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Snackable Content About Snacks: Why Tastemade’s Facebook Videos Are Working

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With over 24.5 Million followers on Facebook alone, Tastemade is taking full advantage of food’s online popularity. We take a closer look at how Tastemade makes their most popular videos, and how other publishers can gain some helpful tips about

Posted in award, brands, Facebook Live, Facebook Video, haul videos, live video, mobile, social media, Social Video, studios, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

What Beauty Brands Can Learn from L’Oréal’s Successful Influencer Marketing Campaigns

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L’Oréal is doing things right when it comes to influencer marketing – from smart segmentation to working with up-and-coming micro-influencers. Let’s take a look at the different aspects of L’Oréal’s strategy to find out what’s working for them.

Posted in advertising, beauty, brands, engagement, Facebook, influencer marketing, influencers, micro-influencers, Social Video, video campaign, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

Top Online Video Creators Across Social: April 2017

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According to the latest online video ranking leaderboards from Tubular, The DoDo, Viral Thread, The LAD BIble, and UNILAD were some of the top video creators across the big social video platforms in April 2017.

Posted in brands, engagement, Facebook, Instagram, Leaderboards, original content, publishing, social network, Social Video, video platforms, Video Production Tips, Video Statistics & Market Research, video views, Vine, YouTube, YouTube Creators, YouTube Marketing Tips Tagged with: , ,

The Top Facebook Video Publishers: April 2017 Most-Popular

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Viral Thread, Ladbible, Food Network, The Daily Mail, and NTD were some of the most-watched publishers on Facebook for video content in April 2017. Take a look at the brand new Tubular Leaderboard for top Facebook creators for more information.

Posted in Facebook, Facebook Video, Leaderboards, original content, social media, social network, Social Video, TubularLabs, Video Production Tips, Video Statistics & Market Research, video views, YouTube Marketing Tips Tagged with: , ,

Why Musical.ly Is a Shoe-In for Branded Influencer Video Marketing

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The social video sharing app Musical.ly has 130M users, and with 12M new videos uploaded per day, brands shouldn’t ignore this opportunity to collaborate with influencers on the app.

Posted in advertising, brand awareness, branded content, brands, collaboration, influencer marketing, lip sync, live stream, live streaming, Livestream, Musical.ly, Social Video, Vidcon, video marketing, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

Time Inc. Takes a Shot at Fake News by Telling #NewFronts2017 to ‘Get Real’

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At #NewFronts 2017, Time Inc asserted that its properties could be trusted amid the furore around fake news, and brand safety concerns around social media advertising.

Posted in advertising, brands, digital video, documentary, Facebook, Instagram, marketing, Millennials, Mobile Video, original content, social media, Social Video, Twitter, Video Advertising, Video Industry Events, video marketer, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

Twitter Goes Big On Live Video With Bloomberg Partnership: #NewFronts 2017

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Twitter is teaming up with Bloomberg Media to bring users the first-ever 24/7 breaking news network that will be global, live, social and streaming.

Posted in Live Video Streaming, Social Video, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

Facebook Dwell Time: What Video Marketers Need to Know

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While engagements are still a powerful indicator of how your content is performing on Facebook, there’s another metric the social media platform has started prioritizing: dwell time. We take a look at dwell time, and what it means for your

Posted in brand awareness, brands, comments, engagement, Facebook, Facebook Video, social media, Social Video, video marketer, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

Going to #NewFronts2017? Get Your Exclusive Tubular Tear Sheets Today!

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Going to #NewFronts2017? Get one of our exclusive Tubular Tear Sheets and have key benchmarks & at-a-glance data on each presenter at your fingertips.

Posted in brands, engagement, Facebook Video, National Geographic, Newfronts, Social Video, studios, Tubular, Video Industry Events, Video Production Tips, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

Even Influencers Need Influencers: Why Micro-Influencers Matter for Social Video Campaigns

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Influencers are building their own brands online using curated “communities” of micro-influencers to promote their products. We take a look at how micro-influencers have become an essential part of social video marketing.

Posted in brands, celebrity, influencers, Instagram, Instagram video, marketing, micro-influencers, social media, Social Video, video campaign, Video Production Tips, video views, YouTube Marketing Tips Tagged with: , ,

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