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Why Do Brands Make Viral Videos? And How Do You Make One for Your Brand?

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Viewers love a good viral video – video content that is so informative or entertaining that they readily share it across their own social network feeds. Hardly a week goes by that you aren’t shown a viral video from a

Posted in brand awareness, brands, engagement, Facebook, influencers, marketing, metrics, thumbnails, video campaign, Video Production Tips, Video SEO, video views, viral, viral video, Viral Video Marketing, YouTube, YouTube Marketing Tips Tagged with: , ,

Squatty Potty Serves Up Frozen Unicorn Poop in New Video Marketing Campaign

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Many consumers will be familiar with the Squatty Potty after the product’s appearance on Shark Tank. But, now the brand wants to bring the product to the attention of everyone, and have teamed up with the legendary Harmon Brothers on

Posted in advertising, branded video, funny, marketing, Orabrush, retail, story, Video Advertising, video campaign, video marketing, Video Production Tips, Viral Video Marketing, YouTube, YouTube Marketing Tips Tagged with: , ,

'Learn to Fly' Cover Goes Viral, Teaches a Rock Star Lesson in Video Marketing

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You don’t have to be a Foo Fighters fan to notice that a cover of one of the band’s most iconic tracks, ‘Learn to Fly’, has gone viral in the past week. But it’s not just any old cover, it’s

Posted in crowdfunding, exposure, marketing, music video, video marketing, Video Production Tips, viral, Viral Video Marketing, YouTube, YouTube Marketing Tips Tagged with: , ,

Viral Video Roundup June 2015: S'more Entertainment All Round

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Our viral video roundup for June 2015 includes a killer s’mores dip recipe which generated over 80 million views for Buzzfeed, some excellent examples of tentpole marketing around 50 Shades of Grey, and GTA, and some prankvertising that went horribly

Posted in Buzzfeed, Facebook, Video Production Tips, viral, viral video, Viral Video Marketing, Viral Video Roundup, YouTube, YouTube Marketing Tips, YouTube stars, Youtubers Tagged with: , ,

Why Safety Videos are the New Video Marketing for Airline Brands

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Airline safety videos have come a long way in the past few years. Not only are they are being used as a medium to define and differentiate the airline brands from each other, but also as a golden video marketing

Posted in airline safety videos, brand awareness, brands, corporate, engagement, Facebook, instructional videos, playlists, social media, strategy, TubularLabs, video marketing, Video Production Tips, viral, viral marketing, Viral Video Marketing, Virgin, YouTube Channel, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Viral Video Roundup May 2015: Take Shia's Advice and Just Do It

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The most Internetest video on the Internet from Delta Airlines, and the Shia LaBeouf rant that launched a thousand memes are just two of the best videos to win a place in our viral video roundup for May 2015.

Posted in Google, meme, slow motion, spoof, strategy, Video Production Tips, viral, viral video, Viral Video Marketing, Viral Video Roundup, YouTube, YouTube Marketing Tips Tagged with: , ,

Viral Video Roundup April 2015: Are Facebook Fans More Engaged?

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Some of the videos that went viral in April saw a huge difference in views and engagement on Facebook compared to YouTube. Yes, autoplay is a factor, but are fans on Facebook just more engaged than those on YouTube?

Posted in autoplay, engagement, Facebook, freebooting, video marketing, Video Production Tips, viral, viral video, Viral Video Marketing, Viral Video Roundup, YouTube, YouTube Marketing Tips Tagged with: , ,

Viral Video Roundup for March 2015: Bacon, Eggs and Batman

We take a look at some of the most successful branded video ads and user-generated content that went viral in March 2015, and discuss what lessons video marketers can learn from them.

Posted in branding, brands, Facebook, freebooting, original content, pre-roll, Samsung, sketch comedy, smartphone, story, subscribers, video marketing, Video Production Tips, viral, viral video, Viral Video Marketing, Viral Video Roundup, YouTube, YouTube Marketing Tips Tagged with: , ,

Viral Video Roundup for February 2015: Speed Dating & Power Rangers

We take a look at some of the most successful branded ads and user-generated video content that has gone viral this month, and discuss what lessons marketers can learn from them.

Posted in ad campaign, ads, advertising, commercial, fair use, social media, Super Bowl, video ad, video marketing, Video Production Tips, viral, viral video, Viral Video Marketing, Viral Video Roundup, YouTube, YouTube Marketing Tips Tagged with: , ,

The Art of Persuasion: 5 Viral Videos You Didn't Know Were Ads

Great storytelling can make or break a video marketing campaign, and some of the very best viral video ads of the past few years took the viewer on an emotional journey rather than dragged them along on a sales-pitch. We

Posted in branding, GoPro, marketing, social video advertising, video ad, Video Advertising, video marketing, Video Production Tips, viral, viral video, Viral Video Marketing, YouTube, YouTube Marketing Tips Tagged with: , ,

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