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Why Are Advertising Executives Rooting for Facebook Video Ads?

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A recent report states that advertising executives favor Facebook over YouTube when it comes to ad spend. But agencies and brands need to pay very close attention to metrics beyond views if they want to evaluate video advertising on any

Posted in ads, advertising, agencies, auto-play, brands, engagement, Facebook, Facebook Video Ads, marketing, metrics, social media, Social Video, social video advertising, video ad, Video Advertising Trends & Tips, video marketer, video marketing, Video Production Tips, video views, watch time, YouTube, YouTube Analytics, YouTube Marketing Tips Tagged with: , ,

#NewFronts 2015: Are MCNs Becoming Multi-Platform Networks (MPNs)?

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7 of the media companies presenting to advertisers at the 2015 Digital Content NewFronts are Multi-channel networks (MCNs). We take a look into why these MCNs are hosting their own events, and if they are transitioning into Multi-Platform Networks (MPNs).

Posted in MCN, Newfronts, partner program, programming, Video Advertising Trends & Tips, Video Industry Events, Video Production Tips, YouTube Marketing Tips, YouTube network Tagged with: , ,

Facebook Set to Seriously Challenge YouTube for Video Advertising Spend [Survey]

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According to a new survey, more agencies are willing to invest in Facebook video advertising than YouTube ads in 2015, with more budget and resources being pushed towards video advertising on Twitter, Instagram, and Snapchat too.

Posted in ad campaign, ads, advertising, agencies, engagement, Facebook, marketing, metrics, Social Video, survey, video ad, Video Advertising, Video Advertising Trends & Tips, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

YouTube Celebrates 5 Years of TrueView With New Interactive Cards

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YouTube are introducing Interactive Cards for TrueView ads, a new feature which will make video ads a much more engaging, and interactive experience for viewers. The Cards will work across all screens and all devices, including mobile.

Posted in ads, annotations, brands, call-to-action, connected TV, engagement, formats, internet marketing, metrics, mobile, mobile annotations, playlists, video ad, Video Advertising, Video Advertising Trends & Tips, video marketer, Video Production Tips, YouTube, YouTube Marketing Tips, YouTube TrueView Tagged with: , ,

5 YouTube Pre-Roll Ads That Actually Made Viewers Sit Up and Take Notice

Geico’s latest video ad campaign plays around with the YouTube pre-roll ad format to capture the viewer’s attention. We take a look at some other pre-roll ad campaigns that have gone above and beyond.

Posted in ad campaign, ads, how-to, pre-roll, Video Advertising, Video Advertising Trends & Tips, Video Production Tips, YouTube, YouTube Marketing Tips, YouTube TrueView Tagged with: , ,

Top Ten Most Viewed Video Ads on YouTube: February 2015

Video games, beer, owls, Jeeps, and pole-vaulting are all the subjects of the most viewed video ads on YouTube for February 2015. Every video ad in the Top Ten generated over 4 Million views each, so let’s take a look

Posted in commercial, engagement, GoPro, marketing, Super Bowl, super bowl ads, TubularLabs, video ad, Video Advertising Trends & Tips, Video Production Tips, viral marketing, viral video, YouTube, YouTube Marketing Tips Tagged with: , ,

How To Promote Your Business or Brand With AdWords for Video [#TubeTalk #60]

Adwords for Video is a great way of promoting your business on YouTube, and on this week’s ReelSEO Tubetalk podcast we not only discuss this advertising option, but also give you a tip on how to grow your YouTube subscriber

Posted in advertising, Adwords, Adwords for Video, conversion, paid media, remarketing, retargeting, TubeTalk, video ad, Video Advertising Trends & Tips, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips, YouTube TrueView Tagged with: , ,

The Video Marketer’s Playbook for Winning the Super Bowl on YouTube

Super Bowl has become a month-long event on YouTube, with viewers tuning in to watch the latest video ads made for the event as soon as they are released. With that in mind, brands and video marketers should be looking

Posted in advertising, brands, case study, commercial, engagement, events, football, Google, hero, hub, hygiene, marketing, sports, strategy, Super Bowl, super bowl ads, tent-pole, Video Advertising, Video Advertising Trends & Tips, video marketer, video marketing, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Doritos 'Crash the Super Bowl' Video Contest Wins the Big Brand Game

The ‘Crash the Super Bowl’ competition, held by Doritos, is the largest online video contest in the world, and a huge driver of traffic to the Doritos website. Sure, the winner can expect some spectacular prizes, but it’s the brand

Posted in ads, advertising, brands, commercial, contest, Hollywood, internet marketing, Social Video, Super Bowl, television, video ad, Video Advertising Trends & Tips, video contest, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

ALS Ice Bucket Challenge Results: Biggest Video Meme Ever, 1.3B Views

The ALS #IceBucketChallenge was a uniquely video-orientated phenomenon that swept across the world in a matter of days over the summer of 2014. It dominated the social feeds of hundreds of millions, and is the biggest video meme ever with

Posted in celebrity, charities, events, Facebook, Google, marketing, meme, non-profit, search engine, social media, Social Video, Video Advertising Trends & Tips, video camera, video marketing, video platforms, Video Production Tips, viral video, Viral Video Marketing, YouTube, YouTube Marketing Tips Tagged with: , ,

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