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CNN: Billions of Online Video Views Means it’s More Than Just a Cable News Network

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Videos uploaded by official CNN properties have generated over 8.4 Billion views across all the main social video platforms since 2007. That makes it so much more than a cable news network. In fact it’s a prime target for online

Posted in cable TV, CNN, engagement, Leaderboards, news and politics, Nielsen, Social Video, television, TubularLabs, video platforms, Video Production Tips, video views, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Real vs Fake News: Which One Is Winning in the World of Online Video?

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‘Fake News’ is the buzzword of the moment, with the term attracting huge amounts of attention from media companies, authentic journalists, video marketers, and political observers. But is fake news really stealing views from real news when it comes to

Posted in broadcast, Buzzfeed, engagement, Facebook Video, Google News, Google Trends, Huffington Post, journalism, mobile, newspapers, NowThis, political, politics, social media, television, Tubular, VICE, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

A Day in the Life: BBC Worldwide's YouTube Channel Manager Thomas Martin

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BBC Worldwide on YouTube carries some of the corporation’s most well-known content, including Doctor Who, Sherlock, and Top Gear. We talked to its Senior YouTube Channel Manager who takes us through his day, and tells us about his biggest challenges

Posted in BBC, brands, British Broadcasting Corporation, digital video, distribution, metrics, original content, programming, Social Video, television, Tubular, video marketing, Video Production Tips, YouTube, YouTube Analytics, YouTube Channel, YouTube Marketing Tips, YouTube network, ^Featured Insights Tagged with: , ,

2016 Olympic Games: Vital Lessons in Tent-Pole Video Marketing

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The 2016 Olympics is a major tent-pole event for video marketers. But even though the Games have started, there are still huge opportunities for engaging with an audience via live-streaming, and breaking news content.

Posted in broadcast, Facebook, live stream, NBC, olympics, original content, SnapChat, social media, streaming, television, tent-pole, video marketer, video marketing, Video Production Tips, viral marketing, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

TV Sized Football Audiences on YouTube for UEFA Euro 2016

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Euro 2016 is the second most popular football tournament in the world after the World Cup, and fans of the game are turning to YouTube in their millions to catch the latest football-related content. A new report from Tubular confirms

Posted in engagement, football, France, Germany, report, soccer, Social Video, television, Tubular, TV, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Social Video Way More Important than TV for Generation Z

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13-24 years olds, or Generation Z, are consuming far more free, and paid, online video than TV on average these days. And they are becoming more reliant than ever on social video to connect them to the outside world, and

Posted in advertising, consumption, digital video, Generation Z, Millennials, Netflix, Social Video, study, television, TV, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips Tagged with: , ,

Late Night Television's Takeover of YouTube

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Late night television stars like Jimmy Fallon, Jimmy Kimmel, and James Corden are not only huge hits on TV, they are also generating massive views and engagement for their online video content. We take a look at late night television’s

Posted in advertising, brands, broadcast, channel trailer, collaboration, end slate, engagement, strategy, subscribers, television, TubularLabs, video marketing, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

The Fine Bros Backlash and the Problem with Licensing Video Content

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This week, YouTube megastars The Fine Bros announced that they are offering a licensing deal on their “React” video series, but this has caused a huge outcry among other creators who say Fine Bros Entertainment have no hold on the

Posted in brands, Buzzfeed, comments, Content ID, copyright, formats, legal, licensing, television, trademark, viacom, Video Production Tips, YouTube, YouTube community, youtube marketing, YouTube Marketing Tips, Youtubers Tagged with: , ,

62% of 18-24 Year Olds Would Buy a Product Endorsed by a YouTube Creator

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As more YouTube stars move into the mainstream and become familiar faces to consumers, 62% of 18-24 year olds would consider purchasing a product or service endorsed by a YouTube creator, over that of a TV or a movie star.

Posted in 18-34, advertising, brands, consumption, engagement, Facebook, influencer marketing, influencers, Instagram, Millennials, mobile, new media, PewDiePie, report, smartphone, social media, social network, teens, television, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips, Youtubers Tagged with: , ,

The New Video Marketing: Community, Not Content, is King

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The online video landscape has changed and the balance of power now resides with the audience and influential video creators, rather than with the brands and advertisers. Great video content will always do well, but it’s community engagement that is

Posted in advertising, agencies, B2B, brands, digital video, engagement, influencers, marketing, pre-roll, strategy, television, Video Advertising, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

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