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VICE to #NewFronts2017: We’re Not Here For Your Fake Brand Messaging

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67% of VICE fans confirm that authenticity is important when buying a branded product or service, and the media publisher is going all-out to keep its target audience engaged around ad breaks with custom native content.

Posted in ads, AI, digital video, Facebook, marketing, Newfronts, politics, smartphone, Twitter, VICE, Video Industry Events, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

Time Inc. Takes a Shot at Fake News by Telling #NewFronts2017 to ‘Get Real’

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At #NewFronts 2017, Time Inc asserted that its properties could be trusted amid the furore around fake news, and brand safety concerns around social media advertising.

Posted in advertising, brands, digital video, documentary, Facebook, Instagram, marketing, Millennials, Mobile Video, original content, social media, Social Video, Twitter, Video Advertising, Video Industry Events, video marketer, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

The New York Times Plays ‘Truth AND Dare’ with Google and Facebook #NewFronts2017

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The New York Times wants to maintain its reputation as a credible news organization, and is pitching a ‘brand safe’ environment that distances itself away from less credible news sources on Facebook, social media or Google.

Posted in ad campaign, advertising, agencies, brand awareness, digital video, Facebook, Google, journalism, marketing, metrics, Newfronts, NYTimes, storytelling, Twitter, video ad, Video Advertising, Video Industry Events, video marketing, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

What Digital Video Trends Will Power #NewFronts 2017?

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Digital Content NewFronts 2017 starts today, where 36 major publishers will present their plans for the coming year. The key to successfully predicting the likely news announcements is to understand the latest trends in the digital video marketing business.

Posted in advertising, agencies, BBC, brands, digital advertising, digital video, Google, live video, marketing, Mobile Video, Newfronts, original content, programming, Twitter, VICE, Video Industry Events, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Will the Last Media Buyer at #NewFronts 2017 Please Turn Out the Lights

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Digital NewFronts 2017 kicks off in a couple of weeks, and its a very different event from its launch back in 2012. Programmatic media buying is now king, and the advertising model for brands has changed beyond all recognition.

Posted in Ad Age, ads, brands, Buzzfeed, digital video, display advertising, eMarketer, events, Facebook, Hulu, Newfronts, programmatic, Tubular, Twitter, VICE, video ad, Video Advertising, video marketing, Video Production Tips, Yahoo, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

What Will the NBA, NFL, NHL, and MLB Do Now That Vine Has Gone?

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What will the NBA, NFL, NHL, and MLB do now Vine has gone for good? We take a look at how the big sports brands are using other video platforms to reach their target audiences.

Posted in brands, digital video, engagement, ESPN, Facebook Video, Instagram, marketing, NBA, Social Video, sports, Super Bowl, super bowl ads, TubularLabs, Twitter, video marketer, video marketing, video platforms, Video Production Tips, Vine, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

46% of Consumers Confirm They Made a Purchase After Watching a Branded Social Video

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Did you know that consumers are spending an average of six hours per week watching video content on social media networks? Or that 46% of consumers said they’ve actually made a purchase as a result of watching a brand video

Posted in advertising, brands, engagement, Facebook Video, Instagram, marketing, social media, social network, Social Video, Twitter, video marketer, video platforms, Video Production Tips, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

The Top Trends and Insights for Video Marketing in 2017

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In the ever-changing world of online video, we take an in-depth look at the top trends and insights for video marketing in 2017.

Posted in brands, content marketing, Facebook Video, Google, Instagram, Millennials, SnapChat, statistics, streaming, Tubular Insights, Twitter, video marketer, video marketing, Video Production Tips, Vine, virtual reality, watch time, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

5 Huge Insights to Get the Most Out of Twitter's Video Monetization Feature

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Twitter has announced a new monetization feature for video publishers, but what do creators, and advertisers, need to know about the initiative? We bring you five huge insights into getting the most out of video on Twitter.

Posted in branded content, brands, consumption, marketing, metrics, mobile, Mobile Video, monetization, research, smartphone, social network, Social Video, tent-pole, Twitter, video marketing, Video Production Tips, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

Top Vine Stars & Most-Watched Vine Creators: June 2016 Leaderboard

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According to the latest online video ranking leaderboard from Tubular, the most-watched Vine creators for June 2016 include Bleacher Report, NBA, and MLB, as well as top Influencers Lele Pons, and Thomas Sanders.

Posted in advertising, brands, influencer marketing, influencers, Leaderboards, Micro Video, Social Video, Twitter, video marketing, video platforms, Video Production Tips, Video Statistics & Market Research, Vine, YouTube Marketing Tips Tagged with: , ,

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