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Top Ten Takeaways and Insights From #NewFronts2017

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We bring you the top takeaways, strategic insights, critical data, and trends in the digital video marketing business from the 2017 #NewFronts.

Posted in advertising, agencies, AI, BBC, Bloomberg, brands, digital media, digital video, engagement, events, Facebook, Google, IAB, live streaming, mobile, Newfronts, NowThis, programmatic, social media, sports, Turner, VICE, Video Advertising, Video Industry Events, Video Production Tips, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Time Inc. Takes a Shot at Fake News by Telling #NewFronts2017 to ‘Get Real’

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At #NewFronts 2017, Time Inc asserted that its properties could be trusted amid the furore around fake news, and brand safety concerns around social media advertising.

Posted in advertising, brands, digital video, documentary, Facebook, Instagram, marketing, Millennials, Mobile Video, original content, social media, Social Video, Twitter, Video Advertising, Video Industry Events, video marketer, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

Turner #NewFronts2017 Touts Bleacher Report, Teases Casey Neistat Project

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In the latest round-up from 2017 NewFronts, Turner has announced a collaboration with online superstar Casey Neistat, plus more investment in original programming for the Bleacher Report.

Posted in advertising, Bleacher Report, engagement, Facebook, Newfronts, programmatic, Samsung, Tubular, Turner, Video Advertising, Video Industry Events, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

The New York Times Plays ‘Truth AND Dare’ with Google and Facebook #NewFronts2017

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The New York Times wants to maintain its reputation as a credible news organization, and is pitching a ‘brand safe’ environment that distances itself away from less credible news sources on Facebook, social media or Google.

Posted in ad campaign, advertising, agencies, brand awareness, digital video, Facebook, Google, journalism, marketing, metrics, Newfronts, NYTimes, storytelling, Twitter, video ad, Video Advertising, Video Industry Events, video marketing, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

AI, Machine Learning, and Big Data: Why Video Publishers Need to Keep Up With The Latest Trends

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Artificial intelligence, machine learning, and big data are transforming the online video and internet marketing industries. Video publishers need to keep on top of the latest trends if they want to keep ahead of the game.

Posted in AI, analytics, big data, engagement, Google, machine learning, marketing, monetization, research, Tubular, video ad, Video Advertising, video marketer, Video Production Tips, Video Technology, YouTube, YouTube Analytics, YouTube Marketing Tips Tagged with: , ,

Will the Last Media Buyer at #NewFronts 2017 Please Turn Out the Lights

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Digital NewFronts 2017 kicks off in a couple of weeks, and its a very different event from its launch back in 2012. Programmatic media buying is now king, and the advertising model for brands has changed beyond all recognition.

Posted in Ad Age, ads, brands, Buzzfeed, digital video, display advertising, eMarketer, events, Facebook, Hulu, Newfronts, programmatic, Tubular, Twitter, VICE, video ad, Video Advertising, video marketing, Video Production Tips, Yahoo, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

VidCon Europe 2017: 15 Takeaways for the Online Video Industry

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VidCon came to Europe last week. Catch our top tips and takeaways plus our exclusive interview with VidCon co-founder and YouTube superstar Hank Green.

Posted in advertising, algorithm, branded video, conference, custom thumbnails, Facebook, influencer marketing, Instagram, Jim Louderback, original content, programmatic, SnapChat, social media, Social Video, tips, Tubular, Vidcon, Video Advertising, Video Industry Events, video marketing, video platforms, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

It’s Not YouTube’s Fault: Blame the ‘Magazine Format’ for the State of Video Advertising

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Video advertising has its roots in the ‘magazine format’ used to sell ads in the early days of TV. YouTube is just making it work for the digital video marketing business.

Posted in ads, advertising, algorithm, commercial, digital video, engagement, Google, programmatic, sponsored video, television, Tubular, Video Advertising, video marketing, Video Production Tips, YouTube, YouTube Channel, YouTube Marketing Tips, YouTube Partner Tagged with: , ,

News and Sports Publishers Back Sponsored Video to Win

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Over 47K sponsored videos have already been uploaded to Facebook in 2017, generating a staggering 5B views, and 122M engagements. Sponsored video content is driving a huge amount of views and engagement, particularly for news and sports publishers.

Posted in advertising, Buzzfeed, engagement, Facebook, influencers, news and politics, NowThis, Social Video, sponsored video, Tubular, Video Advertising, Video Production Tips, video views, YouTube Marketing Tips Tagged with: , ,

Memo to Big Brands: Declare Victory and Advertise on YouTube Again

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YouTube has been under fire over the past few weeks with some advertisers pulling their paid campaigns from the site over concerns that ads were being run against offensive content. But, with Google announcing new guidelines in place, advertisers shouldn’t

Posted in advertising, analytics, brands, digital video, engagement, Google, Google Display Network, metrics, mobile, Tubular, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, watch page, watch time, YouTube, YouTube Marketing Tips, YouTube Partner, ^Featured Insights Tagged with: , ,

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