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TV Sized Football Audiences on YouTube for UEFA Euro 2016

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Euro 2016 is the second most popular football tournament in the world after the World Cup, and fans of the game are turning to YouTube in their millions to catch the latest football-related content. A new report from Tubular confirms

Posted in engagement, football, France, Germany, report, soccer, Social Video, television, Tubular, TV, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Video Marketing Review of the Year: The Top 15 ReelSEO Posts of 2015

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2015 was a momentous year in video marketing, so let’s take a look back at 15 of the most read, shared, and talked-about ReelSEO posts of 2015. These are the articles that offered the best strategic insights, critical data, tactical

Posted in advertising, branded video, brands, Buzzfeed, content marketing, engagement, Facebook Video, football, freebooting, infographic, metrics, ReelSEO, soccer, strategy, TubularLabs, Vidcon, video ad, video marketer, video marketing, Video Production Tips, YouTube, YouTube Creators, YouTube Marketing Tips, YouTube Red Tagged with: , ,

Football on YouTube: Branded Videos Generate 22% More Views [Report]

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Football, or soccer, is one of the most popular sports both on and off-line, and a new report from Tubular confirms what an impact it has had on online video in the last year. Did you know that football-related video

Posted in branded video, brands, Brazil, engagement, Facebook, football, influencers, report, soccer, social media, Social Video, sports, study, TubularLabs, video marketing, video platforms, Video Production Tips, Video Statistics & Market Research, Vine, World Cup 2014, YouTube, youtube marketing, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Nike vs. Adidas: Which Brand’s Videos Won the Women’s World Cup?

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The U.S. National Soccer Team defeated Japan 5-2 to win the FIFA Women’s World Cup in Canada last Sunday. But how did the sponsors fare in terms of online video engagement? We pitch Nike against Adidas to see which brand

Posted in ads, advertising, brands, engagement, Facebook, football, marketing, soccer, Social Video, sports, strategy, video marketer, video marketing, video platforms, Video Production Tips, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

Top YouTube Video Ads: 10 Strategies Video Marketers Can Learn From Them

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As part of its 10th birthday celebrations, YouTube has confirmed the winning video ads of the past decade. We take a look at the top 5 and give video marketers feedback on 8 of the best practices for successful video

Posted in advertising, Adwords, brands, celebrity, commercial, Dollar Shave Club, engagement, events, football, formats, Google Trends, influencers, marketing, meme, old spice, paid media, parodies, selfie, soccer, Super Bowl, television, tent-pole, Twitter, video ad, Video Advertising, video marketer, Video Production Tips, YouTube, YouTube Channel, YouTube Creators, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Most Shared Video Ads of 2014: Soccer, First Kisses and Monty

With just a few weeks left to the end of the year, a new report confirms the most shared video ads of 2014. It’s no surprise to see Activia and Shakira at the top of the chart, with plenty of

Posted in advertising, brands, Brazil, Christmas, collaboration, engagement, Facebook, marketing, prankvertising, soccer, social network, Twitter, Unruly, video ad, Video Advertising, Video Production Tips, Video Sharing, viral, viral video, YouTube, YouTube Marketing Tips Tagged with: , ,

Branded Video Views Up 73%, 3 Billion Views in Q3 2014 [Report]

A new report confirms that branded video views hit an all-time high in Q3 2014, an increase of 73% from this time last year. Video campaigns for smartphones, plus enormous residual interest from the World Cup, generated 2.9 Billion views

Posted in ads, Apple, branded video, brands, digital video, earned media, iPhone, marketing, Nike, report, research, Samsung, smartphone, soccer, strategy, video ad, Video Advertising, video campaign, Video Production Tips, Video Trends & Research, video views, YouTube Marketing Tips Tagged with: , ,

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