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How Luxury Brands Perform Differently When it Comes to Online Video [Report]

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How are luxury brands leveraging video, and what type of video content is working for them? A new study from OMD EMEA and Tubular Labs reveals vital social video insights across select sectors of the luxury industry.

Posted in advertising, beauty, brands, engagement, Facebook, influencers, Instagram, Instagram video, marketing, report, Social Video, study, Tubular, video platforms, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Video Will Account for 70% of All Mobile Traffic by 2021 [Report]

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A new report predicts that video will account for a staggering 70% of all mobile data traffic in 2021. That’s an increase of 55% over the next 5 years.

Posted in connected devices, consumption, Internet of Things, mobile, Mobile Video, predictions, report, short-form, smartphone, social network, streaming, study, tablet, teens, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips Tagged with: , ,

Social Video Way More Important than TV for Generation Z

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13-24 years olds, or Generation Z, are consuming far more free, and paid, online video than TV on average these days. And they are becoming more reliant than ever on social video to connect them to the outside world, and

Posted in advertising, consumption, digital video, Generation Z, Millennials, Netflix, Social Video, study, television, TV, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips Tagged with: , ,

By 2020, 75% of Mobile Traffic will be Video [Cisco Study]

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Video content will be responsible for an incredible 75% of total mobile data traffic by 2020, according to a new study by Cisco. That’s the equivalent of 7 trillion video clips uploaded – 2.5 daily video clips for every person

Posted in Cisco, connected devices, consumption, forecast, mobile, Mobile Video, predictions, smartphone, study, tablet, video marketing, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

What's the Optimal Video Length for a YouTube or Facebook Video?

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Do you know the optimal video length for your YouTube or Facebook video upload? We took a deep dive into over 24K videos to show you what video lengths work best on each platform for maximum engagement.

Posted in engagement, Facebook, metrics, short-form, strategy, study, video marketing, Video Production Tips, Video Statistics & Market Research, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

71% of Companies Plan to Increase their Video Marketing Budget – Because it Works! [Study]

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A lack of a strategy, and an inadequate budget, can seriously impact a good video marketing campaign. But 71% of video marketing teams who have overcome these obstacles and found success with video are prepared to pour even more budget

Posted in brand awareness, brands, consumption, engagement, marketing, strategy, study, video marketer, video marketing, Video Production Tips, Video Statistics & Market Research, YouTube Marketing Tips Tagged with: , ,

73% of B2B Marketers Say Video Positively Impacts Marketing ROI

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A new study from the Web Video Marketing Council, and ReelSEO, confirms that 73% of respondents believe that video positively impacts marketing results and ROI. 83% of those companies surveyed are using video content for website marketing, with another 50%

Posted in B2B, brand awareness, brands, content marketing, ReelSEO, report, research, strategy, study, survey, video marketer, video marketing, Video Production Tips, Video Statistics & Market Research, web video marketing council, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

64 Percent of Consumers Use YouTube to Review Electronics Before Purchase

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Consumers are turning to YouTube as part of the buying process with 1 in 4 using the site for advice, inspiration, or to search for product reviews. 26% of shoppers confirm that they use online video for gift ideas, and

Posted in Black Friday, Christmas, commerce, engagement, gadgets, Google, mobile, research, study, unboxing, video marketer, video marketing, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips Tagged with: , ,

Football on YouTube: Branded Videos Generate 22% More Views [Report]

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Football, or soccer, is one of the most popular sports both on and off-line, and a new report from Tubular confirms what an impact it has had on online video in the last year. Did you know that football-related video

Posted in branded video, brands, Brazil, engagement, Facebook, football, influencers, report, soccer, social media, Social Video, sports, study, TubularLabs, video marketing, video platforms, Video Production Tips, Video Statistics & Market Research, Vine, World Cup 2014, YouTube, youtube marketing, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

By 2019, 80% of the World's Internet Traffic Will Be Video [Cisco Study]

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A new study from Cisco predicts that by 2019, video content will account for an astonishing 80% of the world’s total internet traffic. Also, the number of devices connected to the Internet in 4 years will be three times as

Posted in cat videos, Cisco, consumption, digital media, forecast, IAB, long-form, mobile, Mobile Video, network, predictions, report, research, smartphone, streaming, study, Video Production Tips, Video Statistics & Market Research, VOD, YouTube Marketing Tips Tagged with: , ,

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