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User-generated March Madness Videos Explode on Instagram

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Engagement on March Madness Instagram video content has exploded compared to last year. Instagram engagement increased by 127% compared to content uploaded during the 2016 March Madness two-week window.

Posted in engagement, Facebook, Instagram video, March Madness, metrics, social media, Social Video, sports, subscribers, Super Bowl, Tubular, Video Production Tips, viral video, YouTube Marketing Tips Tagged with: , ,

A Day in the Life Of: Head of Brand Partnerships at ATTN:

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ATTN:, one of the most impactful video publishers around, works with brands and companies to create engaging, custom content across a variety of media platforms. We talk to its Head of Brand Partnerships about the company’s branded content strategy and

Posted in ads, ATTN, audience development, branded content, brands, engagement, Facebook, Google, Instagram, marketing, metrics, partnership, social media, Social Video, statistics, TubularLabs, video marketing, Video Production Tips, viral video, YouTube Marketing Tips Tagged with: , ,

How to Convert a Viral Video Viewer: The Harmon Brothers Model

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The legendary Harmon Brothers have a knack of turning viral video campaigns into real sales leads for their clients. We spoke to Daniel Harmon about their approach to video marketing campaigns.

Posted in advertising, branded video, branding, conversion, Facebook, marketing, Orabrush, video marketing, Video Production Tips, viral video, YouTube, YouTube Marketing Tips Tagged with: , ,

A Day in The Life Of: Head of Programming at Viral Video Sensation Jukin Media

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Jukin Media is home to some of the most famous viral clips on the Internet, and if you have ever searched for fail videos or cute animal clips, the chances are you have landed on a channel owned by the

Posted in brands, compilations, distribution, engagement, Facebook, live stream, programming, Social Video, sponsorship, strategy, subscribers, Tubular, user-generated content, video marketing, video platforms, Video Production Tips, video views, viral video, Web Series, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

Chewbacca Mask Video Smashes Facebook Live Record: 141M Views and Counting

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Who would have thought that a video about a Chewbacca mask would not only go viral across the Internet, but would shatter all Facebook Live records in just 4 days! And, with over 140M+ views, a number of brands are

Posted in earned media, engagement, Facebook, Facebook Video, influencer marketing, live stream, Live Video Streaming, Social Video, Star Wars, streaming, unboxing, Video Production Tips, video views, viral video, YouTube Marketing Tips Tagged with: , ,

Why Do Brands Make Viral Videos? And How Do You Make One for Your Brand?

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Viewers love a good viral video – video content that is so informative or entertaining that they readily share it across their own social network feeds. Hardly a week goes by that you aren’t shown a viral video from a

Posted in brand awareness, brands, engagement, Facebook, influencers, marketing, metrics, thumbnails, video campaign, Video Production Tips, Video SEO, video views, viral, viral video, Viral Video Marketing, YouTube, YouTube Marketing Tips Tagged with: , ,

10 Video Marketing Lessons from the Top Brands and Video Creators of 2015

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2015 has been an exceptional year for online video. We’ve seen some very memorable marketing campaigns, and been entertained by some amazing viral video content. Join us as we take a look at some of the best videos of the

Posted in branded video, brands, Buzzfeed, Disney, GoPro, influencers, video marketing, Video Production Tips, viral video, YouTube Creators, YouTube Marketing Tips Tagged with: , ,

The Brands and Agencies Behind the Most Popular Video Ads on YouTube

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Finding success on YouTube isn’t easy, even with a substantial marketing and advertising budget. YouTube has given a shout out to the top creative advertising and marketing agencies whose video content consistently appears at the top of the most watched

Posted in agencies, best practices, brands, GoPro, marketing, Samsung, Super Bowl, Video Advertising, video campaign, Video Production Tips, viral video, YouTube, youtube advertising, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Why Micro Moments Matter for Facebook, YouTube, and Twitter Video

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Google, Facebook, and Twitter have all recently released guidelines around micro moments. Micro moments are events that really matter to people like births, and marriages, or memorable sporting events. Video marketers need to be ready to make content that taps

Posted in Facebook, Google, Instagram video, mobile, Social Video, strategy, Twitter, video marketer, video marketing, Video Production Tips, Vine, viral video, YouTube, YouTube Marketing Tips Tagged with: , ,

Facebook Video Billionaires: Record Breaking August Views

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For the first time ever, three Facebook pages have generated over 1 Billion video views in a single month. All are compilation pages, which upload video content that is going viral elsewhere, but their huge numbers of followers ensure that

Posted in autoplay, copyright, Facebook, social network, Social Video, Video Production Tips, video views, viral video, YouTube Marketing Tips Tagged with: , ,

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