Blog Archives

Auto Added by WPeMatico

The BBC at #NewFronts2017: Combating ‘Fake News’ With ‘Slow News’

BBC-News-2017-NewFronts-200x150

BBC News is available to viewers around the world, and at NewFronts 2017, the organization confirmed its commitment to continue making in depth news stories available to all.

Posted in BBC, broadcast, international, journalism, Newfronts, news and politics, political, social media, television, Video Industry Events, video marketer, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

It’s Not YouTube’s Fault: Blame the ‘Magazine Format’ for the State of Video Advertising

youtube-advertising-magazine-format-200x133

Video advertising has its roots in the ‘magazine format’ used to sell ads in the early days of TV. YouTube is just making it work for the digital video marketing business.

Posted in ads, advertising, algorithm, commercial, digital video, engagement, Google, programmatic, sponsored video, television, Tubular, Video Advertising, video marketing, Video Production Tips, YouTube, YouTube Channel, YouTube Marketing Tips, YouTube Partner Tagged with: , ,

CNN: Billions of Online Video Views Means it’s More Than Just a Cable News Network

CNN-200x113

Videos uploaded by official CNN properties have generated over 8.4 Billion views across all the main social video platforms since 2007. That makes it so much more than a cable news network. In fact it’s a prime target for online

Posted in cable TV, CNN, engagement, Leaderboards, news and politics, Nielsen, Social Video, television, TubularLabs, video platforms, Video Production Tips, video views, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Real vs Fake News: Which One Is Winning in the World of Online Video?

fake-news-online-video-200x142

‘Fake News’ is the buzzword of the moment, with the term attracting huge amounts of attention from media companies, authentic journalists, video marketers, and political observers. But is fake news really stealing views from real news when it comes to

Posted in broadcast, Buzzfeed, engagement, Facebook Video, Google News, Google Trends, Huffington Post, journalism, mobile, newspapers, NowThis, political, politics, social media, television, Tubular, VICE, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

A Day in the Life: BBC Worldwide's YouTube Channel Manager Thomas Martin

bbc-worldwide-youtube-200x117

BBC Worldwide on YouTube carries some of the corporation’s most well-known content, including Doctor Who, Sherlock, and Top Gear. We talked to its Senior YouTube Channel Manager who takes us through his day, and tells us about his biggest challenges

Posted in BBC, brands, British Broadcasting Corporation, digital video, distribution, metrics, original content, programming, Social Video, television, Tubular, video marketing, Video Production Tips, YouTube, YouTube Analytics, YouTube Channel, YouTube Marketing Tips, YouTube network, ^Featured Insights Tagged with: , ,

2016 Olympic Games: Vital Lessons in Tent-Pole Video Marketing

olympics-2016-online-200x118

The 2016 Olympics is a major tent-pole event for video marketers. But even though the Games have started, there are still huge opportunities for engaging with an audience via live-streaming, and breaking news content.

Posted in broadcast, Facebook, live stream, NBC, olympics, original content, SnapChat, social media, streaming, television, tent-pole, video marketer, video marketing, Video Production Tips, viral marketing, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

TV Sized Football Audiences on YouTube for UEFA Euro 2016

euros-2016-football-on-youtube-200x118

Euro 2016 is the second most popular football tournament in the world after the World Cup, and fans of the game are turning to YouTube in their millions to catch the latest football-related content. A new report from Tubular confirms

Posted in engagement, football, France, Germany, report, soccer, Social Video, television, Tubular, TV, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Social Video Way More Important than TV for Generation Z

social-video-generation-z-200x158

13-24 years olds, or Generation Z, are consuming far more free, and paid, online video than TV on average these days. And they are becoming more reliant than ever on social video to connect them to the outside world, and

Posted in advertising, consumption, digital video, Generation Z, Millennials, Netflix, Social Video, study, television, TV, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips Tagged with: , ,

Late Night Television's Takeover of YouTube

late-night-youtube-200x133

Late night television stars like Jimmy Fallon, Jimmy Kimmel, and James Corden are not only huge hits on TV, they are also generating massive views and engagement for their online video content. We take a look at late night television’s

Posted in advertising, brands, broadcast, channel trailer, collaboration, end slate, engagement, strategy, subscribers, television, TubularLabs, video marketing, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

The Fine Bros Backlash and the Problem with Licensing Video Content

fine-bros-react-video-licensing-200x112

This week, YouTube megastars The Fine Bros announced that they are offering a licensing deal on their “React” video series, but this has caused a huge outcry among other creators who say Fine Bros Entertainment have no hold on the

Posted in brands, Buzzfeed, comments, Content ID, copyright, formats, legal, licensing, television, trademark, viacom, Video Production Tips, YouTube, YouTube community, youtube marketing, YouTube Marketing Tips, Youtubers Tagged with: , ,

Recent Comments

    Categories