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Why Your Video Needs Music (And Where To Get it)

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Music adds depth to an online video, and keeps the viewer engaged throughout. A great soundtrack can make a good video into a great one – but how do you source the music you need?

Posted in attribution, audio, commercial, copyright, creative commons, licensing, music video, social network, soundtrack, video marketing, video production, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

How Buzzfeed is Taking Over the World – One Video at a Time

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In July 2015, videos uploaded to BuzzFeed properties generated over 1.9B views across the main video platforms, and 5 out of the top 20 most watched videos in the past 90 days are videos posted to Buzzfeed accounts. We take

Posted in branded video, brands, Buzzfeed, distribution, engagement, Facebook, Instagram video, Instavids, journalism, long-form, Micro Video, original content, programming, publishing, short-form, social media, Social Video, strategy, syndication, tent-pole, thumbnails, video marketing, video platforms, video production, Video Production Tips, Vine, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Kodak PIXPRO SP360 Action Camera: The Reel Review

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Now that YouTube fully supports 360 degree video content, more creators are looking for a good entry-level camera that will allow them to film, and upload, footage easily. We take a look at the KODAK PIXPRO SP360 Action Camera, and

Posted in 360 degree video, Android, audio, camera, cameras, film, review, Vidcon, video production, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

What Can Big Cities Learn about Online Video Strategy from the Town of Gilbert, Arizona?

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Gilbert, Arizona, population 237K, is using online video, and other digital initiatives, to better serve, and also better engage with, its citizens, and its visitors. There are many things that bigger cities can learn from this strategy, especially how the

Posted in advertising, digital video, documentary, engagement, government, marketing, press release, social media, story, travel, VidCon 2015, video marketing, video production, Video Production Tips, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

New Platforms Mean New Opportunities: Welcome to the Video Reblog!

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The cost of producing video content is still prohibitive for many brands and creators, but there’s a whole new family of video production platforms that can substantially lower the cost per-video. Just as YouTube and the affordability of webcams created

Posted in reblog, reblogging, Video Blogging, video editor, video platforms, video production, Video Production Tips, Vine, vlog, YouTube, YouTube Marketing Tips Tagged with: , ,

How-to Set Up a Professional Green Screen: 7 Tips for Video Creators

Using green screen gives an incredibly professional finish to any video production, whatever the scale. But get it wrong, and it in can be a nightmare to put right in post-production. We have 7 really solid tips for video creators

Posted in Adobe Premiere, chroma key, editing, Final Cut, Final Cut Pro, green screen, how-to, lighting, post-production, video marketing, video producer, video production, Video Production Tips, videographer, YouTube, YouTube Marketing Tips Tagged with: , ,

Video Production Tips: The Basics of Lighting And Camera Angles

Getting the basic lighting and camera angles right in video production is absolutely essential if you want to create quality content. We take you through the basics that everyone should know.

Posted in camera, cameras, corporate video, lighting, presentation, video marketing, video production, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

360 Degree Video on YouTube: Marketing Tips and Ideas [Creators Tip #174]

YouTube is introducing support for 360 degree videos, but how can brands, marketers, and video creators take advantage of this new feature on the site? In this week’s Creator’s Tip, we discuss using 360 degree footage in your video marketing

Posted in 360 degree video, camera, cameras, equipment, lenses, Reel Videos: Video Marketing Tutorials, Tips & Interviews, software, time-lapse, video marketing, video production, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

5 Ways to Use Instagram's Hyperlapse for Video Marketing [Creators Tip #169]

Instagram’s Hyperlapse app allows you to create amazing time-lapse videos on your smartphone, and upload them to social networking sites. In this week’s Creator’s Tip, we discuss the ways you can use this app to create engaging marketing videos.

Posted in branded content, brands, engagement, Facebook, how-to, Instagram, mobile, smartphone, social media, story, strategy, tablet, time-lapse, tips, unboxing, video marketing, video production, Video Production Tips, Videos About Video, Vine, YouTube, YouTube Marketing Tips Tagged with: , ,

Video Production and Copyright: Protect Yourself In Agreements!

If you produce video, then understanding the basics of copyright law will stand you in good stead for avoiding conflicts with clients. It could even help you negotiate effectively to earn extra revenue from your productions. If you know your

Posted in copyright, legal, licensing, trademark, Video & The Law, video marketing, video producer, video production, Video Production Tips, videographer, YouTube, YouTube Marketing Tips Tagged with: , ,

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