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Online Video Metrics that Really Matter for Brand Advertisers & Their Agencies

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We’ve already covered the online video metrics that matter for publishers, media companies, B2B, B2C, and Influencer marketers. Now we turn the spotlight on what type of metrics brand advertisers and their ad partners and agencies should be paying attention

Posted in ad campaign, ads, advertising, Adwords, agencies, conversion, CPV, engagement, Facebook, Google, metrics, unboxing, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

Chewbacca Mask Video Smashes Facebook Live Record: 141M Views and Counting

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Who would have thought that a video about a Chewbacca mask would not only go viral across the Internet, but would shatter all Facebook Live records in just 4 days! And, with over 140M+ views, a number of brands are

Posted in earned media, engagement, Facebook, Facebook Video, influencer marketing, live stream, Live Video Streaming, Social Video, Star Wars, streaming, unboxing, Video Production Tips, video views, viral video, YouTube Marketing Tips Tagged with: , ,

64 Percent of Consumers Use YouTube to Review Electronics Before Purchase

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Consumers are turning to YouTube as part of the buying process with 1 in 4 using the site for advice, inspiration, or to search for product reviews. 26% of shoppers confirm that they use online video for gift ideas, and

Posted in Black Friday, Christmas, commerce, engagement, gadgets, Google, mobile, research, study, unboxing, video marketer, video marketing, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips Tagged with: , ,

YouTube Creator Rankings Leaderboard – Most Popular YouTube Channels for July 2015

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Videos uploaded to YouTube in July 2015 generated over 51.7 billion views, and gaming, sports, music, and children-focused channels were among those with the highest view counts. We take a look at the most-watched YouTube channels for last month.

Posted in brands, engagement, Leaderboards, marketing, Minecraft, original content, PewDiePie, social network, subscribers, TubularLabs, unboxing, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Channel, YouTube Creators, YouTube Marketing Tips Tagged with: , ,

NEW – Top Video Creator Rankings Across Social Video Platforms: May 2015

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According to the latest online video ranking leaderboards, BuzzFeedvideo, TaylorSwift, and WWE were some of the top video creators across the big social video platforms in May 2015.

Posted in comments, earned media, engagement, Facebook, influencers, Instagram video, Social Video, social video rankings, strategy, subscribers, TubularLabs, unboxing, Vevo, Video Production Tips, Video Statistics & Market Research, video views, Vine, YouTube, YouTube Channel, YouTube Creators, YouTube Marketing Tips Tagged with: , ,

How YouTube Collaborations Can Drive a Hero, Hub, Hygiene Marketing Strategy

The YouTube Creator Playbook for Brands recommends the ‘Hero, Hub, and Hygiene’ strategy for branded video creation. Collaborating with independent YouTube creators on each of these different types of videos gives brands a huge opportunity to reach a wider audience.

Posted in advertising, beauty, brands, collaboration, engagement, haul videos, hero, hub, hygiene, marketing, strategy, unboxing, Video Production Tips, viral, YouTube, YouTube Channel, YouTube Creator Playbook, YouTube Creators, youtube marketing, YouTube Marketing Tips, Youtubers Tagged with: , ,

3 Ways Brands Can Leverage YouTubers to Build an Audience

As well as creating their own video content, brands can also leverage other creators and channels on YouTube to build visibility, and a bigger audience. We show you three ways that brands can actively participate in the YouTube eco-system without

Posted in advertising, beauty, branded video, brands, collaboration, commercial, demographics, engagement, marketing, social media, social network, strategy, unboxing, Video Production Tips, video views, YouTube, YouTube Channel, YouTube community, YouTube Creators, youtube marketing, YouTube Marketing Tips, Youtubers Tagged with: , ,

15% of ALL YouTube Videos Relate to Gaming: Minecraft & PewDiePie FTW

Did you know that 15% of all YouTube content revolves around video games? Minecraft takes the top spot for most views, with PewDiePie the most subscribed to YouTube gaming channel. Video gaming content also generates nearly twice as much engagement

Posted in analytics, earned media, engagement, games, infographic, marketing, Minecraft, PewDiePie, strategy, subscribers, unboxing, video game, Video Production Tips, video views, Xbox, YouTube, YouTube Analytics, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Why Every Brand Needs to Create Haul Videos For The Holidays

Haul videos are astonishingly popular on YouTube. It’s a trend that brands need to leverage all year round, but especially in the holiday season. Haul Videos are so influential they are one of the major drivers of earned media to

Posted in beauty, brands, Christmas, collaboration, Google, haul videos, holidays, subscribers, unboxing, Video Production Tips, YouTube, YouTube community, youtube marketing, YouTube Marketing Tips, Youtubers Tagged with: , ,

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