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WWE’s Raw Ingredient to Video Smackdown Success: Epic Storytelling

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The WWE generated a staggering 660M views across the main social video platforms in January 2017, but the raw ingredient to WWE’s smackdown success isn’t just professional wrestling; it’s epic storytelling.

Posted in brands, engagement, Facebook, Social Video, sports, storytelling, subscribers, Video Production Tips, WWE, YouTube, YouTube Marketing Tips Tagged with: , ,

What Will the NBA, NFL, NHL, and MLB Do Now That Vine Has Gone?

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What will the NBA, NFL, NHL, and MLB do now Vine has gone for good? We take a look at how the big sports brands are using other video platforms to reach their target audiences.

Posted in brands, digital video, engagement, ESPN, Facebook Video, Instagram, marketing, NBA, Social Video, sports, Super Bowl, super bowl ads, TubularLabs, Twitter, video marketer, video marketing, video platforms, Video Production Tips, Vine, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

How Red Bull Quietly Changed its Video Marketing Strategy

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These days, Red Bull is as much of a media company as it is an energy drink brand. But the company has been changing its video marketing strategy over the past year despite the fact that the rest of the

Posted in advertising, brands, digital video, engagement, Facebook Video, Instagram, live stream, marketing, Red Bull, sports, tent-pole, Tubular, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

NBC's Multi-platform Coverage of the 2016 Rio Olympics Wins Gold

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The 2016 Rio Olympics are over and we know who won: NBC’s multi-platform coverage of the games. What lessons can brands, agencies, publishers, and video marketers learn about the type Olympics video content that got the most views?

Posted in advertising, broadcast, Content ID, engagement, Facebook Video, live stream, metrics, NBC, olympics, research, sports, tent-pole, Tubular, user-generated content, video ad, video marketing, Video Production Tips, video views, watch time, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Why Brands Need to Take Notice of Instagram Stories

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Instagram has an impressive track record of helping brands boost their online presence and gain millions of video views. With the introduction of ‘Stories’, video marketers have a unique opportunity to harness this new feature and use it to their

Posted in brands, events, Instagram, Instagram Stories, Instagram video, SnapChat, social media, Social Video, sports, storytelling, video marketer, video marketing, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

The NBA is Crushing Other Sports Brands on Social Video

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The NBA is one of the most watched sports brands on Facebook, Instagram, Vine, and YouTube, so if video marketers want to pick up a few tips for a winning social video marketing strategy, then they should take a closer

Posted in best practices, branding, brands, comments, description, engagement, Facebook Video, marketing, NBA, players, playlists, Social Video, sports, subscribers, thumbnails, video marketing, video platforms, Video Production Tips, Video Statistics & Market Research, video views, Vine, YouTube, YouTube Marketing Tips Tagged with: , ,

How Twitch is Building a Huge Gamer Community to Rival YouTube

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In 2015, the average Twitch user watched over 130 more minutes of video each month than the average YouTube viewer. In fact, the average Twitcher is on the site for over 7 hours per month, and that’s a huge marketing

Posted in events, games, gaming, live stream, Live Video Streaming, mobile, sports, streaming, Twitch, Video Production Tips, video views, watch time, Xbox, YouTube, YouTube Marketing Tips Tagged with: , ,

11 Big Brand Video Strategies to Steal on Your Way to YouTube Stardom

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Big brands know what it takes to run a successful video marketing campaign, so let’s take a look at 11 of the most effective marketing strategies to use when creating, or promoting, video content.

Posted in brands, corporate, marketing, Microsoft, Motorola, sales, Skype, social media, sports, strategy, teens, video marketing, Video Production Tips, video strategies, YouTube, YouTube Marketing Tips Tagged with: , ,

Football on YouTube: Branded Videos Generate 22% More Views [Report]

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Football, or soccer, is one of the most popular sports both on and off-line, and a new report from Tubular confirms what an impact it has had on online video in the last year. Did you know that football-related video

Posted in branded video, brands, Brazil, engagement, Facebook, football, influencers, report, soccer, social media, Social Video, sports, study, TubularLabs, video marketing, video platforms, Video Production Tips, Video Statistics & Market Research, Vine, World Cup 2014, YouTube, youtube marketing, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

JJ Watt and Gatorade Teach Us 8 Lessons in Video Marketing

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Gatorade has teamed up with NFL superstars JJ Watt, and Peyton and Eli Manning, on a new campaign that encourages students to “Sweat It to Get It” if they want to try the sports drink. We take a look at

Posted in ad campaign, ads, discovery, end slate, football, funny, marketing, optimize, parodies, playlists, sports, strategy, thumbnails, video ad, video marketer, video marketing, Video Production Tips, youtube marketing, YouTube Marketing Tips Tagged with: , ,

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