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The Value of YouTube's New End Screens Feature for Brands and Publishers

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YouTube End Screens are being rolled out to all creators, allowing you to add thumbnail overlays to the end of your videos. End Screens have the potential to drive real engagement so all brands and publishers should use them.

Posted in ads, algorithm, annotations, best practices, brands, call-to-action, end card, End Screens, engagement, mobile, thumbnails, Video Production Tips, watch time, Web Video Industry News, YouTube, YouTube Marketing Tips Tagged with: , ,

ReelSEO – The Next Generation: Hello Tubular Insights!

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As part of a move to align more closely with our parent company, we’re excited to announce that as of today, ReelSEO will rebrand to Tubular Insights! We’ll still continue to share the same tips, tricks, case studies, and strategy

Posted in ReelSEO, Tubular, Tubular Insights, video marketing, Video Production Tips, Web Video Industry News, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

How Halo 5 YouTube Live-stream Smashed All Sales Records for Xbox

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In October 2015, Xbox hosted a six-hour live-streamed event on YouTube which helped Halo 5 break sales records for the brand. Over the course of the event, around 8M viewers tuned in, with a dedicated 700K gamers staying for the

Posted in advertising, best practices, brands, broadcast, case study, events, games, gaming, live stream, Live Video Streaming, Livestream, streaming, video ad, video marketer, video marketing, Video Production Tips, Web Video Industry News, Xbox, YouTube, youtube live, YouTube Marketing Tips Tagged with: , ,

YouTube's CES Keynote: Four Reasons Why Digital Video Will Win the Decade

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YouTube’s Robert Kyncl gave the keynote speech at ‪#‎CES2016‬, and delivered the kind of strategic insight, critical data, tactical advice, and latest trends in the digital video marketing business that will give you a colossal return on that investment. We

Posted in CES, consumption, digital video, Google, Michelle Phan, mobile, Mobile Video, Video Industry Events, video marketer, video marketing, Video Production Tips, Web Video Industry News, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Why YouTube Red is a Step In the Right Direction for Online Video

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YouTube has confirmed details of its new subscription service which will provide an ad-free user experience for viewers who sign up. It’s a huge change in the YouTube business model, but we think it’s a step in the right direction

Posted in influencers, pre-roll, subscription service, video marketing, Video Production Tips, video views, Web Video Industry News, YouTube, YouTube community, YouTube Creators, YouTube Marketing Tips, YouTube Red Tagged with: , ,

U.S. Appeals Court: YouTubers Must Consider Fair Use Before Removing Video Content

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The automatic removal of video content due to copyright infringement claims may soon be a thing of the past after a new ruling by the 9th U.S. Circuit Court of Appeals. The decision confirms that copyright and license holders will

Posted in Content ID, copyright, fair use, lawsuit, original content, Video Production Tips, Web Video Industry News, YouTube, YouTube Marketing Tips Tagged with: , ,

Facebook Content ID for Video is Coming, Addresses Freebooting

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The issue of freebooted video content being uploaded to Facebook is a serious issue for many media companies, brands, and creators. But today, Facebook has publicly addressed the problem and promised more robust rights management for licensed video content.

Posted in Content ID, Facebook, freebooting, rights management, Social Video, Video Production Tips, Web Video Industry News, YouTube Marketing Tips Tagged with: , ,

Beyond YouTube: Why MCNs are Looking to Other Video Platforms for New Opportunities

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YouTube provided the perfect incubator for growing the Multichannel Network model, but now many MCNs are looking for opportunities beyond the site, to benefit the network, its stable of creators, the brands they collaborate with, and the platforms they publish

Posted in branded content, branded video, Comscore, digital video, Disney, distribution, eMarketer, endorsements, Fullscreen, Instagram, mobile, monetization, pre-roll, SnapChat, sponsorship, strategy, TV, Twitter, Video Advertising, video platforms, Video Production Tips, video views, Vine, Web Video Industry News, YouTube, YouTube Marketing Tips Tagged with: , ,

Why the YouTube 301+ View Counter Change is Important

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The YouTube view counter freezing at 301+ views has been a source of frustration for many creators over the years, even though it was introduced to stop spammers inflating views by whatever means they could. Now it’s being dropped in

Posted in Content ID, copyright, Facebook, social network, Twitter, Video Production Tips, Vine, watch time, Web Video Industry News, YouTube, YouTube Marketing Tips Tagged with: , ,

Why YouTube Will Be Better Off Without Google Plus

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In a bid to overhaul the comments system on YouTube, Google forced users to integrate with its social platform, Google Plus. But now Google has reversed the decision, which is good news for YouTube users, and probably for YouTube itself

Posted in brands, comments, engagement, Facebook, Google, google hangouts, Google Plus, Twitch, Video Production Tips, Web Video Industry News, YouTube, YouTube Channel, YouTube Marketing Tips, Youtubers Tagged with: , ,

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