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YouTube Reaches More 18-49 Year Olds Than Top 10 Primetime US TV Shows

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In its annual Brandcast event, YouTube confirmed that it reaches more US 18-49 year-olds during prime time than the top 10 TV shows combined, and that brands who advertise on YouTube rather than TV during primetime reach 56% more of

Posted in advertising, brands, digital video, Google, marketing, mobile, Newfronts, programmatic, Sesame Street, TV advertising, Video Advertising, video marketing, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Channel, YouTube Creators, YouTube Marketing Tips, YouTube stars Tagged with: , ,

A Video Marketer’s Playbook for Winning the Big Game in 2016

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Super Bowl 2016 is a golden opportunity for the big brands to get their products and services in front of consumers. But as online video advertising continues to reach and engage more people, just how much ROI can a TV

Posted in advertising, Adwords, brand awareness, brands, Google, marketing, metrics, Super Bowl, TV advertising, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, YouTube, youtube advertising, YouTube Marketing Tips, YouTube TrueView Tagged with: , ,

Video Advertising on Increase, Winning the Budget Away from TV Ads [Report]

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The new 2015 Video Industry Report from AOL claims that agencies and brands are spending less and less on TV ads spots, with a sizable portion of those dollars and resources now being reallocated to video advertising. Spending on US

Posted in advertising, agencies, AOL, branded video, broadcast, cable, cable TV, consumption, digital video, marketing, metrics, Mobile Video, mobile video advertising, programmatic, television, TV advertising, Video Advertising, video marketer, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips Tagged with: , ,

The Future of Digital Video: Why Brands Need to Follow the Consumer

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The future of digital video is changing as consumers research their purchase decisions based on their needs, not on the needs of the brand or advertiser. Brands and publishers have to rethink their message and create amazing content, not just

Posted in advertising, analytics, brands, connected devices, digital video, distribution, engagement, marketing, programmatic, real time, social media, television, Tubemogul, TV advertising, user-generated content, Video Advertising, video marketer, video marketing, Video Production Tips, Video Statistics & Market Research, YouTube Marketing Tips Tagged with: , ,

Adobe, Nielsen to Measure Online Video Reach, But What About Engagement?

Adobe and Nielsen have just announced they are collaborating to track and measure digital assets including online video, and online TV. But the new system can only measure online video in terms of reach, and size of audience, when engagement

Posted in Adobe, algorithm, analytics, brands, broadcast, broadcaster, collaboration, engagement, metrics, Nielsen, partnership, relevance, research, smartphone, tablet, TV advertising, viacom, video ad, video marketing, Video Production Tips, Video Trends & Research, YouTube, YouTube Marketing Tips Tagged with: , ,

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