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How to Use Sequential Retargeting in Google Adwords for YouTube

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Did you know that you can use sequential retargeting as part of your Google Adwords for YouTube advertising campaign? By specifically targeting viewers based on their previous actions, you can return different content based on where they are in the

Posted in advertising, Adwords, analytics, brands, Google, marketing, remarketing, retargeting, strategy, video ad, Video Advertising, Video Production Tips, YouTube, youtube advertising, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Meet The Brands Who Broke Into the Mainstream with YouTube

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YouTube has given many brands the opportunity to raise awareness for their products and services via video. We take a look at 4 companies who used YouTube in innovative ways to reach their audience. Also, we confirm 5 ways video

Posted in advertising, branded content, branded video, brands, commerce, content marketing, e-commerce, engagement, GoPro, influencers, Millennials, Periscope, social media, user experience, video ad, video marketing, Video Production Tips, video views, viral, YouTube, youtube advertising, YouTube Channel, youtube marketing, YouTube Marketing Tips, YouTube TrueView Tagged with: , ,

A Video Marketer’s Playbook for Winning the Big Game in 2016

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Super Bowl 2016 is a golden opportunity for the big brands to get their products and services in front of consumers. But as online video advertising continues to reach and engage more people, just how much ROI can a TV

Posted in advertising, Adwords, brand awareness, brands, Google, marketing, metrics, Super Bowl, TV advertising, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, YouTube, youtube advertising, YouTube Marketing Tips, YouTube TrueView Tagged with: , ,

Top YouTube Videos, Ads, and Game Trailers of 2015

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It’s that time of the year again, where we take a look back at some of top YouTube videos, ads, and game trailers of 2015. This review gives video marketers the chance to glean any strategic insights or spot any

Posted in engagement, gaming, Millennials, mobile, music video, smartphone, Super Bowl, video marketing, Video Production Tips, viral, YouTube, youtube advertising, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

New YouTube Sponsored Cards Offer Extra Income for Creators

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YouTube has introduced Sponsored Cards, a new ad format that gives creators an additional revenue stream for their video content. The new Cards will appear on relevant videos and feature products or services that closely match those being featured.

Posted in ads, advertising, formats, Interactive Cards, mobile, monetization, Video Advertising, Video Production Tips, YouTube, youtube advertising, YouTube Marketing Tips Tagged with: , ,

The Brands and Agencies Behind the Most Popular Video Ads on YouTube

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Finding success on YouTube isn’t easy, even with a substantial marketing and advertising budget. YouTube has given a shout out to the top creative advertising and marketing agencies whose video content consistently appears at the top of the most watched

Posted in agencies, best practices, brands, GoPro, marketing, Samsung, Super Bowl, Video Advertising, video campaign, Video Production Tips, viral video, YouTube, youtube advertising, youtube marketing, YouTube Marketing Tips Tagged with: , ,

How YouTube Can Overcome the Strategic Threat From Facebook

There’s no doubt that Facebook poses a real threat to YouTube’s dominance when it comes to video reach. But, a new focus on generating engagement via YouTube advertising may just prevent Facebook from cutting off the ad revenues that YouTube

Posted in ads, Adwords, Adwords for Video, brands, engagement, Facebook, Google, mobile, mobile advertising, partner program, sales, statistics, teens, Video Production Tips, Video Statistics & Market Research, watch time, YouTube, youtube advertising, YouTube Channel, YouTube Creators, YouTube Marketing Tips, YouTube Partner, YouTube TrueView Tagged with: , ,

Hey YouTube! Why Make it So Difficult to Share Video Ads?

Social virality should be a key metric in the success of a video advertising campaign, because sharing videos ads enables viewers to become brand champions by endorsing the content across their social networks. But why does YouTube make video ad

Posted in ads, distribution, earned media, engagement, Facebook, pre-roll, social network, Social Video, strategy, video ad, Video Advertising, Video Advertising Trends & Tips, Video Production Tips, YouTube, youtube advertising, YouTube Channel, YouTube Marketing Tips, YouTube TrueView Tagged with: , ,

Minecraft on YouTube: 47B Views, $2.5B Value, $0 Video Marketing Budget

Did you know that more people watch YouTube videos about Minecraft than any other video game? But the overwhelming majority of its views come from videos created not by the brand, but from its YouTube fans. The Minecraft company has

Posted in Adwords, content marketing, earned media, engagement, games, influencers, Minecraft, Nintendo, players, strategy, streaming, subscribers, Twitch, unboxing, video game, video marketing, Video Production Tips, Video Sharing, viral, Xbox, YouTube, youtube advertising, YouTube Channel, YouTube community, YouTube Creators, youtube marketing, YouTube Marketing Tips, Youtubers Tagged with: , ,

3 Unique YouTube Perks for Non-Profit Organizations [Creator's Tip #167]

Are you a non-profit organization with an active YouTube channel? Did you know that Google will activate some special features like Donate buttons, and a Call-to-action overlay if you are eligible to join its Non-profits program? We tell you more

Posted in annotations, charity, Google, non-profit, Video Production Tips, Videos About Video, YouTube, youtube advertising, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

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