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LEGO & Facebook Video: Is the Brand Missing a Quick Win?

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LEGO has found huge success with its video marketing strategy, and has millions of followers who engage with its content online. But it may be missing a trick by not uploading enough native videos to Facebook.

Posted in branded content, engagement, Facebook Video, influencers, Instagram video, LEGO, sales, Social Video, statistics, TubularLabs, video marketing, video platforms, Video Production Tips, video strategies, video views, Vine, viral, YouTube, YouTube Marketing Tips Tagged with: , ,

Social Video Campaigns are Winning Awards for Delivering Business Results

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Not only is video marketing an essential part of any brand’s digital strategy, social video has been proven to return real business results, a metric that really can’t be ignored. We take a look at some of the top social

Posted in advertising, Australia, award, awards, brands, digital media, India, marketing, metrics, retail, sales, social media, Social Video, video campaign, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

11 Big Brand Video Strategies to Steal on Your Way to YouTube Stardom

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Big brands know what it takes to run a successful video marketing campaign, so let’s take a look at 11 of the most effective marketing strategies to use when creating, or promoting, video content.

Posted in brands, corporate, marketing, Microsoft, Motorola, sales, Skype, social media, sports, strategy, teens, video marketing, Video Production Tips, video strategies, YouTube, YouTube Marketing Tips Tagged with: , ,

'Star Wars: The Force Awakens': Final Trailer Generates 130M Views, Helps Smash Box Office Records

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The new full-length trailer for ‘Star Wars: The Force Awakens’ has set the Internet alight again this week. All the buzz helped generate over 83M video views for the clip across YouTube and Facebook in the first few days alone.

Posted in comments, engagement, Facebook, film, marketing, movie trailers, movies, sales, Social Video, Star Wars, studio, studios, TubularLabs, video platforms, Video Production Tips, Video Statistics & Market Research, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

Attn Video Marketers: Thanksgiving is Bigger on YouTube than Black Friday

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Nearly 90% of Google users also use YouTube, but people search Google and YouTube in different ways. Take Thanksgiving and Black Friday for example. Black Friday is now a more popular search term on Google than Thanksgiving, but on YouTube

Posted in Black Friday, demographics, Google, Google Trends, Quantcast, retail, sales, search engine, Thanksgiving, TV, video marketer, video marketing, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Online Video: How Consumers Use Resources to Research and Buy

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Google’s ‘Consumer Barometer’ gives video marketing teams an insight into how shoppers are using the Internet and video to research, review, compare, and purchase goods and services across the world. With data in 10 product categories across 45 countries, it’s

Posted in connected devices, digital video, international, mobile, sales, video marketer, video marketing, Video Production Tips, Video SEO, Video Statistics & Market Research, YouTube Marketing Tips Tagged with: , ,

Why YouTube’s 10th Birthday Was a Missed Opportunity to Look Forward

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YouTube is celebrating its 10th birthday this month by taking a look back at some of the highlights of the past decade. And that’s all great, but where are the usual strategic insights, new data and announcements of exciting feature

Posted in 18-34, advertising, beauty, brands, cat videos, Google, marketing, retail, sales, smartphone, tablet, Vidcon, video ad, Video Production Tips, Web Video Industry News, YouTube, YouTube community, YouTube Creators, YouTube Marketing Tips, YouTube Trends Tagged with: , ,

How GoPro and ULTA Beauty Get Video Embedding Right

We take a look at two brands – GoPro and ULTA Beauty – who have found a rewarding way of embedding YouTube videos and playlists on their sites. It’s a video marketing strategy that has benefited both their websites and

Posted in beauty, brand awareness, brands, engagement, GoPro, haul videos, optimize, players, related channels, sales, strategy, subscribers, TubularLabs, user experience, video marketer, video marketing, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

How YouTube Can Overcome the Strategic Threat From Facebook

There’s no doubt that Facebook poses a real threat to YouTube’s dominance when it comes to video reach. But, a new focus on generating engagement via YouTube advertising may just prevent Facebook from cutting off the ad revenues that YouTube

Posted in ads, Adwords, Adwords for Video, brands, engagement, Facebook, Google, mobile, mobile advertising, partner program, sales, statistics, teens, Video Production Tips, Video Statistics & Market Research, watch time, YouTube, youtube advertising, YouTube Channel, YouTube Creators, YouTube Marketing Tips, YouTube Partner, YouTube TrueView Tagged with: , ,

Back to School Trends on YouTube are a Lesson in Holiday Marketing

The back to school season is becoming the unofficial start to holiday shopping. According to a new Google survey, 15% of consumers start shopping for the holiday season in July, and another 5% were expected to start before Labor Day.

Posted in brands, haul videos, influencers, marketing, mobile, sales, smartphone, streaming, video marketer, video marketing, Video Production Tips, Video Trends & Research, YouTube, YouTube Channel, YouTube Creators, youtube marketing, YouTube Marketing Tips, YouTube stars Tagged with: , ,

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