Blog Archives

Auto Added by WPeMatico

Top Ten Takeaways and Insights From #NewFronts2017

newfronts-2017-143-200x133

We bring you the top takeaways, strategic insights, critical data, and trends in the digital video marketing business from the 2017 #NewFronts.

Posted in advertising, agencies, AI, BBC, Bloomberg, brands, digital media, digital video, engagement, events, Facebook, Google, IAB, live streaming, mobile, Newfronts, NowThis, programmatic, social media, sports, Turner, VICE, Video Advertising, Video Industry Events, Video Production Tips, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Group Nine Media steals the show at #NewFronts2017

20170511_190533-200x150

Group Nine Media is a family of digital media brands (NowThis, The Dodo, Seeker, and Thrillist) built for the mobile, social, and video-first world. It generated 3.3B video views and 96M social actions against its content in April 2017, and

Posted in brands, digital media, discovery, distribution, engagement, Facebook, Leaderboards, long-form, mobile, Newfronts, NowThis, programming, Video Industry Events, Video Production Tips, virtual reality, YouTube, YouTube Marketing Tips Tagged with: , ,

The BBC at #NewFronts2017: Combating ‘Fake News’ With ‘Slow News’

BBC-News-2017-NewFronts-200x150

BBC News is available to viewers around the world, and at NewFronts 2017, the organization confirmed its commitment to continue making in depth news stories available to all.

Posted in BBC, broadcast, international, journalism, Newfronts, news and politics, political, social media, television, Video Industry Events, video marketer, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

Entrepreneur Gives #NewFronts2017 Slate of New Digital Shows

20170509_095827-200x150

At #NewFronts 2017, Entrepreneur Media made a genre-defying jump by presenting a new slate of digital programming that taps into the power and passion fueling the American Dream. These programs represent an expansion of the Entrepreneur Network, a partnership with

Posted in Newfronts, partnership, programming, small business, Video Industry Events, Video Production Tips, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

VICE to #NewFronts2017: We’re Not Here For Your Fake Brand Messaging

20170505_153806-200x150

67% of VICE fans confirm that authenticity is important when buying a branded product or service, and the media publisher is going all-out to keep its target audience engaged around ad breaks with custom native content.

Posted in ads, AI, digital video, Facebook, marketing, Newfronts, politics, smartphone, Twitter, VICE, Video Industry Events, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

Time Inc. Takes a Shot at Fake News by Telling #NewFronts2017 to ‘Get Real’

newfronts-2017-122-1024x683-640x480-200x133

At #NewFronts 2017, Time Inc asserted that its properties could be trusted amid the furore around fake news, and brand safety concerns around social media advertising.

Posted in advertising, brands, digital video, documentary, Facebook, Instagram, marketing, Millennials, Mobile Video, original content, social media, Social Video, Twitter, Video Advertising, Video Industry Events, video marketer, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

Turner #NewFronts2017 Touts Bleacher Report, Teases Casey Neistat Project

newfronts-2017-131-200x133

In the latest round-up from 2017 NewFronts, Turner has announced a collaboration with online superstar Casey Neistat, plus more investment in original programming for the Bleacher Report.

Posted in advertising, Bleacher Report, engagement, Facebook, Newfronts, programmatic, Samsung, Tubular, Turner, Video Advertising, Video Industry Events, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

The New York Times Plays ‘Truth AND Dare’ with Google and Facebook #NewFronts2017

NewFronts-2017-New-York-Times-200x147

The New York Times wants to maintain its reputation as a credible news organization, and is pitching a ‘brand safe’ environment that distances itself away from less credible news sources on Facebook, social media or Google.

Posted in ad campaign, advertising, agencies, brand awareness, digital video, Facebook, Google, journalism, marketing, metrics, Newfronts, NYTimes, storytelling, Twitter, video ad, Video Advertising, Video Industry Events, video marketing, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

What Digital Video Trends Will Power #NewFronts 2017?

digital-video-trends-2017-newfronts-200x116

Digital Content NewFronts 2017 starts today, where 36 major publishers will present their plans for the coming year. The key to successfully predicting the likely news announcements is to understand the latest trends in the digital video marketing business.

Posted in advertising, agencies, BBC, brands, digital advertising, digital video, Google, live video, marketing, Mobile Video, Newfronts, original content, programming, Twitter, VICE, Video Industry Events, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Going to #NewFronts2017? Get Your Exclusive Tubular Tear Sheets Today!

newfronts2017-Tubular-Tear-Sheets-200x100

Going to #NewFronts2017? Get one of our exclusive Tubular Tear Sheets and have key benchmarks & at-a-glance data on each presenter at your fingertips.

Posted in brands, engagement, Facebook Video, National Geographic, Newfronts, Social Video, studios, Tubular, Video Industry Events, Video Production Tips, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

Recent Comments

    Categories