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Why Are Advertising Executives Rooting for Facebook Video Ads?

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A recent report states that advertising executives favor Facebook over YouTube when it comes to ad spend. But agencies and brands need to pay very close attention to metrics beyond views if they want to evaluate video advertising on any

Posted in ads, advertising, agencies, auto-play, brands, engagement, Facebook, Facebook Video Ads, marketing, metrics, social media, Social Video, social video advertising, video ad, Video Advertising Trends & Tips, video marketer, video marketing, Video Production Tips, video views, watch time, YouTube, YouTube Analytics, YouTube Marketing Tips Tagged with: , ,

The Art of Persuasion: 5 Viral Videos You Didn't Know Were Ads

Great storytelling can make or break a video marketing campaign, and some of the very best viral video ads of the past few years took the viewer on an emotional journey rather than dragged them along on a sales-pitch. We

Posted in branding, GoPro, marketing, social video advertising, video ad, Video Advertising, video marketing, Video Production Tips, viral, viral video, Viral Video Marketing, YouTube, YouTube Marketing Tips Tagged with: , ,

Who Loves Monty the Penguin More? Facebook vs YouTube

The world is going crackers for Monty the Penguin, but does the success of the video campaign on Facebook signal the death knell for YouTube? Nope, far from it. John Lewis are pouring money into advertising and marketing on both

Posted in ads, advertising, Christmas, Facebook, social video advertising, Video Advertising, video marketer, video marketing, Video Production Tips, viral, viral video, viral video chart, YouTube, YouTube Marketing Tips Tagged with: , ,

The Top 20 Most Shared Online Video Ads For August 2014

Anyone with a Facebook account and a pulse is already fully familiar with the Ice Bucket Challenge, a social media phenomenon created to raise awareness of ALS. But last month it wasn’t just well-meaning celebrities and civilians who took the

Posted in advertising, Facebook, FOX, HBO, Nike, old spice, Playstation, Samsung, social media, social video advertising, Unruly, video ad, Video Advertising, Video Production Tips, viral, YouTube, YouTube Marketing Tips Tagged with: , ,

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