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Will the Last Media Buyer at #NewFronts 2017 Please Turn Out the Lights


Digital NewFronts 2017 kicks off in a couple of weeks, and its a very different event from its launch back in 2012. Programmatic media buying is now king, and the advertising model for brands has changed beyond all recognition.

Posted in Ad Age, ads, brands, Buzzfeed, digital video, display advertising, eMarketer, events, Facebook, Hulu, Newfronts, programmatic, Tubular, Twitter, VICE, video ad, Video Advertising, video marketing, Video Production Tips, Yahoo, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

8 Reasons Why Consumers Will Watch and Engage With Your Video


Did you know that there are eight different kinds of emotion that drive viewership of video from consumers? Find out which emotions trigger the need to watch, and engage with, video content.

Posted in agencies, AOL, brands, digital video, engagement, Facebook, Instagram, marketing, metrics, Millennials, Mobile Video, Nielsen, pre-roll, Verizon, video ad, video marketer, video marketing, video platforms, Video Production Tips, Yahoo, YouTube Marketing Tips Tagged with: , ,

List of Video Search Engines and Video Search Web Sites (Updated)


YouTube, Google, and Bing are the main video search engines that will let a user search for video content on a particular subject. But did you know there are at least 6 others that you can use to find the

Posted in AOL, Bing, Google, Google Trends, search engine, search results, Social Video, Video Production Tips, video search, Video SEO, Yahoo, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Translate Your Closed Captions & Reach a Wider Global Audience

80% of YouTube views come from outside the U.S., and nearly 70% of views come from non-English speaking countries. If you want to reach an international audience, then translating your closed captions into other languages gives your brand a huge

Posted in algorithm, analytics, captioning, closed captions, demographics, engagement, France, Germany, Google, search engine, spanish, statistics, strategy, subtitles, transcription, Video Production Tips, watch time, Yahoo, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Forget Video Marketing, It’s All About Social Media Marketing

Perhaps online video marketers and video content producers would get a seat at the table and bigger budgets if they positioned YouTube as the second largest social media site instead of the largest video sharing site. YouTube only started to

Posted in content marketing, Google Trends, internet marketing, Market Share, Nielsen, social media, social media marketing, video marketing, Video Production Tips, video search, Video Trends & Research, Yahoo, YouTube, YouTube Marketing Tips Tagged with: , ,

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