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Facebook Users Find Video 5x More Engaging Than Images

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In a recent video released by Facebook, the site confirmed that users gazed at video content on Facebook and Instagram 5x longer than they did static content.

Posted in consumption, Facebook, Instagram, metrics, Millennials, mobile, short-form, smartphone, social network, Social Video, UK, United Kingdom, video marketer, Video Production Tips, Video Statistics & Market Research, YouTube Marketing Tips Tagged with: , ,

Video Will Account for 70% of All Mobile Traffic by 2021 [Report]

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A new report predicts that video will account for a staggering 70% of all mobile data traffic in 2021. That’s an increase of 55% over the next 5 years.

Posted in connected devices, consumption, Internet of Things, mobile, Mobile Video, predictions, report, short-form, smartphone, social network, streaming, study, tablet, teens, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips Tagged with: , ,

How NowThis Became the Most Watched News Publisher on Facebook

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NowThis is the most-watched news publisher on Facebook, with over 1.2B video views on the platform in April 2016. Learn how this Millennial-friendly publisher is crushing traditional broadcasters when it comes to news and current affairs distribution.

Posted in 18-34, 360 degree video, brands, consumption, demographics, distribution, engagement, Facebook, Facebook Video, Millennials, news and politics, NowThis, partnership, playlists, political, publishing, short-form, social media, Social Video, strategy, video marketing, video platforms, Video Production Tips, video views, viral, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

How Facebook is Driving 92% of Video Views for Taco Bell

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Taco Bell has been using video as part of its digital marketing strategy since 2011, and the brand is active across most of the main social video platforms. Facebook is driving 92% of its video views, but Instagram Video is

Posted in ads, brands, commercial, engagement, Facebook, Instagram, Micro Video, Millennials, short-form, social media, Social Video, TubularLabs, Twitter, video marketing, Video Production Tips, video views, Vine, YouTube, YouTube Marketing Tips Tagged with: , ,

Millennials Ensure 46% of Video is Consumed Via Mobile [Report]

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According to a new report, 46% of all video plays in Q4 2015 were on tablets and smartphones. It’s Millennials who are using these mobile devices, and who are forcefully driving the action in digital video. Brands take note.

Posted in brands, connected TV, consumption, digital video, engagement, long-form, Millennials, mobile, Mobile Video, report, research, short-form, smartphone, subscribers, tablet, video marketer, video marketing, Video Production Tips, Video Statistics & Market Research, video views, YouTube Marketing Tips Tagged with: , ,

The Best Branded Videos Across Vine and Instagram: January 2015

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As brands continue to produce innovative short-form video content on Instagram and Vine, we take a look at some of the best uploads and ads on the main micro-video platforms from January 2016.

Posted in branded video, engagement, holidays, Instagram, Instagram video, Instavids, marketing, Micro Video, short-form, Social Video, tent-pole, Video Production Tips, Vine, YouTube Marketing Tips Tagged with: , ,

Top 3 Facebook Video Ad Formats for 2016

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Facebook video ads yield amazing results for creators and marketers who leverage the platform effectively, but which video ad formats are the most effective on the social network? We take a look at 3 of the most effective?

Posted in ads, Buzzfeed, captions, education, Facebook, Facebook Video, Facebook Video Ads, Final Cut, formats, instructional videos, marketing, post-production, short-form, video ad, Video Advertising, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

The Best Branded Videos Across Vine and Instagram: December 2015

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As brands continue to produce innovative short-form video content on Instagram and Vine, we take a look at some of the best uploads and ads on the main micro-video platforms from December 2015.

Posted in branded video, engagement, holidays, Instagram, Instagram video, Instavids, marketing, Micro Video, short-form, Social Video, tent-pole, Video Production Tips, Vine, YouTube Marketing Tips Tagged with: , ,

The Best Branded Videos Across Vine and Instagram: November 2015

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As brands continue to produce innovative short-form video content on Instagram and Vine, we take a look at some of the best uploads and ads on the main micro-video platforms from November 2015.

Posted in branded video, engagement, Halloween, holidays, Instagram, Instagram video, Instavids, marketing, Micro Video, short-form, Social Video, tent-pole, Thanksgiving, travel, Video Production Tips, Vine, YouTube Marketing Tips Tagged with: , ,

What's the Optimal Video Length for a YouTube or Facebook Video?

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Do you know the optimal video length for your YouTube or Facebook video upload? We took a deep dive into over 24K videos to show you what video lengths work best on each platform for maximum engagement.

Posted in engagement, Facebook, metrics, short-form, strategy, study, video marketing, Video Production Tips, Video Statistics & Market Research, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

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