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How Your B2B Business Can Get Real Long-Tail Value From YouTube


A solid YouTube long-tail marketing campaign can really boost the reach and effectiveness of your B2B videos. We take a look at some of the ways companies can make their video content continue to work long after the upload.

Posted in algorithm, best practices, custom thumbnails, embed, marketing, optimization, search results, Social Video, tips, Video Production Tips, YouTube, YouTube Channel, YouTube long-tail, youtube marketing, YouTube Marketing Tips, youtube strategy Tagged with: , ,

How-to Discover Trending Videos: 6 Ways to Search Social Media Like a Pro


If you want to generate truly engaging video content, you’ll need to put in time and effort to research and discover the trending topics that will appeal to your target audience on social media. Using the following tips and tools

Posted in Facebook, Google, Google Trends, how-to, Instagram, search results, search video, social media, social network, Social Video, tips, Twitter, video discovery, Video Production Tips, video search, Video Tools & Software, Vine, YouTube, YouTube Marketing Tips Tagged with: , ,

Is YouTube Testing New Search Results for Specific User Queries?


YouTube is constantly testing new features that will improve the user experience on the site. We’re currently seeing some interesting new search results based on specific queries that could give creators more chance of appearing on the first page for

Posted in algorithm, discovery, exposure, Google, Halloween, search results, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

YouTube: Mobile Watch Time, Programmatic Ad Revenue on Increase


Alphabet, the parent company of Google, has announced its financial results for Q3 2015 and YouTube is one of the stars of the show. Mobile watch time, particularly via the YouTube app, is on the increase, and YouTube’s earnings from

Posted in advertising, agencies, digital video, discovery, Google, marketing, mobile, Mobile Video, programmatic, search results, subscription service, universal search, video ad, Video Advertising, video marketing, Video Production Tips, watch time, YouTube, youtube marketing, YouTube Marketing Tips, YouTube Red Tagged with: , ,

Shure: YouTube Channel Review – Through the 'Reel' Wringer


Through the Wringer’, our video marketing series takes an behind-the-scenes look at a top brand’s YouTube channel and reviews the video marketing strategy of its content, along with insights on programming, marketing, and audience strategy. This week, audio and microphone

Posted in branded video, description, end card, end slate, marketing, optimization, product videos, Reel Videos, search results, Through the Wringer, video marketing, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

8 Essential Ways to Keep Your Video Content Relevant


Video marketing can be a costly investment, and it can be disappointing to watch your video views slowly decline. So what can you do when your videos are no longer producing desired results and a favorable return on investment? Here

Posted in algorithm, description, keywords, optimization, optimize, search results, social media, strategy, universal search, video marketing, Video Production Tips, Video SEO, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

List of Video Search Engines and Video Search Web Sites (Updated)


YouTube, Google, and Bing are the main video search engines that will let a user search for video content on a particular subject. But did you know there are at least 6 others that you can use to find the

Posted in AOL, Bing, Google, Google Trends, search engine, search results, Social Video, Video Production Tips, video search, Video SEO, Yahoo, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Spotted: Is Google Testing Sitelinks for YouTube Videos?


Google sitelinks offer users a shortcut to the best search results for a branded site. They have been live since 2005 for websites but is Google testing out the feature for individual YouTube videos too now?

Posted in algorithm, Google, search results, SEO, sitelinks, Video Production Tips, video search, Video SEO, Web Video Industry News, YouTube, YouTube Marketing Tips Tagged with: , ,

Is 4K Video Quality Critical for Online Creators?

There are so many factors that go into producing successful video content, but is filming in 4K one of them? The format is supported by YouTube, Vimeo, Netflix, and other video platforms but should creators worry about shooting in 4K when

Posted in 4K, bandwidth, Google, search results, streaming, Video Production Tips, Video Technology, YouTube, YouTube Marketing Tips Tagged with: , ,

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