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Top Ten Takeaways and Insights From #NewFronts2017

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We bring you the top takeaways, strategic insights, critical data, and trends in the digital video marketing business from the 2017 #NewFronts.

Posted in advertising, agencies, AI, BBC, Bloomberg, brands, digital media, digital video, engagement, events, Facebook, Google, IAB, live streaming, mobile, Newfronts, NowThis, programmatic, social media, sports, Turner, VICE, Video Advertising, Video Industry Events, Video Production Tips, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

VICE to #NewFronts2017: We’re Not Here For Your Fake Brand Messaging

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67% of VICE fans confirm that authenticity is important when buying a branded product or service, and the media publisher is going all-out to keep its target audience engaged around ad breaks with custom native content.

Posted in ads, AI, digital video, Facebook, marketing, Newfronts, politics, smartphone, Twitter, VICE, Video Industry Events, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

What Digital Video Trends Will Power #NewFronts 2017?

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Digital Content NewFronts 2017 starts today, where 36 major publishers will present their plans for the coming year. The key to successfully predicting the likely news announcements is to understand the latest trends in the digital video marketing business.

Posted in advertising, agencies, BBC, brands, digital advertising, digital video, Google, live video, marketing, Mobile Video, Newfronts, original content, programming, Twitter, VICE, Video Industry Events, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Will the Last Media Buyer at #NewFronts 2017 Please Turn Out the Lights

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Digital NewFronts 2017 kicks off in a couple of weeks, and its a very different event from its launch back in 2012. Programmatic media buying is now king, and the advertising model for brands has changed beyond all recognition.

Posted in Ad Age, ads, brands, Buzzfeed, digital video, display advertising, eMarketer, events, Facebook, Hulu, Newfronts, programmatic, Tubular, Twitter, VICE, video ad, Video Advertising, video marketing, Video Production Tips, Yahoo, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Real vs Fake News: Which One Is Winning in the World of Online Video?

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‘Fake News’ is the buzzword of the moment, with the term attracting huge amounts of attention from media companies, authentic journalists, video marketers, and political observers. But is fake news really stealing views from real news when it comes to

Posted in broadcast, Buzzfeed, engagement, Facebook Video, Google News, Google Trends, Huffington Post, journalism, mobile, newspapers, NowThis, political, politics, social media, television, Tubular, VICE, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Is Facebook Video the New Platform for Climate Change Discussion?

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Climate change is an issue that generates passionate headlines around the world. It’s also driving views and engagement on Facebook, YouTube, Vine, and Instagram.

Posted in BBC, engagement, Facebook Video, GoPro, Instagram, TubularLabs, VICE, video marketing, Video Production Tips, Vine, YouTube, YouTube community, YouTube Creators, YouTube Marketing Tips Tagged with: , ,

VICE News: Using Social Video to Target and Engage Millennials

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VICE has become one of the world’s leading go-to news and current affairs resources for under 34 year olds. How? By bringing back good old-fashioned journalism in the digital video age.

Posted in 18-34, brands, broadcast, demographics, digital video, documentary, Instagram, international, journalism, Millennials, original content, political, social network, strategy, TubularLabs, Twitter, VICE, video marketing, Video Production Tips, Vine, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

The Industry Experts Guide to Building Your Brand on YouTube

The meteoric growth of YouTube has given brands the opportunity to reach their target audiences directly, without having to go via traditional broadcast channels. At the 2014 ReelSummit, industry experts discussed how brands can capitalize on the popularity of YouTube,

Posted in brands, collaboration, influencers, Intel, Jim Louderback, Netflix, ReelSummit, social media, strategy, VICE, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

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