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Facebook Video: Expert Insights & Latest Best Practices [Interview]

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Facebook video is growing at a staggering rate, and this represents both an opportunity and a threat to digital marketers that aren’t publishing videos to Facebook directly. We spoke to online video expert Mark Robertson who shared some up-to-date insights,

Posted in algorithm, analytics, audience development, auto-play, best practices, closed captions, custom thumbnails, engagement, Facebook, Facebook Video, mobile, social media, Social Video, user experience, video discovery, video marketer, video marketing, Video Production Tips, video views, YouTube Marketing Tips Tagged with: , ,

4 Easy Ways Brands Can Get the Most From Instagram's New Features

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Instagram is rolling out some exciting major new features, and in this post we take look at 4 easy ways that brands can benefit from longer video uploads to the platform.

Posted in algorithm, brands, engagement, Instagram, Instagram video, Instavids, Micro Video, user experience, video marketer, video marketing, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

What the Instagram Feed Algorithm Update Means for Video Marketers

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Instagram will soon start showing followers images and videos that it believes they want to see first, rather than the ones most recently posted. How can video marketers make the most of this new feature?

Posted in advertising, algorithm, engagement, Facebook, Instagram, Instagram video, Micro Video, social media, Twitter, user experience, video marketer, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

Meet The Brands Who Broke Into the Mainstream with YouTube

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YouTube has given many brands the opportunity to raise awareness for their products and services via video. We take a look at 4 companies who used YouTube in innovative ways to reach their audience. Also, we confirm 5 ways video

Posted in advertising, branded content, branded video, brands, commerce, content marketing, e-commerce, engagement, GoPro, influencers, Millennials, Periscope, social media, user experience, video ad, video marketing, Video Production Tips, video views, viral, YouTube, youtube advertising, YouTube Channel, youtube marketing, YouTube Marketing Tips, YouTube TrueView Tagged with: , ,

Rediscovering Online Video: How YouTube Recommends to a Viewer Without an Account

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A month into a project to rediscover online video in 2016, and we’ve noticed that there is absolutely no reason to create an account on any social video platform. Not even YouTube. A viewer is able to enjoy plenty of

Posted in autoplay, discovery, engagement, Facebook, Google, home page, Social Video, thumbnails, user experience, Video Production Tips, YouTube, YouTube Marketing Tips, Youtubers Tagged with: , ,

Is the YouTube Algorithm Becoming Too Predictable?

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As the world’s biggest video site, YouTube is constantly updating its algorithms to best serve its users, creators, and advertising partners. But lately, it appears YouTube may favor a certain type of content – and that’s making the user experience

Posted in ads, advertising, algorithm, comments, discovery, engagement, gaming, long-form, music video, pre-roll, user experience, Video Production Tips, watch time, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

How-to Get the Most Out of YouTube Interactive Cards [#TubeTalk #65]

YouTube Interactive Cards enable creators and brands to add an extra layer of interactivity to their videos. We discuss how to get the most out of this new feature in this week’s ReelSEO TubeTalk video marketing podcast.

Posted in annotations, Google, mobile, mobile annotations, tips, TubeTalk, user experience, video marketing, Video Production Tips, YouTube, YouTube Cards, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

How GoPro and ULTA Beauty Get Video Embedding Right

We take a look at two brands – GoPro and ULTA Beauty – who have found a rewarding way of embedding YouTube videos and playlists on their sites. It’s a video marketing strategy that has benefited both their websites and

Posted in beauty, brand awareness, brands, engagement, GoPro, haul videos, optimize, players, related channels, sales, strategy, subscribers, TubularLabs, user experience, video marketer, video marketing, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

As The Internet Grows Bigger, What Do We Do About Video?

The Internet is still growing at a fast pace, and video is playing a huge part of that. But, with consumers streaming more online video content than ever, ISPs are already feeling the pain of maintaining the bandwidth required. How

Posted in 4K, bandwidth, bitrate, consumption, distribution, encoding, optimization, players, real time, Rich Media, streaming, user experience, video on demand, Video Production Tips, Video Technology, VOD, YouTube Marketing Tips Tagged with: , ,

Correct Vertical YouTube Videos With This Nifty 2 Second Trick

Although it would be super-cool if everyone that filmed video on their mobile devices shot the footage in landscape, that’s not always realistic. However, you can be pro-active and use one of the little tricks that the Internet offers to

Posted in Android, iOS, iPhone, mobile, smartphone, user experience, video apps, Video Production Tips, Video Tools & Software, YouTube, YouTube Marketing Tips Tagged with: , ,

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