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Online Video Metrics That Really Matter for B2B, B2C, and Influencer Marketers

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In the second of our series, we take a deep-dive into the online video metrics that really matter for B2B, and B2C brands and marketers, as well as for Influencer marketing teams.

Posted in Adwords, B2B, B2C, brands, content marketing, conversion, digital video, engagement, Facebook, Google, influencer marketing, influencers, metrics, social media, social media marketing, Social Video, Tubular, video marketer, video marketing, video platforms, video player, Video Production Tips, video strategies, YouTube, YouTube Analytics, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Online Video Metrics that Really Matter for Media Companies, Publishers, and Creators

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Over the past decade, video measurement has gotten much more robust – and a lot more complex. We take a look at the online video metrics that really matter, particularly for media companies, video publishers, and video content creators.

Posted in analytics, brand awareness, content marketing, digital video, earned media, engagement, Facebook Video, gaming, influencer marketing, metrics, mobile, social media marketing, TubularLabs, video marketer, video marketing, video platforms, Video Production Tips, video views, watch time, YouTube, YouTube Analytics, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Do You Really Know the Impact of Social Video on Your Brand?

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With 75% of mobile Internet traffic predicted to be video content by 2020, brands needs to work with new metrics to determine how their content is performing across social video platforms like Facebook, YouTube, Twitter, Instagram, and Vine. We take

Posted in advertising, analytics, best practices, brands, Buzzfeed, digital advertising, engagement, Facebook, Google, IAB, Instagram, marketing, metrics, social media, social media marketing, social network, Social Video, video marketer, video marketing, Video Production Tips, Video Tools & Software, Vine, YouTube, YouTube Analytics, youtube marketing, YouTube Marketing Tips Tagged with: , ,

YouTube Changes at a Rate of 33% a Year: Has a Serious Impact on Video Marketing

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Video marketers and advertisers may not know how fast YouTube changes from year to year. But those changes can have a serious impact on any video marketing teams planning for 2016. And we’re not talking about how many new videos

Posted in Adwords, algorithm, best practices, social media, social media marketing, TubularLabs, Video Advertising, video marketer, video marketing, Video Production Tips, watch time, YouTube, youtube marketing, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

McDonald’s "Our Food, Your Questions" Video Campaign is Changing Hearts, Minds, and Actions

In late 2014, McDonald’s USA launched a social video campaign called “Our Food, Your Questions” aimed at providing answers to the many queries the fast food giant receives about its processes. Five months later, these have become some of the

Posted in branding, Canada, corporate, engagement, influencers, social media, social media marketing, Social Video, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Blogging vs. Vlogging: How to Choose What’s Right For You

Blogging and vlogging are very marketing effective strategies for brands and individuals who want to generate the maximum amount of traffic for their websites. But which approach is right for you or your organisation?

Posted in Blogging, social media, social media marketing, video camera, video marketing, Video Production Tips, vlog, vlogger, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

CinemaSins & Everything Wrong With ReelSummit

CinemaSins is one of the biggest YouTube success stories of the past 18 months, with a current subscriber base of 2.8 million and over 415 million views of their video content. Also know as “The Everything Wrong With….” guys, the

Posted in best practices, Jim Louderback, marketing, movies, ReelSEO, ReelSummit, social media marketing, strategy, video marketing, Video Production Tips, Videos About Video, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Forget Video Marketing, It’s All About Social Media Marketing

Perhaps online video marketers and video content producers would get a seat at the table and bigger budgets if they positioned YouTube as the second largest social media site instead of the largest video sharing site. YouTube only started to

Posted in content marketing, Google Trends, internet marketing, Market Share, Nielsen, social media, social media marketing, video marketing, Video Production Tips, video search, Video Trends & Research, Yahoo, YouTube, YouTube Marketing Tips Tagged with: , ,

YouTube is Bigger Than Facebook: What That Means for Marketers [Creator's Tip #154]

Earlier this year, YouTube was confirmed as having more unique visitors than Facebook in the US, making it the biggest social network. In this week’s Creator’s Tip, we discuss what implications that has for marketers.

Posted in advertising, Adwords, comments, Facebook, Google, marketing, social media, social media marketing, social network, strategy, Video Advertising, Video Production Tips, Videos About Video, YouTube, youtube marketing, YouTube Marketing Tips, YouTube TrueView Tagged with: , ,

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