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Which 2017 Super Bowl Ads Won Video Marketing’s Big Game?

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We all know the New England Patriots walked off with the 2017 Super Bowl trophy, but which of this year’s much-hyped Super Bowl ads won the big game for brands and their marketing agencies?

Posted in advertising, brands, commercial, engagement, Facebook, football, social media, Super Bowl, super bowl ads, Tubular, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

What Will the NBA, NFL, NHL, and MLB Do Now That Vine Has Gone?

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What will the NBA, NFL, NHL, and MLB do now Vine has gone for good? We take a look at how the big sports brands are using other video platforms to reach their target audiences.

Posted in brands, digital video, engagement, ESPN, Facebook Video, Instagram, marketing, NBA, Social Video, sports, Super Bowl, super bowl ads, TubularLabs, Twitter, video marketer, video marketing, video platforms, Video Production Tips, Vine, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

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Super Bowl Sunday is a true marketing and advertising tent-pole event that starts right after the NFC and AFC Championship games and lasts around a fortnight. That also means that the Super Bowl commercials seen on TV are only the

Posted in advertising, brands, digital media, digital video, engagement, marketing, Red Bull, social network, Super Bowl, super bowl ads, tent-pole, Tubular, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, watch time, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Super Bowl 2016 Video Marketing Leads to a Brand Lift Buzz

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Now that Super Bowl is over for another year, video marketers and advertisers can take a look back to see which ads resonated the most with the viewing public. We also reveal which brands received the most uplift from their

Posted in ads, brand awareness, commercial, engagement, Facebook, Google, marketing, metrics, social network, Social Video, Super Bowl, super bowl ads, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, video views, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Top Ten Most Viewed Video Ads on YouTube: February 2015

Video games, beer, owls, Jeeps, and pole-vaulting are all the subjects of the most viewed video ads on YouTube for February 2015. Every video ad in the Top Ten generated over 4 Million views each, so let’s take a look

Posted in commercial, engagement, GoPro, marketing, Super Bowl, super bowl ads, TubularLabs, video ad, Video Advertising Trends & Tips, Video Production Tips, viral marketing, viral video, YouTube, YouTube Marketing Tips Tagged with: , ,

Super Bowl 2015: Video Marketing Lessons from Fake Video Ads

Some of the biggest names on YouTube were invited to create fake Super Bowl ads for this year’s game. The ads had to be good, they had to entertaining, and they had to include a golden nugget of video marketing

Posted in easter egg, football, funny, strategy, Super Bowl, super bowl ads, video ad, video marketer, video marketing, Video Production Tips, YouTube, YouTube Creator Playbook, youtube marketing, YouTube Marketing Tips, YouTube Partner Tagged with: , ,

The Video Marketer’s Playbook for Winning the Super Bowl on YouTube

Super Bowl has become a month-long event on YouTube, with viewers tuning in to watch the latest video ads made for the event as soon as they are released. With that in mind, brands and video marketers should be looking

Posted in advertising, brands, case study, commercial, engagement, events, football, Google, hero, hub, hygiene, marketing, sports, strategy, Super Bowl, super bowl ads, tent-pole, Video Advertising, Video Advertising Trends & Tips, video marketer, video marketing, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

When Does a Parody Video Become a Full-on Brand Attack?

The parody video is a very popular genre on YouTube and other on-line video sites, but how should brands respond to that content when it crosses the line and becomes a reputation management issue?

Posted in advertising, analytics, brands, contest, copyright, corporate, marketing, parodies, parody, reputation management, Social Video, Super Bowl, super bowl ads, video marketer, video marketing, Video Production Tips, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

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