Blog Archives

Auto Added by WPeMatico

TV Everywhere Video Ad Views Increase by 368% in Q3 2014

Viewers who are signed up to TV subscription, or TV Everywhere, services are becoming increasingly receptive to online video advertising. 46% of long-form and live video ad views now come from users signed up to a TV Everywhere service, an

Posted in ads, advertising, broadcaster, digital advertising, digital video, Freewheel, Internet TV, long-form, metrics, monetization, paywall, publishing, streaming, subscription service, television, TV Everywhere, Video Advertising, video marketer, Video Production Tips, Video Trends & Research, YouTube, YouTube Marketing Tips Tagged with: , ,

Facebook Accounts for 60% of Global Video Shares, Twitter 14% [Report]

There’s a new breed of super-user on the internet, and they are responsible for driving 83% of video shares across social media, particularly Facebook and Twitter. As a whole, we are also sharing videos faster than ever before, with 42%

Posted in ads, Facebook, Pinterest, report, social media, social network, Social Video, study, Tumblr, Twitter, Unruly, video ad, Video Production Tips, Video Trends & Research, video views, watch page, YouTube, YouTube Marketing Tips Tagged with: , ,

What's Trending on YouTube? Surprise! It's Gaming Walkthroughs

Google has added the top trending YouTube videos to its Google Trends dashboard. But video marketers looking to gain an insight into what could drive traffic to a branded video may be a little disappointed. It’s gaming walk-throughs, and TV

Posted in ads, branded video, brands, engagement, gaming walkthroughs, Google, Google Plus, Google Trends, meme, TV, Video Production Tips, Video Trends & Research, YouTube, YouTube Marketing Tips Tagged with: , ,

Branded Video Views Up 73%, 3 Billion Views in Q3 2014 [Report]

A new report confirms that branded video views hit an all-time high in Q3 2014, an increase of 73% from this time last year. Video campaigns for smartphones, plus enormous residual interest from the World Cup, generated 2.9 Billion views

Posted in ads, Apple, branded video, brands, digital video, earned media, iPhone, marketing, Nike, report, research, Samsung, smartphone, soccer, strategy, video ad, Video Advertising, video campaign, Video Production Tips, Video Trends & Research, video views, YouTube Marketing Tips Tagged with: , ,

Adobe, Nielsen to Measure Online Video Reach, But What About Engagement?

Adobe and Nielsen have just announced they are collaborating to track and measure digital assets including online video, and online TV. But the new system can only measure online video in terms of reach, and size of audience, when engagement

Posted in Adobe, algorithm, analytics, brands, broadcast, broadcaster, collaboration, engagement, metrics, Nielsen, partnership, relevance, research, smartphone, tablet, TV advertising, viacom, video ad, video marketing, Video Production Tips, Video Trends & Research, YouTube, YouTube Marketing Tips Tagged with: , ,

Online Video Views Jump 43% in One Year, Internet TV by 388% [Report]

The growth of online video continues, as the latest benchmark report from Adobe confirms that we watched 38.2 billion videos in Q2 2014, an increase of 43% year-on-year. Thanks to major sporting events, online TV views increased by a staggering

Posted in accessibility, Adobe, browser, connected TV, consumption, digital video, engagement, Market Share, metrics, mobile, OTT, programmatic, report, smartphone, sports, streaming, study, tablet, TV, video ad, Video Advertising, Video Production Tips, Video Trends & Research, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

Why Mobile Video is The New Makeup Counter for Generation C

Did you know that searches on Google for makeup hit a high in October as millions of people search for inspiration and ideas in the run-up to Halloween? And that Generation C turn to YouTube for their makeup tutorials, and

Posted in brands, Google, holidays, how-to, influencers, marketing, mobile, Mobile Video, research, strategy, tutorial, Video Production Tips, Video Trends & Research, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

YouTube Shopping is the New Window Shopping, Especially at Night

According to a new study, a third of all shopping searches on Google happen between the hours of 10 p.m. and 4 a.m. Consumers are using YouTube to research products, and as we are on the brink of the holiday

Posted in eCommerce Video, Google, holidays, mobile, research, retail, smartphone, UK, unboxing, Video Production Tips, Video Trends & Research, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Facebook Most Popular Social Network For Video Sharing [Study]

Consumers are turning to video to capture those special moments in their lives, and they are using Facebook, and YouTube to share that content with their friends and family. Video is also being used as a medium by consumers to

Posted in 18-34, camera, editing, Facebook, infographic, mobile, smartphone, social media, social network, user-generated content, Video Production Tips, Video Trends & Research, YouTube, YouTube Marketing Tips Tagged with: , ,

76% of B2B Marketers Use Video Content Marketing, YouTube Top Choice

A new report confirms that video is among the top choices for an effective B2B content marketing campaign, with 76% of respondents confirming that video publication and distribution is one of the most effective digital marketing strategies, and a core

Posted in B2B, brand awareness, brands, content marketing, conversion, distribution, marketing, metrics, report, research, social media, social network, strategy, survey, Video Production Tips, Video Trends & Research, Vimeo, YouTube, YouTube Marketing Tips Tagged with: , ,

Recent Comments

    Categories