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What Beauty Brands Can Learn from L’Oréal’s Successful Influencer Marketing Campaigns

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L’Oréal is doing things right when it comes to influencer marketing – from smart segmentation to working with up-and-coming micro-influencers. Let’s take a look at the different aspects of L’Oréal’s strategy to find out what’s working for them.

Posted in advertising, beauty, brands, engagement, Facebook, influencer marketing, influencers, micro-influencers, Social Video, video campaign, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

Even Influencers Need Influencers: Why Micro-Influencers Matter for Social Video Campaigns

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Influencers are building their own brands online using curated “communities” of micro-influencers to promote their products. We take a look at how micro-influencers have become an essential part of social video marketing.

Posted in brands, celebrity, influencers, Instagram, Instagram video, marketing, micro-influencers, social media, Social Video, video campaign, Video Production Tips, video views, YouTube Marketing Tips Tagged with: , ,

Why Do Brands Make Viral Videos? And How Do You Make One for Your Brand?

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Viewers love a good viral video – video content that is so informative or entertaining that they readily share it across their own social network feeds. Hardly a week goes by that you aren’t shown a viral video from a

Posted in brand awareness, brands, engagement, Facebook, influencers, marketing, metrics, thumbnails, video campaign, Video Production Tips, Video SEO, video views, viral, viral video, Viral Video Marketing, YouTube, YouTube Marketing Tips Tagged with: , ,

Social Video Campaigns are Winning Awards for Delivering Business Results

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Not only is video marketing an essential part of any brand’s digital strategy, social video has been proven to return real business results, a metric that really can’t be ignored. We take a look at some of the top social

Posted in advertising, Australia, award, awards, brands, digital media, India, marketing, metrics, retail, sales, social media, Social Video, video campaign, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

Which U.S. Presidential Video Campaigns Are Actually Engaging Viewers?

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There are huge budgets available to promote video campaigns, but how are the frontrunners in the 2016 U.S. Presidential election faring when it comes to engagements? Anyone can buy video views, but we’re much more interested in how election videos

Posted in engagement, metrics, political, Social Video, TubularLabs, video ad, video campaign, video marketer, video marketing, video platforms, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

3 Ways to Kick Start Your Video Marketing Campaigns in 2016

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With new video trends on the horizon, it’s time to start thinking about how you will refresh your video marketing campaign to meet consumer demands in 2016. We bring you three ways to kickstart your video marketing for the coming

Posted in advertising, algorithm, engagement, Facebook, interactive video, Social Video, storytelling, video campaign, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

How Marketers Can Blend Video & Shopping This Holiday Season

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Consumers are becoming more reliant on video than ever when it comes to researching, and purchasing products during the holiday season. We look at some of the ways innovation in online video can benefit both video marketers, and shoppers.

Posted in advertising, brands, engagement, holidays, influencers, Instagram video, mobile, product videos, retail, social media, strategy, video ad, video campaign, video marketing, Video Production Tips, Vine, YouTube, YouTube Marketing Tips Tagged with: , ,

Facebook Hits 8B Video Views Per Day, Wants To Be Best Site to Watch and Share Video

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Facebook has fired its biggest shot across the bow to YouTube, promising to innovate the platform so the site becomes the best place to watch and share videos. With more than 8 billion video views every day on Facebook, the

Posted in advertising, brands, eMarketer, Facebook, forecast, Google, Instagram, metrics, mobile, Mobile Video, Video Advertising, video campaign, video marketer, video marketing, Video Production Tips, Video Statistics & Market Research, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

The Brands and Agencies Behind the Most Popular Video Ads on YouTube

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Finding success on YouTube isn’t easy, even with a substantial marketing and advertising budget. YouTube has given a shout out to the top creative advertising and marketing agencies whose video content consistently appears at the top of the most watched

Posted in agencies, best practices, brands, GoPro, marketing, Samsung, Super Bowl, Video Advertising, video campaign, Video Production Tips, viral video, YouTube, youtube advertising, youtube marketing, YouTube Marketing Tips Tagged with: , ,

17 Video Marketing Tips for a Winning Strategy [Free Whitepaper]

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Do you want to keep up with best practice in optimising, distributing, and marketing your video content? At ReelSEO, we’ve put together 17 of our best and most effective video marketing tips in a free whitepaper that you can download

Posted in consumption, distribution, earned media, gaming, Instagram video, marketing, tips, video campaign, video marketer, video marketing, Video Production Tips, whitepaper, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

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