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5 Ways to Use Instagram's Hyperlapse for Video Marketing [Creators Tip #169]

Instagram’s Hyperlapse app allows you to create amazing time-lapse videos on your smartphone, and upload them to social networking sites. In this week’s Creator’s Tip, we discuss the ways you can use this app to create engaging marketing videos.

Posted in branded content, brands, engagement, Facebook, how-to, Instagram, mobile, smartphone, social media, story, strategy, tablet, time-lapse, tips, unboxing, video marketing, video production, Video Production Tips, Videos About Video, Vine, YouTube, YouTube Marketing Tips Tagged with: , ,

3 Top Tips for a Successful B2B Marketing Video Strategy [Creator's Tip #168]

43% of businesses looking to source a product or service from another brand use online video as part of their research process. So, how do you make your B2B video stand out from the crowd? We show you 3 ways

Posted in B2B, B2C, content marketing, keywords, optimize, strategy, video marketing, Video Production Tips, Videos About Video, YouTube Marketing Tips Tagged with: , ,

3 Unique YouTube Perks for Non-Profit Organizations [Creator's Tip #167]

Are you a non-profit organization with an active YouTube channel? Did you know that Google will activate some special features like Donate buttons, and a Call-to-action overlay if you are eligible to join its Non-profits program? We tell you more

Posted in annotations, charity, Google, non-profit, Video Production Tips, Videos About Video, YouTube, youtube advertising, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Didn't See That Coming! THIS Surprise Tip Will Increase Video Sharing [Toby's Creator Tip #166]

Do you want your viewers to share your videos across their social networking sites? Of course you do! In this week’s Creator’s Tip, we show you a very simple trick that will help encourage people to share your videos on

Posted in Facebook, Pinterest, social media, social network, Social Video, tips, Tumblr, Twitter, Video Production Tips, Videos About Video, viral, watch time, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

How To Use Remarketing to Generate YouTube Subscribers [Creator's Tip #165]

Remarketing is a very powerful marketing tool that you can use to track viewers around the Internet after they watch one of your videos on YouTube. It is also a very effective way to build up your YouTube subscriber base.

Posted in Adsense, analytics, CPM, Facebook, list, remarketing, subscribers, Twitter, video ad, Video Advertising, video marketing, Video Production Tips, Videos About Video, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

JW Player on The Latest in Video Technology Innovations

Jeroen (JW) Wijering, founder of JW Player, is one of the world’s foremost experts in online video technology. At ReelSummit, his keynote address highlighted three exciting technical innovations for the industry: adaptive streaming, video transcripts, and hotspots for interactive video.

Posted in adaptive streaming, bandwidth, captioning, captions, closed captions, HTML5, interactive video, JW Player, long-form, Mobile Video, Netflix, ReelSummit, streaming, video ad, Video Advertising, Video Production Tips, Video Technology, Videos About Video, YouTube, YouTube Marketing Tips Tagged with: , ,

How To Track Visitors from YouTube to Your Website [Creators Tip #164]

Did you know that you can set up custom URL parameters to track visitors from your YouTube associated website annotation links? We show you how in this week’s Creator’s Tip.

Posted in analytics, annotations, marketing, video marketing, Video Production Tips, Videos About Video, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

The Benefits and Challenges of Live-streaming Video [Creators Tip #163]

The barriers to entry for live-streaming branded video content have never been lower. It’s easier than ever to broadcast a live event out to an engaged audience, but there are many factors to consider such as cost, delivery and accessibility.

Posted in branded video, broadcast, distribution, encoding, Hangouts on Air, live events, live stream, Live Video Streaming, Livestream, ReelSummit, streaming, Ustream, Video Production Tips, Videos About Video, webcasting, YouTube, YouTube Marketing Tips Tagged with: , ,

What Are The Most Effective Formats for YouTube Advertising? [Creators Tip #162]

YouTube has two different types of video advertising format: in-stream, and in-display, but what type of video content should you create for both? On this week’s Creator’s Tip, we discuss the most effective types of video for each YouTube ad

Posted in display advertising, formats, marketing, pre-roll, video ad, Video Advertising, Video Production Tips, Videos About Video, YouTube, youtube advertising, youtube marketing, YouTube Marketing Tips, YouTube TrueView Tagged with: , ,

3 Ways to Optimize Videos for Mobile Devices [Creators Tip #161]

On this week’s Creator’s Tip, Jeroen “JW” Wijering, the co-founder of JWPlayer, and one of the world’s leading experts on optimizing video for mobile, shares some very useful tips on how to optimize video content for on-the-move consumption.

Posted in Apple, bandwidth, best practices, bitrate, consumption, encoding, hosting, HTML5, live stream, long-form, marketing, mobile, Mobile Video, mp4, optimization, playback, resolution, short-form, smartphone, streaming, tablet, Video Production Tips, video views, Videos About Video, YouTube Marketing Tips Tagged with: , ,

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