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How Turkish Airlines is Winning Big at Video Marketing

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When it comes to video marketing, Turkish Airlines is flying circles around the world’s largest airline brands. So, what do a lot of the smaller airlines know about video marketing that most of the bigger airlines don’t?

Posted in advertising, brands, case study, commercial, marketing, Millennials, mobile, Mobile Video, selfie, storytelling, travel, Video Advertising, video marketer, video marketing, Video Production Tips, viral, YouTube, YouTube Creator Playbook, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

The Best Branded Videos Across Vine and Instagram: November 2015

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As brands continue to produce innovative short-form video content on Instagram and Vine, we take a look at some of the best uploads and ads on the main micro-video platforms from November 2015.

Posted in branded video, engagement, Halloween, holidays, Instagram, Instagram video, Instavids, marketing, Micro Video, short-form, Social Video, tent-pole, Thanksgiving, travel, Video Production Tips, Vine, YouTube Marketing Tips Tagged with: , ,

What Can Big Cities Learn about Online Video Strategy from the Town of Gilbert, Arizona?

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Gilbert, Arizona, population 237K, is using online video, and other digital initiatives, to better serve, and also better engage with, its citizens, and its visitors. There are many things that bigger cities can learn from this strategy, especially how the

Posted in advertising, digital video, documentary, engagement, government, marketing, press release, social media, story, travel, VidCon 2015, video marketing, video production, Video Production Tips, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

Airbnb vs. Uber: Which Brand Engages the Most Video Viewers? [Brand vs Brand]

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Airbnb and Uber may not be direct competitors, but they are both leading brands in the ‘on-demand’ economy. We look at how both companies are using video to tell there particular stories, and find that there’s plenty of room for

Posted in brand awareness, brands, demographics, engagement, marketing, social media, subscribers, travel, video marketer, video marketing, Video Production Tips, video views, viral video, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

How Expedia Tapped into the Emotional Power of the Travel Video [Case Study]

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Video is undoubtedly one of the most effective marketing vehicles for the travel industry. As part of its successful ‘Find Yours’ campaign, Expedia leveraged both user-generated and professionally-produced video content to communicate the emotional journey that travel can unlock.

Posted in international, mobile, social media, storytelling, strategy, travel, Twitter, user-generated content, video marketing, Video Production Tips, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

Travel Videos Take Off on YouTube and Land in Exotic Places

Every month, more than one billion people visit YouTube to watch more than six billion hours of video, making YouTube an ideal place to explore how travelers interact with video content. According to a recent study, two out of three

Posted in branded video, brands, Disney, engagement, travel, video marketer, Video Production Tips, viral video, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

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