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The Value of YouTube's New End Screens Feature for Brands and Publishers

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YouTube End Screens are being rolled out to all creators, allowing you to add thumbnail overlays to the end of your videos. End Screens have the potential to drive real engagement so all brands and publishers should use them.

Posted in ads, algorithm, annotations, best practices, brands, call-to-action, end card, End Screens, engagement, mobile, thumbnails, Video Production Tips, watch time, Web Video Industry News, YouTube, YouTube Marketing Tips Tagged with: , ,

17 Tips from the Industry and Creator Tracks at VidCon 2016

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VidCon 2016 may be over, but we bring you 17 of the best tips we picked up from the Creator and Industry Track seminars at this year’s event.

Posted in analytics, brands, collaboration, engagement, exposure, FTC, marketing, metrics, remarketing, SnapChat, sponsorship, thumbnails, tips, Vidcon, Video Industry Events, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

The NBA is Crushing Other Sports Brands on Social Video

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The NBA is one of the most watched sports brands on Facebook, Instagram, Vine, and YouTube, so if video marketers want to pick up a few tips for a winning social video marketing strategy, then they should take a closer

Posted in best practices, branding, brands, comments, description, engagement, Facebook Video, marketing, NBA, players, playlists, Social Video, sports, subscribers, thumbnails, video marketing, video platforms, Video Production Tips, Video Statistics & Market Research, video views, Vine, YouTube, YouTube Marketing Tips Tagged with: , ,

Donald Trump Knows How to Promote, But Not on YouTube

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Donald Trump is the king of self-promotion, but not when it comes to YouTube. We take a deep dive into his official YouTube channel to review the content, promotion, optimization, and community strategy of this 2016 Presidential Candidate.

Posted in comments, embed, news and politics, optimization, playlists, politics, presidential elections, Reel Videos, thumbnails, uploading, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Why Do Brands Make Viral Videos? And How Do You Make One for Your Brand?

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Viewers love a good viral video – video content that is so informative or entertaining that they readily share it across their own social network feeds. Hardly a week goes by that you aren’t shown a viral video from a

Posted in brand awareness, brands, engagement, Facebook, influencers, marketing, metrics, thumbnails, video campaign, Video Production Tips, Video SEO, video views, viral, viral video, Viral Video Marketing, YouTube, YouTube Marketing Tips Tagged with: , ,

Rediscovering Online Video: How YouTube Recommends to a Viewer Without an Account

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A month into a project to rediscover online video in 2016, and we’ve noticed that there is absolutely no reason to create an account on any social video platform. Not even YouTube. A viewer is able to enjoy plenty of

Posted in autoplay, discovery, engagement, Facebook, Google, home page, Social Video, thumbnails, user experience, Video Production Tips, YouTube, YouTube Marketing Tips, Youtubers Tagged with: , ,

Dear YouTube: We Love You But You Need an A/B Testing Feature

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A/B testing is a proven way of determining which of your web properties performs best with users and delivers the best ROI. YouTube provides some incredible analytics features, but the ability to split-test videos, titles, descriptions, and thumbnails would provide

Posted in analytics, description, editing, research, ROI, strategy, thumbnails, video marketer, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Evan Carmichael: YouTube Channel Review – Through the 'Reel' Wringer

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Video marketing series ‘Through the Wringer’ takes an in-depth look at a YouTube channel and reviews the content, programming, marketing, and audience strategy for clues to success. This week, Evan Carmichael gets the Reel Wringer treatment.

Posted in optimization, programming, Reel Videos, review, strategy, Through the Wringer, thumbnails, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

How Buzzfeed is Taking Over the World – One Video at a Time

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In July 2015, videos uploaded to BuzzFeed properties generated over 1.9B views across the main video platforms, and 5 out of the top 20 most watched videos in the past 90 days are videos posted to Buzzfeed accounts. We take

Posted in branded video, brands, Buzzfeed, distribution, engagement, Facebook, Instagram video, Instavids, journalism, long-form, Micro Video, original content, programming, publishing, short-form, social media, Social Video, strategy, syndication, tent-pole, thumbnails, video marketing, video platforms, video production, Video Production Tips, Vine, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

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