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Here’s Why National Geographic Rules Social Video

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National Geographic has always been famous for its powerful storytelling, so its no surprise that it’s finding huge success as an online video publisher on platforms like Instagram and Facebook.

Posted in brands, engagement, Facebook, Instagram, National Geographic, social media, Social Video, storytelling, strategy, video platforms, Video Production Tips, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

WWE’s Raw Ingredient to Video Smackdown Success: Epic Storytelling

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The WWE generated a staggering 660M views across the main social video platforms in January 2017, but the raw ingredient to WWE’s smackdown success isn’t just professional wrestling; it’s epic storytelling.

Posted in brands, engagement, Facebook, Social Video, sports, storytelling, subscribers, Video Production Tips, WWE, YouTube, YouTube Marketing Tips Tagged with: , ,

How The New York Times is Embracing Digital Video to Ensure its Future

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The New York Times launched back in 1851 with a promise to post “all the news that’s fit to print’. But times are changing, and this world-famous news brand is turning to online video in a bid to retain, and

Posted in brands, digital video, Facebook, interactive video, journalism, live stream, Newfronts, newspapers, NYTimes, smartphone, storytelling, strategy, Tubular, video marketing, Video Production Tips, virtual reality, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Why Brands Need to Take Notice of Instagram Stories

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Instagram has an impressive track record of helping brands boost their online presence and gain millions of video views. With the introduction of ‘Stories’, video marketers have a unique opportunity to harness this new feature and use it to their

Posted in brands, events, Instagram, Instagram Stories, Instagram video, SnapChat, social media, Social Video, sports, storytelling, video marketer, video marketing, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

Big Brands Back Big Investment in Online Video

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The 2016 NewFronts showcased a host of new online video initiatives from big brands like The New York Times, Hulu, Hearst, and Playboy. We take a look at how media companies are investing big in video content in 2016.

Posted in advertising, brands, cat videos, digital video, distribution, Facebook, Fullscreen, Hulu, Instagram video, Newfronts, original content, SnapChat, storytelling, video ad, video marketer, video marketing, Video Production Tips, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

How Turkish Airlines is Winning Big at Video Marketing

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When it comes to video marketing, Turkish Airlines is flying circles around the world’s largest airline brands. So, what do a lot of the smaller airlines know about video marketing that most of the bigger airlines don’t?

Posted in advertising, brands, case study, commercial, marketing, Millennials, mobile, Mobile Video, selfie, storytelling, travel, Video Advertising, video marketer, video marketing, Video Production Tips, viral, YouTube, YouTube Creator Playbook, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

3 Ways to Kick Start Your Video Marketing Campaigns in 2016

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With new video trends on the horizon, it’s time to start thinking about how you will refresh your video marketing campaign to meet consumer demands in 2016. We bring you three ways to kickstart your video marketing for the coming

Posted in advertising, algorithm, engagement, Facebook, interactive video, Social Video, storytelling, video campaign, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

Why Each Social Video Platform Needs its Own Story Telling Strategy

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Did you know that the most popular type of video content on Instagram revolves around pop culture, or that user-generated videos uploaded to Facebook tend to do better than other types of video uploaded to the networking site? Each of

Posted in brands, digital video, engagement, Facebook, freebooting, influencers, Instagram, Social Video, storytelling, strategy, Twitter, video marketer, video marketing, video platforms, Video Production Tips, Vine, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

How Expedia Tapped into the Emotional Power of the Travel Video [Case Study]

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Video is undoubtedly one of the most effective marketing vehicles for the travel industry. As part of its successful ‘Find Yours’ campaign, Expedia leveraged both user-generated and professionally-produced video content to communicate the emotional journey that travel can unlock.

Posted in international, mobile, social media, storytelling, strategy, travel, Twitter, user-generated content, video marketing, Video Production Tips, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

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