Why Are Advertising Executives Rooting for Facebook Video Ads?

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A recent report states that advertising executives favor Facebook over YouTube when it comes to ad spend. But agencies and brands need to pay very close attention to metrics beyond views if they want to evaluate video advertising on any

Posted in ads, advertising, agencies, auto-play, brands, engagement, Facebook, Facebook Video Ads, marketing, metrics, social media, Social Video, social video advertising, video ad, Video Advertising Trends & Tips, video marketer, video marketing, Video Production Tips, video views, watch time, YouTube, YouTube Analytics, YouTube Marketing Tips Tagged with: , ,

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