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No, Marketers, Not All Video is Created Equal


Instead of developing a coherent strategy for their videos, many brands often often just “throw it at the wall and see what sticks.” Video is pushed out everywhere, without any identifiable goals to measure success. While that may be better

Posted in ads, brand awareness, brands, monetization, social media, social network, Social Video, strategy, syndication, video marketing, video player, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

How Buzzfeed is Taking Over the World – One Video at a Time


In July 2015, videos uploaded to BuzzFeed properties generated over 1.9B views across the main video platforms, and 5 out of the top 20 most watched videos in the past 90 days are videos posted to Buzzfeed accounts. We take

Posted in branded video, brands, Buzzfeed, distribution, engagement, Facebook, Instagram video, Instavids, journalism, long-form, Micro Video, original content, programming, publishing, short-form, social media, Social Video, strategy, syndication, tent-pole, thumbnails, video marketing, video platforms, video production, Video Production Tips, Vine, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

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