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Video Will Account for 70% of All Mobile Traffic by 2021 [Report]

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A new report predicts that video will account for a staggering 70% of all mobile data traffic in 2021. That’s an increase of 55% over the next 5 years.

Posted in connected devices, consumption, Internet of Things, mobile, Mobile Video, predictions, report, short-form, smartphone, social network, streaming, study, tablet, teens, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips Tagged with: , ,

Millennials Ensure 46% of Video is Consumed Via Mobile [Report]

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According to a new report, 46% of all video plays in Q4 2015 were on tablets and smartphones. It’s Millennials who are using these mobile devices, and who are forcefully driving the action in digital video. Brands take note.

Posted in brands, connected TV, consumption, digital video, engagement, long-form, Millennials, mobile, Mobile Video, report, research, short-form, smartphone, subscribers, tablet, video marketer, video marketing, Video Production Tips, Video Statistics & Market Research, video views, YouTube Marketing Tips Tagged with: , ,

By 2020, 75% of Mobile Traffic will be Video [Cisco Study]

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Video content will be responsible for an incredible 75% of total mobile data traffic by 2020, according to a new study by Cisco. That’s the equivalent of 7 trillion video clips uploaded – 2.5 daily video clips for every person

Posted in Cisco, connected devices, consumption, forecast, mobile, Mobile Video, predictions, smartphone, study, tablet, video marketing, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

Video Advertisers: Your Target Audience is Watching and Engaging via Mobile

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Did you know that more than half of YouTube views and 65% of Facebook video views occur on mobile devices? The ever-increasing overlap between mobile usage and video consumption means that the top 3 priorities of video advertisers and marketers

Posted in advertising, Adwords, Android, Apple, branded content, consumption, digital video, e-commerce, Google, iOS, Millennials, mobile, mobile advertising, Mobile Video, mobile video advertising, smartphone, strategy, tablet, TV, video ad, Video Advertising, video marketing, Video Production Tips, Video Statistics & Market Research, video views, watch time, YouTube, YouTube Marketing Tips, YouTube Red Tagged with: , ,

Why YouTube’s 10th Birthday Was a Missed Opportunity to Look Forward

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YouTube is celebrating its 10th birthday this month by taking a look back at some of the highlights of the past decade. And that’s all great, but where are the usual strategic insights, new data and announcements of exciting feature

Posted in 18-34, advertising, beauty, brands, cat videos, Google, marketing, retail, sales, smartphone, tablet, Vidcon, video ad, Video Production Tips, Web Video Industry News, YouTube, YouTube community, YouTube Creators, YouTube Marketing Tips, YouTube Trends Tagged with: , ,

Online Video Streaming Up 60%, TV Consumption Down But Not Out [Report]

A new report from Nielsen confirms that digital TV consumption is growing at a phenomenal rate, while traditional broadcast TV viewing is on the decline. That being said, TV still accounts for an average of about 141 hours watched each

Posted in broadcast, cable, Chromecast, consumption, discovery, live stream, marketing, mobile, Nielsen, report, smartphone, streaming, tablet, television, TV, Video Production Tips, Video Statistics & Market Research, video views, YouTube Marketing Tips Tagged with: , ,

Tablets and Smartphone Video Views Up by 400% on 2012 [Report]

Viewers watching video via their mobile devices account for 30% of all video views, an increase of 200% compared to this time last year, and a jump of 400% on Q3 2012. The mobile share of video consumption is predicted

Posted in Cisco, connected TV, consumption, engagement, events, Global Video Index, long-form, mobile, Mobile Video, Ooyala, report, short-form, smartphone, statistics, tablet, TV, video marketer, Video Production Tips, Video Statistics & Market Research, video views, YouTube Marketing Tips Tagged with: , ,

5 Ways to Use Instagram's Hyperlapse for Video Marketing [Creators Tip #169]

Instagram’s Hyperlapse app allows you to create amazing time-lapse videos on your smartphone, and upload them to social networking sites. In this week’s Creator’s Tip, we discuss the ways you can use this app to create engaging marketing videos.

Posted in branded content, brands, engagement, Facebook, how-to, Instagram, mobile, smartphone, social media, story, strategy, tablet, time-lapse, tips, unboxing, video marketing, video production, Video Production Tips, Videos About Video, Vine, YouTube, YouTube Marketing Tips Tagged with: , ,

It's Official: 50% of YouTube Traffic Now Comes from Mobile

YouTube CEO Susan Wojcicki has confirmed that 50% of traffic to the site now comes from mobile devices. More and more viewers are watching YouTube video content via their tablets and smartphones, and this trend has led to an increase

Posted in ads, advertising, analytics, Apple, commerce, Google, mobile, Mobile Video, smartphone, streaming, subscription service, tablet, Video Production Tips, watch time, YouTube, YouTube Marketing Tips Tagged with: , ,

Adobe, Nielsen to Measure Online Video Reach, But What About Engagement?

Adobe and Nielsen have just announced they are collaborating to track and measure digital assets including online video, and online TV. But the new system can only measure online video in terms of reach, and size of audience, when engagement

Posted in Adobe, algorithm, analytics, brands, broadcast, broadcaster, collaboration, engagement, metrics, Nielsen, partnership, relevance, research, smartphone, tablet, TV advertising, viacom, video ad, video marketing, Video Production Tips, Video Trends & Research, YouTube, YouTube Marketing Tips Tagged with: , ,

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