Blog Archives

Auto Added by WPeMatico

How Halo 5 YouTube Live-stream Smashed All Sales Records for Xbox

Halo-5-Guardians-200x113

In October 2015, Xbox hosted a six-hour live-streamed event on YouTube which helped Halo 5 break sales records for the brand. Over the course of the event, around 8M viewers tuned in, with a dedicated 700K gamers staying for the

Posted in advertising, best practices, brands, broadcast, case study, events, games, gaming, live stream, Live Video Streaming, Livestream, streaming, video ad, video marketer, video marketing, Video Production Tips, Web Video Industry News, Xbox, YouTube, youtube live, YouTube Marketing Tips Tagged with: , ,

How Twitch is Building a Huge Gamer Community to Rival YouTube

twitch-video-views-200x133

In 2015, the average Twitch user watched over 130 more minutes of video each month than the average YouTube viewer. In fact, the average Twitcher is on the site for over 7 hours per month, and that’s a huge marketing

Posted in events, games, gaming, live stream, Live Video Streaming, mobile, sports, streaming, Twitch, Video Production Tips, video views, watch time, Xbox, YouTube, YouTube Marketing Tips Tagged with: , ,

500 Million People are Watching Facebook Videos Every Day

facebook-video-views-2016-200x133

500 million Facebook users are now watching an incredible 100 million hours of video on the site every day. That’s just native uploads, it doesn’t include YouTube, Vine, or Vimeo clips. This means that the average viewer is watching about

Posted in bandwidth, engagement, Facebook, Facebook Video, Instagram video, mobile, Mobile Video, SnapChat, social network, Social Video, tent-pole, video marketer, video marketing, Video Production Tips, video views, Vine, Xbox, YouTube, YouTube Marketing Tips Tagged with: , ,

Are You Misleading Viewers? How-to Best Disclose Sponsored Videos & Why [How-To's Day #4]

It’s a fact that many online video creators are still not disclosing sponsorships they received for some of their video content, and that’s totally against current FTC guidelines. In this week’s How To’s Day, we discuss how you can properly

Posted in advertising, agencies, brands, endorsements, FTC, how-to, Machinima, Microsoft, Reel Videos: Video Marketing Tutorials, Tips & Interviews, review, sponsorship, Twitch, Video & The Law, Video Production Tips, Xbox, YouTube, YouTube Marketing Tips, Youtubers Tagged with: , ,

15% of ALL YouTube Videos Relate to Gaming: Minecraft & PewDiePie FTW

Did you know that 15% of all YouTube content revolves around video games? Minecraft takes the top spot for most views, with PewDiePie the most subscribed to YouTube gaming channel. Video gaming content also generates nearly twice as much engagement

Posted in analytics, earned media, engagement, games, infographic, marketing, Minecraft, PewDiePie, strategy, subscribers, unboxing, video game, Video Production Tips, video views, Xbox, YouTube, YouTube Analytics, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Views of Unboxing Videos Increase by 57%, 62% of Viewers Use Them For Research

New research by Google confirms that views of unboxing videos increased by 57% in 2014, generating an incredible 1 Billion views since January alone. 1 in 5 of us has watched an unboxing video, and 62% of consumers have stated

Posted in beauty, brands, Disney, earned media, Google, influencers, iPhone, parody, research, review, search results, unboxing, video marketing, Video Production Tips, video views, Xbox, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Minecraft on YouTube: 47B Views, $2.5B Value, $0 Video Marketing Budget

Did you know that more people watch YouTube videos about Minecraft than any other video game? But the overwhelming majority of its views come from videos created not by the brand, but from its YouTube fans. The Minecraft company has

Posted in Adwords, content marketing, earned media, engagement, games, influencers, Minecraft, Nintendo, players, strategy, streaming, subscribers, Twitch, unboxing, video game, video marketing, Video Production Tips, Video Sharing, viral, Xbox, YouTube, youtube advertising, YouTube Channel, YouTube community, YouTube Creators, youtube marketing, YouTube Marketing Tips, Youtubers Tagged with: , ,

The Unboxing of Beauty on YouTube: New Brand-in-a-box Marketing

Unboxing videos are wildly popular on YouTube, and the unboxing of beauty products is one of the most watched verticals on the site. For many beauty brands, the unboxing phenomenon has become an essential tool in the marketing of their

Posted in brands, earned media, influencers, marketing, unboxing, Video Production Tips, vlog, vlogger, Xbox, YouTube, YouTube Channel, YouTube Creators, youtube marketing, YouTube Marketing Tips, Youtubers Tagged with: , ,

44% of U.S. Broadband Users Watch Online Video Via a Games Console

9 out of 10 U.S. homes are connected to the Internet via a Broadband Internet connection, and a staggering 44% of those households watch non-gaming online video apps like Netflix, Amazon Prime, and Hulu Plus via their gaming consoles. 40%

Posted in broadband, connected TV, consumption, games, Hulu, Netflix, Nintendo, OTT, Playstation, PS4, streaming, video apps, Video Production Tips, Video Trends & Research, Xbox, YouTube Marketing Tips Tagged with: , ,

Recent Comments

    Categories