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Top 10 Things You Need To Know About Using Copyrighted Music On YouTube

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Do you want to use music in your YouTube videos but are unsure about the copyright issues? Do you want to use licensed tracks but not sure where to start? We answer 10 of the most pressing questions that creators

Posted in broadcast, copyright, education, Facebook, fair use, legal, licensing, live stream, parody, streaming, subscription service, subscriptions, Video & The Law, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

YouTube: Mobile Watch Time, Programmatic Ad Revenue on Increase

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Alphabet, the parent company of Google, has announced its financial results for Q3 2015 and YouTube is one of the stars of the show. Mobile watch time, particularly via the YouTube app, is on the increase, and YouTube’s earnings from

Posted in advertising, agencies, digital video, discovery, Google, marketing, mobile, Mobile Video, programmatic, search results, subscription service, universal search, video ad, Video Advertising, video marketing, Video Production Tips, watch time, YouTube, youtube marketing, YouTube Marketing Tips, YouTube Red Tagged with: , ,

Why YouTube Red is a Step In the Right Direction for Online Video

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YouTube has confirmed details of its new subscription service which will provide an ad-free user experience for viewers who sign up. It’s a huge change in the YouTube business model, but we think it’s a step in the right direction

Posted in influencers, pre-roll, subscription service, video marketing, Video Production Tips, video views, Web Video Industry News, YouTube, YouTube community, YouTube Creators, YouTube Marketing Tips, YouTube Red Tagged with: , ,

Is YouTube Way Too Late to the Game with Music Key?

Spotify and other services have been streaming music for a small subscription fee for many years. Now YouTube has entered the fray with Music Key. But is it too little and too late for the video giant to stake its

Posted in Google, musicians, network, piracy, playlists, Spotify, streaming, streaming music, subscription service, Video Production Tips, Web Video Industry News, YouTube, YouTube Marketing Tips Tagged with: , ,

TV Everywhere Video Ad Views Increase by 368% in Q3 2014

Viewers who are signed up to TV subscription, or TV Everywhere, services are becoming increasingly receptive to online video advertising. 46% of long-form and live video ad views now come from users signed up to a TV Everywhere service, an

Posted in ads, advertising, broadcaster, digital advertising, digital video, Freewheel, Internet TV, long-form, metrics, monetization, paywall, publishing, streaming, subscription service, television, TV Everywhere, Video Advertising, video marketer, Video Production Tips, Video Trends & Research, YouTube, YouTube Marketing Tips Tagged with: , ,

It's Official: 50% of YouTube Traffic Now Comes from Mobile

YouTube CEO Susan Wojcicki has confirmed that 50% of traffic to the site now comes from mobile devices. More and more viewers are watching YouTube video content via their tablets and smartphones, and this trend has led to an increase

Posted in ads, advertising, analytics, Apple, commerce, Google, mobile, Mobile Video, smartphone, streaming, subscription service, tablet, Video Production Tips, watch time, YouTube, YouTube Marketing Tips Tagged with: , ,

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