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What Marketers Need to Know About the Changes Coming to Facebook and YouTube

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Both Facebook and YouTube have announced some pretty important changes to their video advertising formats well in advance. So what do marketers need to know to keep ahead of the game?

Posted in ads, advertising, autoplay, digital advertising, Facebook Video, formats, mobile, SnapChat, social network, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

Which 2017 Super Bowl Ads Won Video Marketing’s Big Game?

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We all know the New England Patriots walked off with the 2017 Super Bowl trophy, but which of this year’s much-hyped Super Bowl ads won the big game for brands and their marketing agencies?

Posted in advertising, brands, commercial, engagement, Facebook, football, social media, Super Bowl, super bowl ads, Tubular, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

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Super Bowl Sunday is a true marketing and advertising tent-pole event that starts right after the NFC and AFC Championship games and lasts around a fortnight. That also means that the Super Bowl commercials seen on TV are only the

Posted in advertising, brands, digital media, digital video, engagement, marketing, Red Bull, social network, Super Bowl, super bowl ads, tent-pole, Tubular, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, watch time, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

8 of The Best British Christmas Video Ads of 2016

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Innovative Christmas ads from the top UK brands are almost as much of a tradition these days as a plate of home-made mince pies. We take a look at 8 of the best for 2016, from retail giants like Sainsburys,

Posted in ads, advertising, brands, Christmas, Ebay, engagement, marketing, Tubular, United Kingdom, video ad, Video Advertising, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

How Brands Can Make the Most Out of Christmas Video Marketing

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It’s that time of year again when many of the biggest brands in retail are launching their Christmas video campaigns. We take a look at how UK retailer John Lewis has captured the hearts and minds of consumers (with #BusterTheBoxer),

Posted in ad campaign, brand awareness, Christmas, engagement, Facebook Video, metrics, Mobile Video, retail, Tubular, Video Advertising, video marketing, Video Production Tips, video views, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Online Video Metrics that Really Matter for Brand Advertisers & Their Agencies

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We’ve already covered the online video metrics that matter for publishers, media companies, B2B, B2C, and Influencer marketers. Now we turn the spotlight on what type of metrics brand advertisers and their ad partners and agencies should be paying attention

Posted in ad campaign, ads, advertising, Adwords, agencies, conversion, CPV, engagement, Facebook, Google, metrics, unboxing, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

12 Reasons Why Video is Changing Everything for Traditional Media

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2016 sees video firmly at the forefront of consumer consumption, whatever the platform, whatever the device. Traditional media publishers and new players in digital media must deliver video content to the audience on the audience’s terms.

Posted in advertising, brands, Buzzfeed, Comscore, consumption, digital video, engagement, Facebook, live stream, long-form, Millennials, Mobile Video, programmatic, social media, streaming, video ad, Video Advertising, video marketing, Video Production Tips, virtual reality, YouTube Marketing Tips Tagged with: , ,

29 Big Online Video Marketing Statistics That Media Brands Need to Know 

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Traditional media brands need to incorporate digital video as part of their marketing strategy in 2016 and beyond. We take a look at 29 tweetable reasons why.

Posted in brands, broadcast, cable TV, digital video, Facebook, Facebook Video, Google, mobile, Mobile Video, native advertising, network, SnapChat, statistics, video ad, Video Advertising, video marketing, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips Tagged with: , ,

YouTube Reaches More 18-49 Year Olds Than Top 10 Primetime US TV Shows

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In its annual Brandcast event, YouTube confirmed that it reaches more US 18-49 year-olds during prime time than the top 10 TV shows combined, and that brands who advertise on YouTube rather than TV during primetime reach 56% more of

Posted in advertising, brands, digital video, Google, marketing, mobile, Newfronts, programmatic, Sesame Street, TV advertising, Video Advertising, video marketing, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Channel, YouTube Creators, YouTube Marketing Tips, YouTube stars Tagged with: , ,

How to Use Sequential Retargeting in Google Adwords for YouTube

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Did you know that you can use sequential retargeting as part of your Google Adwords for YouTube advertising campaign? By specifically targeting viewers based on their previous actions, you can return different content based on where they are in the

Posted in advertising, Adwords, analytics, brands, Google, marketing, remarketing, retargeting, strategy, video ad, Video Advertising, Video Production Tips, YouTube, youtube advertising, youtube marketing, YouTube Marketing Tips Tagged with: , ,

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