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Top 10 Gaming Franchises Earn their Views from Influencers, Not Owned Content

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When it comes to online video views, gaming is one of the most popular topics ever. Such is the popularity of user-generated content, all of the top 10 gaming franchises earn the majority of their views via Influencers, not via

Posted in branded video, brands, games, gaming, influencers, marketing, Microsoft, Minecraft, Nintendo, Social Video, Tubular Insights, TubularLabs, video game, Video Production Tips, video views, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Gaming on YouTube: The New Gaming PR Machine

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Gaming on YouTube has been around since the platform launched, but recently the work of video game content creators has received the exposure and respect it deserves both from other gamers as well as major game publishers alike.

Posted in discovery, exposure, games, gaming, guest, influencers, marketing, PewDiePie, podcast, strategy, Twitch, video game, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips, Youtubers Tagged with: , ,

PewDiePie: YouTube Channel Review – Through the 'Reel' Wringer

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Want to know what makes superstar gamer PewDiePie so successful on YouTube? Our ‘Through the Wringer’ series takes a deep dive into his channel to review the content, promotion, optimization, and community strategy of the world’s biggest YouTube star.

Posted in description, engagement, games, gaming, optimization, original content, PewDiePie, Reel Videos, strategy, subscribers, Through the Wringer, video game, Video Production Tips, viral, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

15% of ALL YouTube Videos Relate to Gaming: Minecraft & PewDiePie FTW

Did you know that 15% of all YouTube content revolves around video games? Minecraft takes the top spot for most views, with PewDiePie the most subscribed to YouTube gaming channel. Video gaming content also generates nearly twice as much engagement

Posted in analytics, earned media, engagement, games, infographic, marketing, Minecraft, PewDiePie, strategy, subscribers, unboxing, video game, Video Production Tips, video views, Xbox, YouTube, YouTube Analytics, youtube marketing, YouTube Marketing Tips Tagged with: , ,

What Does Owned, Paid and Earned Media Mean on YouTube? [#TubeTalk #53]

What does Earned, Owned, and Paid Media mean for brands and marketers when it comes to video content on YouTube? We break down the strategies on this week’s TubeTalk, the best YouTube marketing podcast around.

Posted in Adwords for Video, annotations, best practices, brands, distribution, earned media, InVideo Programming, owned media, paid media, programming, subscribers, tips, video game, video marketing, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Minecraft on YouTube: 47B Views, $2.5B Value, $0 Video Marketing Budget

Did you know that more people watch YouTube videos about Minecraft than any other video game? But the overwhelming majority of its views come from videos created not by the brand, but from its YouTube fans. The Minecraft company has

Posted in Adwords, content marketing, earned media, engagement, games, influencers, Minecraft, Nintendo, players, strategy, streaming, subscribers, Twitch, unboxing, video game, video marketing, Video Production Tips, Video Sharing, viral, Xbox, YouTube, youtube advertising, YouTube Channel, YouTube community, YouTube Creators, youtube marketing, YouTube Marketing Tips, Youtubers Tagged with: , ,

How Activision is Crushing it with YouTube Influencers & Fans

Activision’s ‘Call of Duty’ YouTube channel has more than 2.3 million YouTube subscribers, and has generated over 500 Million views. ‘Call of Duty’ has also earned its parent company a 9.4% share of voice on YouTube with owned media. But

Posted in brands, digital video, earned media, engagement, games, influencers, metrics, strategy, video game, Video Production Tips, video views, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

18-34 Year Olds Are Watching 53% More Online Video [Study]

With digital video now available on an unprecedented number of devices, U.S. based 18-34 year olds are watching 53% more of it than this time in 2013. But don’t be fooled into thinking that it’s just the Millennials who are

Posted in 18-34, consumption, digital video, Nielsen, smartphone, study, tablet, teens, TV, video game, Video Production Tips, Video Trends & Research, YouTube, YouTube Marketing Tips Tagged with: , ,

YouTube War Games: Call of Duty vs. Battlefield

Video games are the second largest category on YouTube after music. And if you take away Vevo, games are the largest category that is driven by independent YouTuber channels. YouTube videos have a big impact in the gamer ecosystem, so

Posted in branded content, brands, games, influencers, research, study, user-generated content, video game, Video Production Tips, YouTube, YouTube community, youtube marketing, YouTube Marketing Tips Tagged with: , ,

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