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Squatty Potty Serves Up Frozen Unicorn Poop in New Video Marketing Campaign

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Many consumers will be familiar with the Squatty Potty after the product’s appearance on Shark Tank. But, now the brand wants to bring the product to the attention of everyone, and have teamed up with the legendary Harmon Brothers on

Posted in advertising, branded video, funny, marketing, Orabrush, retail, story, Video Advertising, video campaign, video marketing, Video Production Tips, Viral Video Marketing, YouTube, YouTube Marketing Tips Tagged with: , ,

What Can Big Cities Learn about Online Video Strategy from the Town of Gilbert, Arizona?

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Gilbert, Arizona, population 237K, is using online video, and other digital initiatives, to better serve, and also better engage with, its citizens, and its visitors. There are many things that bigger cities can learn from this strategy, especially how the

Posted in advertising, digital video, documentary, engagement, government, marketing, press release, social media, story, travel, VidCon 2015, video marketing, video production, Video Production Tips, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

How Big Brands Hook Viewers with Emotional Content: 4 Takeaways for Video Marketers

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Big brands have always known that creating authentic, emotional video content is the best way to reach an audience. Now the rest of us are catching on, and many startups and smaller brands are leveraging the power of emotional impact

Posted in ads, advertising, content marketing, marketing, research, story, strategy, Super Bowl, television, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Silence is Golden: Be Quiet and Let Your Video Speak for Itself

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The online video space is more crowded than ever, but one way to stand out from your competitors is to produce a really well-made, compelling and engaging ‘silent video’. Sometimes images can say more than words ever can.

Posted in silent video, story, tips, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

Viral Video Roundup for March 2015: Bacon, Eggs and Batman

We take a look at some of the most successful branded video ads and user-generated content that went viral in March 2015, and discuss what lessons video marketers can learn from them.

Posted in branding, brands, Facebook, freebooting, original content, pre-roll, Samsung, sketch comedy, smartphone, story, subscribers, video marketing, Video Production Tips, viral, viral video, Viral Video Marketing, Viral Video Roundup, YouTube, YouTube Marketing Tips Tagged with: , ,

5 Ways to Use Instagram's Hyperlapse for Video Marketing [Creators Tip #169]

Instagram’s Hyperlapse app allows you to create amazing time-lapse videos on your smartphone, and upload them to social networking sites. In this week’s Creator’s Tip, we discuss the ways you can use this app to create engaging marketing videos.

Posted in branded content, brands, engagement, Facebook, how-to, Instagram, mobile, smartphone, social media, story, strategy, tablet, time-lapse, tips, unboxing, video marketing, video production, Video Production Tips, Videos About Video, Vine, YouTube, YouTube Marketing Tips Tagged with: , ,

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