Blog Archives

Auto Added by WPeMatico

Who Loves Monty the Penguin More? Facebook vs YouTube

The world is going crackers for Monty the Penguin, but does the success of the video campaign on Facebook signal the death knell for YouTube? Nope, far from it. John Lewis are pouring money into advertising and marketing on both

Posted in ads, advertising, Christmas, Facebook, social video advertising, Video Advertising, video marketer, video marketing, Video Production Tips, viral, viral video, viral video chart, YouTube, YouTube Marketing Tips Tagged with: , ,

Facebook Premium Video Ads Aren’t Making the Social Network New Friends

Facebook started testing its Premium Video Ad model in 2013, as a way of enabling advertisers to drive their branding objectives in other people’s News Feeds. But the video ads aren’t the “game changer” that some had predicted, and advertisers

Posted in ads, auto-play, Facebook, metrics, social media, social network, Social Video, video ad, Video Advertising, video marketer, Video Production Tips, video views, viral video, viral video chart, YouTube, YouTube Marketing Tips Tagged with: , ,

The Top 20 Most Shared Online Video Ads For July 2014

‘La La La (Brazil 2014)’ topped the chart of the most shared global video ads of July 2014, the same month that it beat Volkswagen’s ‘The Force’ to become the most shared ad of all time. The Shakira/Activia commercial is

Posted in branded video, Brazil, collaboration, Social Video, video ad, Video Advertising, Video Production Tips, viral video, viral video chart, YouTube, YouTube Marketing Tips Tagged with: , ,

Recent Comments

    Categories