We bring you the top takeaways, strategic insights, critical data, and trends in the digital video marketing business from the 2017 #NewFronts.
Auto Added by WPeMatico
Group Nine Media is a family of digital media brands (NowThis, The Dodo, Seeker, and Thrillist) built for the mobile, social, and video-first world. It generated 3.3B video views and 96M social actions against its content in April 2017, and…
At #NewFronts 2017, Entrepreneur Media made a genre-defying jump by presenting a new slate of digital programming that taps into the power and passion fueling the American Dream. These programs represent an expansion of the Entrepreneur Network, a partnership with…
67% of VICE fans confirm that authenticity is important when buying a branded product or service, and the media publisher is going all-out to keep its target audience engaged around ad breaks with custom native content.
In the latest round-up from 2017 NewFronts, Turner has announced a collaboration with online superstar Casey Neistat, plus more investment in original programming for the Bleacher Report.
Digital Content NewFronts 2017 starts today, where 36 major publishers will present their plans for the coming year. The key to successfully predicting the likely news announcements is to understand the latest trends in the digital video marketing business.