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Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

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Super Bowl Sunday is a true marketing and advertising tent-pole event that starts right after the NFC and AFC Championship games and lasts around a fortnight. That also means that the Super Bowl commercials seen on TV are only the

Posted in advertising, brands, digital media, digital video, engagement, marketing, Red Bull, social network, Super Bowl, super bowl ads, tent-pole, Tubular, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, watch time, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

How Red Bull Quietly Changed its Video Marketing Strategy

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These days, Red Bull is as much of a media company as it is an energy drink brand. But the company has been changing its video marketing strategy over the past year despite the fact that the rest of the

Posted in advertising, brands, digital video, engagement, Facebook Video, Instagram, live stream, marketing, Red Bull, sports, tent-pole, Tubular, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

The Most Viewed Social Videos of 2016 (and What Media Companies Can Learn From This List)

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We take a look at the most watched videos across the main social platforms for 2016, and highlight what publishers and media companies can learn about the kind of content that goes viral.

Posted in brands, Buzzfeed, engagement, Facebook Video, Instagram video, metrics, Social Video, Super Bowl, tent-pole, TubularLabs, video marketing, Video Production Tips, Video Statistics & Market Research, video views, viral, YouTube, YouTube Marketing Tips Tagged with: , ,

Instagram Video Was the Big Hit of Viacom’s 2016 VMA’s

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While linear broadcast ratings were down for the 2016 VMA’s, digital video views and engagements saw significant increases – especially on Instagram. In fact, total video engagements increased 58% on Instagram for VMA videos vs. last year!

Posted in 18-34, broadcast, celebrity, digital video, distribution, engagement, Instagram video, Social Video, tent-pole, TubularLabs, viacom, Video Production Tips, video views, YouTube Marketing Tips Tagged with: , ,

5 Huge Insights to Get the Most Out of Twitter's Video Monetization Feature

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Twitter has announced a new monetization feature for video publishers, but what do creators, and advertisers, need to know about the initiative? We bring you five huge insights into getting the most out of video on Twitter.

Posted in branded content, brands, consumption, marketing, metrics, mobile, Mobile Video, monetization, research, smartphone, social network, Social Video, tent-pole, Twitter, video marketing, Video Production Tips, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

NBC's Multi-platform Coverage of the 2016 Rio Olympics Wins Gold

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The 2016 Rio Olympics are over and we know who won: NBC’s multi-platform coverage of the games. What lessons can brands, agencies, publishers, and video marketers learn about the type Olympics video content that got the most views?

Posted in advertising, broadcast, Content ID, engagement, Facebook Video, live stream, metrics, NBC, olympics, research, sports, tent-pole, Tubular, user-generated content, video ad, video marketing, Video Production Tips, video views, watch time, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

2016 Olympic Games: Vital Lessons in Tent-Pole Video Marketing

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The 2016 Olympics is a major tent-pole event for video marketers. But even though the Games have started, there are still huge opportunities for engaging with an audience via live-streaming, and breaking news content.

Posted in broadcast, Facebook, live stream, NBC, olympics, original content, SnapChat, social media, streaming, television, tent-pole, video marketer, video marketing, Video Production Tips, viral marketing, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

500 Million People are Watching Facebook Videos Every Day

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500 million Facebook users are now watching an incredible 100 million hours of video on the site every day. That’s just native uploads, it doesn’t include YouTube, Vine, or Vimeo clips. This means that the average viewer is watching about

Posted in bandwidth, engagement, Facebook, Facebook Video, Instagram video, mobile, Mobile Video, SnapChat, social network, Social Video, tent-pole, video marketer, video marketing, Video Production Tips, video views, Vine, Xbox, YouTube, YouTube Marketing Tips Tagged with: , ,

The Best Branded Videos Across Vine and Instagram: January 2015

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As brands continue to produce innovative short-form video content on Instagram and Vine, we take a look at some of the best uploads and ads on the main micro-video platforms from January 2016.

Posted in branded video, engagement, holidays, Instagram, Instagram video, Instavids, marketing, Micro Video, short-form, Social Video, tent-pole, Video Production Tips, Vine, YouTube Marketing Tips Tagged with: , ,

Create a Buzz with Your Target Audience with Timely Video Content

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As part of a Hero, Hub, and Hygiene video strategy, there is a great opportunity to gain exposure through reacting to the trend of the day in a way that properly reflects your brand or content.

Posted in exposure, Facebook, tent-pole, video marketing, Video Production Tips, viral, YouTube, YouTube Marketing Tips Tagged with: , ,

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