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73% of B2B Marketers Say Video Positively Impacts Marketing ROI

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A new study from the Web Video Marketing Council, and ReelSEO, confirms that 73% of respondents believe that video positively impacts marketing results and ROI. 83% of those companies surveyed are using video content for website marketing, with another 50%

Posted in B2B, brand awareness, brands, content marketing, ReelSEO, report, research, strategy, study, survey, video marketer, video marketing, Video Production Tips, Video Statistics & Market Research, web video marketing council, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Moms Love Video: 60% Turn to YouTube for Parenting Advice [STUDY]

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Online video is becoming a major resource for moms, who are turning to YouTube for advice on parenting, product research, how-tos, and other information about bringing up a family.

Posted in 18-34, brands, Millennials, mobile, research, statistics, subscribers, survey, video marketer, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

How Video Marketers Can Use Google's Brand Lift Surveys for Extra Juicy Data

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Did you know that Google provides extra metrics and data to video advertisers via its Brand Lift Surveys feature? If you are already using Adwords to run your video advertising campaigns, then you can set up a survey very quickly

Posted in advertising, Adwords, brand awareness, brands, Google, marketing, metrics, survey, video ad, Video Advertising, video campaign, video marketer, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

Is 'Attention' the New Metric Video Advertisers Need to Pay Attention To?

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Impressions have always been the standard metric when it comes to video advertising, but there’s a new KPI in town – the ‘Attention Index’. This measures the shift in consumers’ attention, and the impact that has on ad effectiveness. Is

Posted in ads, advertising, analytics, AOL, digital video, IAB, metrics, Millennials, research, survey, television, video ad, Video Advertising, Video Production Tips, Video Statistics & Market Research, YouTube Marketing Tips Tagged with: , ,

ATTN B2B Marketers: How's Video Working for You? [Survey]

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As part of our annual Video Marketing Survey, we want to get a better understanding of the wins, as well as challenges, that face the B2B video marketer. If you’re part of a B2B marketing team, we’d love you to

Posted in B2B, business video, conversion, marketing, survey, video marketer, Video Production Tips, Web Video Industry News, web video marketing council, YouTube Marketing Tips Tagged with: , ,

Facebook Set to Seriously Challenge YouTube for Video Advertising Spend [Survey]

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According to a new survey, more agencies are willing to invest in Facebook video advertising than YouTube ads in 2015, with more budget and resources being pushed towards video advertising on Twitter, Instagram, and Snapchat too.

Posted in ad campaign, ads, advertising, agencies, engagement, Facebook, marketing, metrics, Social Video, survey, video ad, Video Advertising, Video Advertising Trends & Tips, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

Videos on Product Landing Pages Lead to Higher Conversions, Order Value [Report]

We know that product page videos are a very effective way of engaging the potential customer, but do they really effect the bottom line when it comes to generating revenue? A new report suggests they can actually increase the average

Posted in brands, commerce, conversion, e-commerce, engagement, explainer video, LiveClicker, mobile, optimization, product videos, report, research, survey, Video Production Tips, Web Video Industry News, YouTube Marketing Tips Tagged with: , ,

76% of B2B Marketers Use Video Content Marketing, YouTube Top Choice

A new report confirms that video is among the top choices for an effective B2B content marketing campaign, with 76% of respondents confirming that video publication and distribution is one of the most effective digital marketing strategies, and a core

Posted in B2B, brand awareness, brands, content marketing, conversion, distribution, marketing, metrics, report, research, social media, social network, strategy, survey, Video Production Tips, Video Trends & Research, Vimeo, YouTube, YouTube Marketing Tips Tagged with: , ,

71% of Marketers Confirm Video Converts Better Than Other Content [Study]

Incorporating video content into your digital marketing strategy is an incredibly effective way of reaching your target audience. But it never hurts to have some research that backs that approach up, right? A new study confirms that online video has

Posted in B2B, B2C, brands, content marketing, conversion, engagement, exposure, hosting, metrics, report, research, ROI, strategy, study, survey, video marketing, Video Production Tips, Video Trends & Research, Vimeo, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Does Video Have the Power to Change Midterm Election Results?

The midterm elections in the United States are coming up Nov. 4, 2014. During these elections, 33 of the 100 seats in the United States Senate will be contested along with all 435 seats in the United States House of

Posted in infographic, political, politics, research, strategy, study, survey, TV, video ad, Video Production Tips, Video Trends & Research, YouTube Marketing Tips Tagged with: , ,

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