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TV Sized Football Audiences on YouTube for UEFA Euro 2016

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Euro 2016 is the second most popular football tournament in the world after the World Cup, and fans of the game are turning to YouTube in their millions to catch the latest football-related content. A new report from Tubular confirms

Posted in engagement, football, France, Germany, report, soccer, Social Video, television, Tubular, TV, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Social Video Way More Important than TV for Generation Z

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13-24 years olds, or Generation Z, are consuming far more free, and paid, online video than TV on average these days. And they are becoming more reliant than ever on social video to connect them to the outside world, and

Posted in advertising, consumption, digital video, Generation Z, Millennials, Netflix, Social Video, study, television, TV, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips Tagged with: , ,

Video Advertisers: Your Target Audience is Watching and Engaging via Mobile

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Did you know that more than half of YouTube views and 65% of Facebook video views occur on mobile devices? The ever-increasing overlap between mobile usage and video consumption means that the top 3 priorities of video advertisers and marketers

Posted in advertising, Adwords, Android, Apple, branded content, consumption, digital video, e-commerce, Google, iOS, Millennials, mobile, mobile advertising, Mobile Video, mobile video advertising, smartphone, strategy, tablet, TV, video ad, Video Advertising, video marketing, Video Production Tips, Video Statistics & Market Research, video views, watch time, YouTube, YouTube Marketing Tips, YouTube Red Tagged with: , ,

Attn Video Marketers: Thanksgiving is Bigger on YouTube than Black Friday

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Nearly 90% of Google users also use YouTube, but people search Google and YouTube in different ways. Take Thanksgiving and Black Friday for example. Black Friday is now a more popular search term on Google than Thanksgiving, but on YouTube

Posted in Black Friday, demographics, Google, Google Trends, Quantcast, retail, sales, search engine, Thanksgiving, TV, video marketer, video marketing, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Beyond YouTube: Why MCNs are Looking to Other Video Platforms for New Opportunities

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YouTube provided the perfect incubator for growing the Multichannel Network model, but now many MCNs are looking for opportunities beyond the site, to benefit the network, its stable of creators, the brands they collaborate with, and the platforms they publish

Posted in branded content, branded video, Comscore, digital video, Disney, distribution, eMarketer, endorsements, Fullscreen, Instagram, mobile, monetization, pre-roll, SnapChat, sponsorship, strategy, TV, Twitter, Video Advertising, video platforms, Video Production Tips, video views, Vine, Web Video Industry News, YouTube, YouTube Marketing Tips Tagged with: , ,

Adult Swim: YouTube Channel Review – Through the 'Reel' Wringer

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Video marketing series ‘Through the Wringer’ takes an in-depth look at a leading YouTube channel and reviews the content, programming, marketing, and audience strategy so you don’t have to. This week, Adult Swim gets the Reel Wringer treatment.

Posted in cartoon, comments, engagement, optimization, parodies, playlists, programming, Reel Videos, Through the Wringer, TV, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips, youtube strategy Tagged with: , ,

Top Ten List of Letterman Late Show Clips & Videos on YouTube

David Letterman’s legendary ‘Late Show’ residency ends tonight, and we take a look at 10 of the most viewed Letterman clips on YouTube. His innovative approach to the genre not only blazed a trail for other ‘traditional’ broadcasters, but gave

Posted in broadcast, broadcaster, CBS, celebrity, engagement, Facebook, TV, Vevo, Video Production Tips, Video Statistics & Market Research, viral, Web Video Industry News, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

More Love For Mother's Day Videos on Facebook Than YouTube

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On YouTube, views for Mother’s Day content has increased more than 123% since 2010, to just over 127 Million views in 2014. But in 2015, Facebook is crushing the competition, with 63 Million views since January 1st 2015, compared to

Posted in autoplay, branded content, brands, content marketing, Facebook, tent-pole, TV, video ad, video marketing, Video Production Tips, video views, viral, YouTube, YouTube Marketing Tips Tagged with: , ,

13-24 Year Olds Watching More YouTube Than TV – To The Surprise of No-one

Not only are 13 to 24 year olds watching more online video than traditional broadcast media, they consider YouTube Influencers more relatable, and trustworthy than traditional TV and movie stars. Which means it’s time for brands to reconsider how they

Posted in ads, consumption, influencers, Millennials, mobile, report, social media, statistics, study, television, TV, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips, YouTube stars Tagged with: , ,

Online Video Streaming Up 60%, TV Consumption Down But Not Out [Report]

A new report from Nielsen confirms that digital TV consumption is growing at a phenomenal rate, while traditional broadcast TV viewing is on the decline. That being said, TV still accounts for an average of about 141 hours watched each

Posted in broadcast, cable, Chromecast, consumption, discovery, live stream, marketing, mobile, Nielsen, report, smartphone, streaming, tablet, television, TV, Video Production Tips, Video Statistics & Market Research, video views, YouTube Marketing Tips Tagged with: , ,

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