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New Platforms Mean New Opportunities: Welcome to the Video Reblog!

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The cost of producing video content is still prohibitive for many brands and creators, but there’s a whole new family of video production platforms that can substantially lower the cost per-video. Just as YouTube and the affordability of webcams created

Posted in reblog, reblogging, Video Blogging, video editor, video platforms, video production, Video Production Tips, Vine, vlog, YouTube, YouTube Marketing Tips Tagged with: , ,

How Setting the Video Production Bar Low Can Lead to Higher Viewer Engagement

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Not every brand or creator can produce high quality video using the latest equipment and editing software. But, if you deliberately build a low-tech approach into your video creation and marketing strategy, and set expectations low from the start, you

Posted in Aspect Ratio, audio, bandwidth, comments, engagement, marketing, Video Production Tips, vlog, YouTube, YouTube Marketing Tips Tagged with: , ,

The Anatomy of YouTube: 26 Amazing Facts from the Past 10 Years

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YouTube is 10 years old, and as you would expect from the world’s largest video site, they have an incredible amount of data to share with the world about user and viewer behavior. We bring you 26 of the top

Posted in cat videos, Harlem Shake, how-to, meme, music video, original content, subscribers, video marketing, Video Production Tips, Video Statistics & Market Research, vlog, YouTube, YouTube community, YouTube Marketing Tips, YouTube Trends Tagged with: , ,

The No Fuss Guide to Creating a Killer Vlog

Vlogging is the ideal way for the independent creator to get a foot in the door of online video. But if you are starting from scratch, the set-up and production process can seem a little overwhelming. We show you how

Posted in editing, editing software, equipment, formats, Google Plus, Hangouts on Air, iMovie, lighting, microphone, optimize, screencast, software, Video Production Tips, vlog, vlogger, Web Series, web show, YouTube, YouTube Marketing Tips Tagged with: , ,

Bigger Is Not Always Better: The Value of Longtail YouTubers

YouTubers with a huge number of followers are a powerful force with tremendous clout, but when it comes to collaborating with them on brand endorsements, bigger does not always mean better. Partnering with longer tail, or smaller, channels can prove

Posted in beauty, brand awareness, brands, comments, conversion, engagement, influencers, marketing, programming, strategy, subscribers, tutorial, unboxing, Video Production Tips, vlog, vlogger, YouTube, YouTube community, youtube marketing, YouTube Marketing Tips, Youtubers Tagged with: , ,

Beauty Gone Wrong: Makeup Challenges Brands Don't See

Makeup challenges are all the rage on YouTube, and drive enormous amounts of traffic to YouTube creators and their channels. The results are often hilarious, and attract millions of engaged views, most of which are totally untracked by the brands

Posted in beauty, brands, collaboration, earned media, engagement, ijustine, Video Production Tips, vlog, vlogger, YouTube, youtube marketing, YouTube Marketing Tips, Youtubers Tagged with: , ,

Cosmetics Brands are Missing the YouTube Boat on Halloween

The most successful YouTube beauty vloggers create engaging content around events like Halloween, and many have already published make-up tutorial videos in the lead up to the annual spookfest. But brands are still failing to take full advantage of YouTube

Posted in brands, curation, earned media, engagement, hero, hub, hygiene, influencers, marketing, strategy, tent-pole, tutorial, Video Production Tips, vlog, vlogger, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips, Youtubers Tagged with: , ,

The Unboxing of Beauty on YouTube: New Brand-in-a-box Marketing

Unboxing videos are wildly popular on YouTube, and the unboxing of beauty products is one of the most watched verticals on the site. For many beauty brands, the unboxing phenomenon has become an essential tool in the marketing of their

Posted in brands, earned media, influencers, marketing, unboxing, Video Production Tips, vlog, vlogger, Xbox, YouTube, YouTube Channel, YouTube Creators, youtube marketing, YouTube Marketing Tips, Youtubers Tagged with: , ,

Blogging vs. Vlogging: How to Choose What’s Right For You

Blogging and vlogging are very marketing effective strategies for brands and individuals who want to generate the maximum amount of traffic for their websites. But which approach is right for you or your organisation?

Posted in Blogging, social media, social media marketing, video camera, video marketing, Video Production Tips, vlog, vlogger, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

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