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3 Key Reasons Why Video Marketers Should Pay Attention to CES 2016

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CES 2016 starts this week, and if you are part of a marketing department that creates and promotes video content, it’s definitely worth keeping an eye on the news coming out of Las Vegas, even if you can’t attend in

Posted in CES, events, ijustine, Netflix, Samsung, Video Industry Events, video marketer, video marketing, Video Production Tips, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

The Brands and Agencies Behind the Most Popular Video Ads on YouTube

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Finding success on YouTube isn’t easy, even with a substantial marketing and advertising budget. YouTube has given a shout out to the top creative advertising and marketing agencies whose video content consistently appears at the top of the most watched

Posted in agencies, best practices, brands, GoPro, marketing, Samsung, Super Bowl, Video Advertising, video campaign, Video Production Tips, viral video, YouTube, youtube advertising, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Is Vine Worth the Time for Branded Video Content?

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You may be surprised to know that the top-ten most viewed creators on Vine for June 2015 were all individuals, and not big-name brands. So, can branded content really succeed on the micro-video platform? Absolutely. Brands don’t have to create

Posted in branded video, brands, engagement, influencer marketing, influencers, Micro Video, Samsung, short-form, social media, Social Video, strategy, tent-pole, TubularLabs, user-generated content, video marketer, video marketing, video platforms, Video Production Tips, Vine, YouTube Marketing Tips Tagged with: , ,

Viral Video Roundup for March 2015: Bacon, Eggs and Batman

We take a look at some of the most successful branded video ads and user-generated content that went viral in March 2015, and discuss what lessons video marketers can learn from them.

Posted in branding, brands, Facebook, freebooting, original content, pre-roll, Samsung, sketch comedy, smartphone, story, subscribers, video marketing, Video Production Tips, viral, viral video, Viral Video Marketing, Viral Video Roundup, YouTube, YouTube Marketing Tips Tagged with: , ,

11 Guaranteed Reasons Why No-one is Watching Your Video Content

It’s an indisputable fact that using video as part of your marketing strategy can be incredibly effective. But what if, despite all of your efforts, your videos are attracting few views, and even less engagement? We show you 11 ways

Posted in algorithm, analytics, annotations, best practices, branded content, brands, description, embed, engagement, Facebook, how-to, keyword research, long-form, optimize, Samsung, search results, social media, social network, strategy, subscribers, thumbnails, Twitter, universal search, Video Advertising, video marketer, video marketing, Video Production Tips, Video SEO, viral, watch page, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

'First Kiss' Most Viewed Video Advertising Campaign of 2014

Who would have thought that a black and white ad about total strangers kissing would have generated 157 million views and beat Nike, Samsung, and Budweiser to become the most viewed video advertising campaign of 2014? We take a look

Posted in ad campaign, advertising, branded video, brands, Facebook, Google, marketing, Nike, Samsung, Social Video, video ad, Video Advertising, Video Advertising Trends & Tips, video campaign, video marketing, Video Production Tips, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

What 300 Hours of Video Uploaded to YouTube Every Minute Means for Advertisers

300+ hours of video are being uploaded to YouTube every minute. That’s 18,000 hours of video uploaded every hour, or, 18,000 days of video uploaded every day. So what does that amount of content mean for advertisers who are bidding

Posted in ads, Adwords, Adwords for Video, brands, broadcast, cable, cable television, comScore Video Metrix, Michelle Phan, original content, partner program, Samsung, Time Warner, video ad, Video Advertising, Video Advertising Trends & Tips, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips, YouTube Partner, YouTube TrueView Tagged with: , ,

Top Ten Most Viewed Video Ads on YouTube: October 2014

Cats, Hobbits, smartphones, Taylor Swift, and Hoverboards are all the subjects of the most viewed video ads on YouTube for October 2014. Every video ad in the Top Ten generated over 1.5 Million views each, so let’s take a look

Posted in ads, branded video, Nike, product videos, Samsung, smartphone, video ad, Video Advertising, Video Production Tips, video views, viral, YouTube, YouTube Marketing Tips Tagged with: , ,

Branded Video Views Up 73%, 3 Billion Views in Q3 2014 [Report]

A new report confirms that branded video views hit an all-time high in Q3 2014, an increase of 73% from this time last year. Video campaigns for smartphones, plus enormous residual interest from the World Cup, generated 2.9 Billion views

Posted in ads, Apple, branded video, brands, digital video, earned media, iPhone, marketing, Nike, report, research, Samsung, smartphone, soccer, strategy, video ad, Video Advertising, video campaign, Video Production Tips, Video Trends & Research, video views, YouTube Marketing Tips Tagged with: , ,

Top Ten Video Ads on YouTube, Apparently: September 2014

Dogs, viral internet sessions, shiny new pieces of tech, and Derek Jeter’s retirement all feature as the subjects of the most viewed video ads on YouTube for September 2014. We also see the appearance of the first Christmas commercial, from

Posted in branded video, commercial, GoPro, Samsung, video ad, Video Advertising, Video Production Tips, viral, YouTube, YouTube Marketing Tips Tagged with: , ,

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