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The Indisputable Value of Building a Community Around Video Content


Video content should always aim to be entertaining, or informative, but given the nature of social video, it is critical that it also contains an element of conversation. When a creator or brand can rally a community around a video,

Posted in branded content, engagement, subscribers, Vessel, Vevo, video marketing, Video Production Tips, YouTube, YouTube community, YouTube Marketing Tips Tagged with: , ,

VidCon 2015 Haul: Trends, Strategic Insights, Critical Data, and Tactical Advice


VidCon 2015 was a must-attend event for brands and video marketing teams, and we bring you news on the latest trends in the digital video marketing business, along with strategic insights, critical data, and tactical advice from the Industry Track.

Posted in brands, collaboration, digital video, Facebook, gaming, internet marketing, Jim Louderback, Meerkat, mobile, monetization, presentation, ReelSEO, subscriptions, Super Bowl, TubularLabs, Twitter, Vessel, Vidcon, VidCon 2015, Video Industry Events, video marketing, Video Production Tips, Video Statistics & Market Research, Vine, YouTube, YouTube Creators, YouTube Marketing Tips, YouTube stars, ^Featured Insights Tagged with: , ,

12 Slides That Every Video Marketer Should Read Right Now


These days, there are so many stats around video content and viewer behavior that it takes a real expert to pull out the information most valuable to video marketing teams. We take a look at 12 of the most important

Posted in ads, advertising, connected devices, consumption, digital media, drone, Facebook, Google, Instagram, Millennials, Mobile Video, monetization, optimize, smartphone, SnapChat, social media, Twitch, Twitter, Vessel, video ad, video marketer, video marketing, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

How to Create Awesome Video Content with 'Reel' Video Marketer – Margaret Laney [Interview]


Margaret Laney, former Chief Marketing Officer at AwesomenessTV, has worked with some of the biggest YouTubers in the business. In this exclusive interview, she gives us her expert insights into creating a killer video content marketing strategy.

Posted in algorithm, analytics, branding, brands, digital media, DreamWorks, influencers, optimize, Reel Winners, SnapChat, social media, strategy, thumbnails, Vessel, video marketer, video marketing, video platforms, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

Autoplay is Now the Default on YouTube – and That's OK

YouTube has made autoplay the default option for desktop users of the site, and of course it’s a way of boosting views in the face of such overwhelming competition from Facebook, and now Twitter. You can disable the feature, but

Posted in algorithm, autoplay, Facebook, Vessel, video destination, video marketer, Video Production Tips, Video Technology, YouTube, YouTube Channel, YouTube community, YouTube Creators, YouTube Marketing Tips Tagged with: , ,

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